Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

Responsible for all branding and go-to-market programs worldwide including advertising, demand generation, web site, social media, content creation and events  Recruited new marketing communications team and built high-performing cohesive group through smooth integration of team roles and responsibilities including training, mentoring and motivating staff.  Put in place project management system that ensured accountability, attention to deadlines and red flags, resulting in high-quality program execution  Put in place a comprehensive budgeting and tracking system for full visibility to program costs allowing better reporting and greater flexibility to allocate resources  I...