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Social media 101 for psychologists


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Social media 101 for psychologists

  1. 1. How to use social media in a useful, ethical, and educational way for your practice and for the public October 26, 2011 2011 OPA Convention Kathleen Ashton, Ph.D. & Mary Miller-Lewis, Ph.D. Social Media 101 for Psychologists
  2. 2. Goals <ul><li>1. Sign up for a social media account </li></ul><ul><li>2. Understand privacy (or lack thereof) in social media </li></ul><ul><li>3. Use your account to post psychological information or review other’s information </li></ul>
  3. 3. Social Media <ul><li>What is social media? </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linked-In </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Etc., etc., etc.! </li></ul></ul>
  4. 4. Social Media <ul><li>Why become involved? </li></ul><ul><ul><li>Main way the Millenial generation gets their news </li></ul></ul><ul><ul><li>If not us, then who? </li></ul></ul><ul><ul><li>Easy to use, free, and not time consuming </li></ul></ul>
  5. 5. Social Media <ul><li>Introduction to Twitter </li></ul><ul><ul><li>Completely public </li></ul></ul><ul><ul><li>Streaming newsfeed </li></ul></ul><ul><ul><li>Anyone can find you on here </li></ul></ul><ul><ul><li> </li></ul></ul>
  6. 6. Social Media <ul><li>How a psychologist might use twitter </li></ul><ul><ul><li>Send out information on psychology </li></ul></ul><ul><ul><li>Connect to their blog (we’ll get to this!) </li></ul></ul><ul><ul><li>Keep clients informed about mental health issues </li></ul></ul><ul><ul><li>Increase website traffic </li></ul></ul>
  7. 7. Social Media <ul><li>Some examples </li></ul><ul><ul><li>APA Public Education Campaign </li></ul></ul><ul><ul><li>@apahelpcenter </li></ul></ul><ul><ul><li>Washington, DC </li></ul></ul><ul><ul><li>Tips, news and talk about stress, mind-body health, behaviors and emotional well-being from the American Psychological Association. </li></ul></ul>
  8. 8. Social Media <ul><li>Ohio Psychological Association </li></ul><ul><li>@ohiopsychassn </li></ul><ul><li>OPA is a membership organization of more than 2,000 psychologists and graduate students. For an online referral, visit </li></ul><ul><li>#opaconvention </li></ul>
  9. 9. Social Media <ul><li>Username : like your e-mail address </li></ul><ul><li>@marylewisphd </li></ul><ul><li>Profile : picture + description </li></ul><ul><li>Counseling Psychologist specializing in Geropsychology, Long-Term Care, and End-of-Life Issues. Passionate about Social Responsibility and Political Advocacy. </li></ul><ul><li>Tweet : 140 character message </li></ul><ul><li>“ Monday Oct 10th is World Health Day. The theme this year is &quot;Investing in Mental Health.&quot; For more info:#http:bit </li></ul><ul><li>#psych” </li></ul>
  10. 10. Social Media <ul><li>@stress_doc </li></ul><ul><li>Profile: Kathleen Ashton, Ph.D. works with APA and OPA in Ohio to communicate how psychology can help people with stress and their health. </li></ul>
  11. 11. Social Media <ul><li>Create your own twitter account </li></ul><ul><li>Go to </li></ul><ul><li>You can access it from a computer or your smartphone </li></ul><ul><li>Select a username </li></ul><ul><ul><li>15 characters </li></ul></ul>
  12. 12. Social Media <ul><li>Twitterspeak </li></ul><ul><ul><li>Followers: people who get your tweets </li></ul></ul><ul><ul><li>Follow: people whose tweets you get </li></ul></ul><ul><ul><li>Retweet: (RT) forwarding a tweet </li></ul></ul><ul><ul><li>Hashtags: (#) makes tweets searchable </li></ul></ul><ul><ul><li>Sending a message: use @username </li></ul></ul><ul><ul><li>URL shorteners : make web addresses short to fit in tweets: tinyurl, google, etc. </li></ul></ul>
  13. 13. Social Media <ul><li>Try sending a message </li></ul><ul><li>Try doing a search using hashtags </li></ul><ul><li>Try sending a message with a hashtag </li></ul><ul><li>Try retweeting </li></ul>
  14. 14. Social Media <ul><li>Introduction to Blogs </li></ul><ul><li>A blog is a public site where you might write brief news items for the public/clients </li></ul><ul><li>Again, usually public and searchable. </li></ul><ul><li>Longer items than a tweet </li></ul><ul><li>Can connect you blog to your website, twitter, or facebook </li></ul>
  15. 15. Social Media <ul><li>COSR Blog </li></ul><ul><li> </li></ul>
  16. 16. Social Media <ul><li>APA HelpCenter Blog </li></ul><ul><li> </li></ul>
  17. 17. Social Media <ul><li>Blogs have many uses, like in the classroom! </li></ul>
  18. 18. Social Media <ul><li>Blog advice </li></ul><ul><ul><li>Keep items fairly short </li></ul></ul><ul><ul><li>Use a picture </li></ul></ul><ul><ul><li>Provide links and resources </li></ul></ul><ul><ul><li>Keep it personal and interesting </li></ul></ul>
  19. 19. Social Media <ul><li>Blogging works best when you provide original content fairly regularly </li></ul><ul><li>If reposting others’ content, should get permission first </li></ul><ul><li>Short pieces are generally best </li></ul><ul><li>Be sure to “label” your blog articles for easier access </li></ul>
  20. 20. Social Media <ul><li>How to use Facebook </li></ul><ul><ul><li>Brought to you via YouTube with Mary Miller-Lewis! </li></ul></ul><ul><ul><li> </li></ul></ul>
  21. 21. “ Professional” Facebook
  22. 22. Professional vs. Personal FB <ul><li>If you use FB: </li></ul><ul><ul><li>Develop a personal FB account that does not use your full professional name. </li></ul></ul><ul><ul><li>Enable the highest settings for privacy on personal accounts so you are not searchable by clients </li></ul></ul><ul><ul><li>Use a professional FB account as a “placeholder profile” where you do not add friends and/or publish only feeds of psychological information </li></ul></ul>
  23. 23. Social Media Policy <ul><li>Develop a Social Media policy for your practice. </li></ul><ul><ul><li>Sample: </li></ul></ul><ul><li>Talk openly with clients about restrictions on social media </li></ul><ul><li>Consider a balance of privacy over access </li></ul><ul><li>Even if you don’t use social media, get on and “reserve” your name; otherwise someone else might! </li></ul>
  24. 24. Social Media <ul><li>Summary </li></ul><ul><ul><li>Social media is not scary </li></ul></ul><ul><ul><li>Used wisely, can be effective tool </li></ul></ul><ul><ul><li>Don’t be afraid to dive in! </li></ul></ul>
  25. 25. Other Resources <ul><li>Ohio State Medical Association Social Media Toolkit </li></ul><ul><ul><li> </li></ul></ul><ul><li>CDC’s “The Health Communicator's Social Media Toolkit” </li></ul><ul><ul><li> resources/running-a-practice/social-media-policy.pdf </li></ul></ul><ul><li>Integrating social media into healthcare: </li></ul><ul><li>Social media for psychologists: </li></ul>
  26. 26. Other Resources <ul><li>Using Twitter to grow your therapy practice: </li></ul><ul><li>Integrating social media the right way: </li></ul><ul><li>Social Media –The Strategies (and Tactics!) You Need to Know: </li></ul><ul><li> </li></ul><ul><li>25 tips for Social Media Success: </li></ul>
  27. 27. Public Education in Ohio <ul><ul><li>Kathleen Ashton, Ph.D. </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>216-444-3438 </li></ul></ul><ul><ul><li>APA Public Education Campaign Liaison for Ohio </li></ul></ul><ul><ul><li>Past Chair, Committee for Social Responsibility </li></ul></ul>