
Organization / Workplace
InfineraLocation
San Francisco Bay Area United StatesOccupation
Director, Corporate MarketingIndustry
Advertising / Marketing / PR
About
Responsible for all branding and go-to-market programs worldwide including advertising, demand generation, web site, social media, content creation and events Recruited new marketing communications team and built high-performing cohesive group through smooth integration of team roles and responsibilities including training, mentoring and motivating staff. Put in place project management system that ensured accountability, attention to deadlines and red flags, resulting in high-quality program execution Put in place a comprehensive budgeting and tracking system for full visibility to program costs allowing better reporting and greater flexibility to allocate resources I...