An easy guide to get started with Social Media for Marketers.

1. HOW TO GET STARTED
WITH SOCIAL MEDIA
AN EASY GUIDE TO BECOME A SOCIAL
MEDIA STAR BY @jrequenafranco

3. 3
Finding your audience
What is all this social media about?
Sharing valuable content
Creating conversations
Connecting with them
Experimenting, Testing, paying attention

5. STEPS TO BECOME A SOCIAL CHAMPION
1. Fix your social profiles (LinkedIn, Twitter and any other)
2. Start publishing content (in an automated manner)
3. Connect with influencers and their audiences
4. Manage your audience (in an automated manner)
5. Post, listen & experiment

6. How does my profile
should look like?

7. TIPS OPTIMISING YOUR SOCIAL PROFILES
TIPS for optimising LinkedIn:
• You can edit your public profile setting to show only the
information you want or not to show at all
• You must display your full last name to have a public
profile related to your picture
• To be indexed by more search engines – choose ‘make
my public profile visible to everyone’
• Update your profile with additional sections and
information
• Update your profile regularly to keep it current
• Customize your URL by going here and clicking Customize
your public profile URL down on the right-hand side.
• Configure your own Linked in profile badge here.
• Search engine optimise your profile. Search linked in to
find key terms you want to be found by and ass these
keywords to your headline and summary in your linked in
profile.
TIPS for optimising Twitter:
• Create a twitter profile here
• Before tweeting you need to optimise profile to be seen as
credible and professional
• Develop a compelling description about yourself including
your skills (hashtags)
• Including: appropriate profile picture, cover image, twitter
name and description as well as ensuring website is linked
• Make sure your cover image is exactly 1252 pixels wide
and 626 pixels high. Use this guide to develop your SM
imagery
• Use and monitor hashtags – you shouldn’t be too specific.
The best starting point is analysing your competition.
• Invite your current personal & professional network to start
with
• Promote you are in twitter via email signature, and other
social networks

8. Where do I find the best content to share?

9. HOW TO CURATE CONTENT? (For beginners)
1. Create a Feedly account (here)
2. Install Feedly in your chrome browser (recommended) and
any mobile devices (share on the go)
3. Follow top Marketing blogs (Top list example here)
4. Install a ‘news aggregator’ in your phone and/or laptop
(e.g. Feedly, Flipbook or pulse)
5. Read, Read, Read
6. If not enough - use tools to help you curate (Buffer,
Buzzsumo, Topsy, Google alerts, )

10. How do I publish content in an automated manner?

11. HOW TO AUTOMATE YOUR POSTS
1. Create a Buffer (or Hootsuite) account
2. Find cool content to share
3. Schedule your posts (buffer them)
4. Experiment, analyse and keep calm!

12. How do I grow my audience?

13. HOW TO GROW YOUR AUDIENCE?
1. Publish relevant content
2. Find influencers (follow relevant followers). Use tools to find them
(Klout, Followerwonk, Influencer program)
3. Follow any one that follows you (manage your audience via
Unfollower or other similar tools)
4. Engage with your audience (favorite, retweet, mention)
5. Be consistent! Set up a daily goal e.g. 3 posts, 15 follows, 5
favorites and 2 mentions = 15 mins!

14. Don’t give up! Post, follow,
engage and listen!

15. LISTEN, POST AND MEASURE!
1. Use a tool to listen relevant keywords (Hootsuite)
2. Engage in valuable conversations
3. Share content in those conversations
4. Measure your results
5. Keep sharing!

16. THE POWER IS IN YOUR HANDS!