This presentation is about the services provided by Airtel for B2B Clients and list of their clients and also about the promotional activity they follow

1. Business
Management
By,
Group 10
Hari| Chaitra| Girish| Indu

2. New structure to drive the next phase
of company’s growth
• Creation of B2C and B2B business verticals for enhanced
business efficiency and employee value.
• The B2B business unit will continue its focus on serving
large corporate and carriers through Bharti Airtel’s wide
portfolio of telecommunication solutions.
• With this new identity, Airtel business reinforces its
commitment of delivering innovative business solutions
and a superior brand experience to all its large & small
enterprises, government and carrier customers across
the globe

3. Buying Process
• They follow straight rebuy
Corporate
Business
• The enterprise solutions
are completely customized
so it is new buy.
Enterprise
Business
Airtel Customer
Salesman

4. B2B Products
Airtel
Corporate
Voice
Data
Wired line
Enterprise
Intelligent Connectivity
Enterprise Mobility
Collaboration Solutions
Cloud & Managed Service
Voice Solution
Digital Media

5. B2B Market
Manufacturing Government BFSI IT/ITES
Media &
Entertainment
Education Healthcare

6. New Product Development For
Corporate & B2C Business
• Launch of 4G Services
in Metro cities.
• Priced very high,
when it was launched
• With other
competitors in this
market like reliance
Geo. They are cutting
the cost to a great
extent.
• They follow
competitive pricing.

7. B2B Brand Management
IT &
Software
Infosys
Wipro
HP
Customer
Support
Mphasis
IBM
Value added
service
Yahoo
Google
comeviva

8. Market Segmentation
Segmentedfor
Corporate Business
Enterprise Business
(Exclusively SME’S)

9. Channel Management
Channel
partner
Value Added
Reseller
Referral
partner

10. Pricing & Negotiations
For corporate as well as enterprise they have
customized plan
The pricing is based on the need of the
customer.
For old & loyal customers they reduce margin
even in customized plan but not beyond a level

11. Marketing Communication
ATL BTL

12. Communication Mix
Publicity/PR Personnel Selling
Internet/Website

13. Online Campaigns
Videos about
Campaigns

14. Marketing Research
No Market research will be conducted
The sales team will directly approach newly
constructed Tech parks, Entrepreneurs &
Business

15. Key Account Management

16. Customer Relationship management
Airtel has signed a venture
with Mphasis & IBM for
Customer Relationship
Management.

17. Strategic Alliance
• Airtel & Cisco (B2B)
Airtel plans to offer a telepresence room or space for high-
end videoconferencing mainly to banking and financial
services, IT and IT-enabled services industry, and small and
medium enterprises.
India's leading mobile phone operator, has partnered
with networking equipment maker Cisco to provide this
service in the country.
Airtel has a share of about a third of the total enterprise
market and serves more than 350,000 business-to-business
or B2B customers.

18. Strategic Alliance
• Airtel & Axis Bank

19. Social Media

20. Social Media

21. Thanks to
Ashwini Suryavanshi
Manager Marketing
B2B at Airtel
Karnataka