Blogging 011009


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Blogging 011009

  1. 1. Plug Into Profits Blogging 101
  2. 2. <ul><li>Blogging facts: </li></ul><ul><li>There were 77.7 million unique visitors to blogs in 08 (comScore) </li></ul><ul><li>94.1 million US blog readers in 07 (eMarketer) </li></ul><ul><li>184 M worldwide have started a blog (Universal McCann) </li></ul><ul><li>1,000,000 posts per day </li></ul><ul><li>40% of blogs are abandoned each month </li></ul><ul><li>77% of “active” Internet users read blogs </li></ul>
  3. 3. <ul><li>Types of Blogs: </li></ul><ul><li>Personal blogs – to inform about a trip, your rantings, share your thoughts. </li></ul><ul><li>Corporate blogs – for marketing, branding, public relations, ongoing communications </li></ul><ul><li>Question blogs – answer questions – about your business, about your product, a dynamic FAQ </li></ul><ul><li>Genre – expresses your interest in a subject to facilitate dialogue with others of the same interest. </li></ul>
  4. 4. <ul><li>What is the purpose of your blog? </li></ul>
  5. 5. <ul><li>First – Do your homework: </li></ul><ul><li>Who are the other bloggers in this space? </li></ul><ul><li>What are they blogging about? </li></ul><ul><li>Do you have a different slant or direction to take the conversation? </li></ul><ul><li>Lets get started </li></ul>
  6. 8. <ul><li>Getting Started: </li></ul><ul><li>Find the popular bloggers and start posting to their blogs. </li></ul><ul><li>Read what others post at these blogs. </li></ul><ul><li>How does your target audience get information – will they read a blog – your blog? </li></ul><ul><li>Now what can you do differently? </li></ul><ul><li>Will your blog be your website or just a part of your website? </li></ul><ul><li>Domain name for your blog? </li></ul>
  7. 14. <ul><li>Now lets blog: </li></ul><ul><li>Make a list of your first 5 - 10 ideas for your blog. </li></ul><ul><li>Subscribe to either an RSS feed or get blogs emailed to you to get information for your blog. </li></ul><ul><li>Collect photos, videos, resources to include in your blog </li></ul><ul><li>Attribution – don’t forget! </li></ul>
  8. 17. <ul><li>I am blogging – How do I get someone to read it? </li></ul><ul><li>Blog for a few weeks before you start publicizing – it just might not be “your thing”. </li></ul><ul><li>Submit your blog site to the search engines, FeedBurner, Technorati. </li></ul><ul><li>List resources on your blog page – other blogs you recommend – this is becoming part of the community. </li></ul><ul><li>Link out from your blog – often </li></ul><ul><li>Continue to comment on other blogs. </li></ul><ul><li>Give readers the opportunity to share your information – Stumbleupon, Digg, Reddit </li></ul>
  9. 18. <ul><li>I need to do more? </li></ul><ul><li>Tell everyone about your blog. </li></ul><ul><li>Have a link on your email signature – to your blog </li></ul><ul><li>Engage your audience – surveys, controversy, questions. </li></ul><ul><li>Use a search function on your blog </li></ul><ul><li>Sign up for Google Alerts </li></ul><ul><ul><li>For your topic </li></ul></ul><ul><ul><li>For you </li></ul></ul><ul><ul><li>The name of your blog </li></ul></ul>
  10. 20. <ul><li>There’s more? </li></ul><ul><li>Install analytic software with your blog. </li></ul><ul><ul><li>Just because you don’t get a post back does not mean no one is out there. </li></ul></ul><ul><ul><li>Find out how folks are coming into your blog </li></ul></ul><ul><li>Content is the key </li></ul><ul><ul><li>Is it engaging, different, timely </li></ul></ul><ul><li>Be consistent – whether it is once a week or once a day. </li></ul>
  11. 22. Questions! Rick Simmons 267-626-9094 [email_address]