Emerging trend in karnataka tourism by SUDHIR KIRAN
• Emerging Tourism Concepts in Karnataka
• Emerging Trend Developments
Challenges, Strategies for Tourism
• Problems in Human Resource Emerging Trend
• Marketing Approaches for Emerging trend
• Tourism is one of the fastest growing sectors and has been
considered as an industry of worldwide significance.
• In fact, for many countries, tourism is the largest commodity
in inter- national trade.
• Now it acts as second largest foreign exchange earner after
oil and petroleum. Besides, it also contributes to
employment, improving standard of living of the
people, thereby facilitating an overall development of a
• Employment opportunity plays a pivotal role in the
country’s economic development. The concept of tourism
has emerged as one of the vital, strategic and highly
potential phenomena creating huge opportunities for
meeting the two most vital needs of a country like
India, generation of employment and foreign exchange
earnings which helps developing of our country.
• Karnataka is the hub of tourism. The state is well-
known for peace and harmony. The state is having
plenty of tourism products.
• One state, many worlds: this is the recurrent theme in
the Karnataka Tourism Policy 2009-14.
• The domestic as well as foreign tourists prefer this
state due to its positive attitude towards foreign
tourists and nationals.
• Tourists get to see scenic parks, historical forts and
palaces, calm backwaters and modern technological
hubs. The famous cities in the state are Bangalore
EMERGING TREND IN TOURISM
• Recent trends indicate that Karnataka is fast emerging as the
favoured tourist destination of both domestic and international
• Improvements in road and rail infrastructure have made it
much convenient for tourists to travel to different parts of the
• The ambitious Bangalore Metro Rail Project on the lines of
the 'London Tube' is likely to be fully operational by 2014.
• Introduction to Golden Chariot- a luxury train by Karnataka
Tourism Department on March 2008, Covering major tourist
attractions like Bangalore, Mysore (Srirangapatnam, Nagarhole
Wildlife Sanctuary), Hassan
(Belur, Halebid, Shravanabelagola), Hospet (Hampi) and Gadag
(Aihole, Badami, Pattadakkal) has witnessed the increasing
Demand in International Tourist to Karnataka.
• Karnataka state more comfortable intercity trains have also been
introduced. For the convenience of foreign tourists.
• Karnataka tourism department coaches and special foreign tourist
packages also introduced.
• Heli-Tourism government was very keen in improving air
connectivity and planned to build 13 mini airports, Ten air strips
and building 28 helipads is in progress at various parts of the state.
• State may attract top spending tourist to state can not only earn
high revenue to the Government but also creates new tourism
• Introduction of Night Safari at Bannerghatta National Park
would attract tourist interested in wild life tourism.
• Initiation of Golf Course at Mangalore, Institute of Hotel
Management Campus can tap Coastal Tourism in the State.
• Battery operated vehicles introduced by the Hampi World
Heritage Area Management Authority's for attract eco-friendly
tourists. Hampi is among the 29 prominent destinations in the
• Karnataka has emerged as a hot spot for Health tourism.
Karnataka has the highest number of approved health
systems and alternative therapies in India. Hospitals in
Karnataka treat around 8,000 tourists every year and
alternative therapies in India.
The multi-disciplinary super-specialty Hospitals, Bangalore
today treats 250 patients per day in different sections.
Hospital are the biggest achievements of this year. Bangalore
can be considered as Medical Tourism Hub for India.
• Eco tourism is the heartbeat of Karnataka. Karnataka tourism
has chosen Jungle Lodges and Resorts to conserve ecology
and wildlife because of its responsibility and commitment to
preserve wildlife and protect our environment. It is
considered as the revenue earned from eco-tourism is very
• Spa tourism in India spa industry is increasing every year, making
the country one of the most popular spa destinations across the
world. Around 20-25 major spa centres, most of them spread in the
In Karnataka Bangalore has been awarded the Best spa destination
by the Asia Spa awards for the past two years. Bangalore has been
receiving tourists from the UAE and other GCC countries in large
• Cruise Tourism : 300- km long coast is a major asset for Karnataka.
The luxury ships will offer all facilities, including dining and bed for a
Tourism department is already running cruise yachts locally at New
Mangalore and Karwar ports for short distances; it is now drafting
proposals to run cruise-circuits between Mangalore and Karwar.
it can attract a greater number of foreign tourists and more cruise
vessels from other states as well. This will greatly help the state
make strides in developing beach tourism.
It is a travel topic grouping scientific attractions. It covers interests
in visiting and exploring scientific landmarks, including
museums, laboratories, observatories and universities.
Scientific Attractions at Karnataka
Karnataka Forensic Science Laboratory Belgaum
National Aerospace Laboratories Bangalore
ISRO CENTRE Hassan and Bangalore.
NIMHANS Brain Museum,
Museum of Anatomy and Pathology Manipal,
Legends Motorcycle Museum, Govt Museum Hassan-Madikeri-
Bangalore, Kemepegowda Museum Bangalore.
The meetings, incentives, conferences and exhibitions (MICE) industry is
extensively and rapidly growing and is largely associated with travel for
business purpose. MICE related events include
meetings, conferences, conventions, exhibitions and incentive travels.
Each of these different subsections of MICE has quite different
characteristics although the industry is often referred to as MICE.
Increasingly convention bureaus serve the needs of meetings, incentives
and exhibitions organizers and service providers supply each of the
Mice Sectors: Bangalore Conventional Centre
Mangalore TMA PAI Conventional Centre.
Rural tourism has been identified as one of the priority areas for development of
Indian tourism. Rural tourism experience should be attractive to the tourists and
sustainable for the host community.
Improve the quality of life of rural people
Provide good experience to the tourist
Maintain the quality of environment.
Rural Tourism Areas in Karnataka: Anegundi, Bidadi
• The success of future tourism is intrinsically connected with the way
in which the industry and the tourism system understand and
incorporate the emerging critical trends that support its expansion.
• Tourism is undergoing major changes in world population and active
life style of older traveller, the emerging markets, growing
disposable income of the youth and awareness about impact of
tourism on environment, will decisively influence the number of
tourists, motivation, destination and product choices as well as
activities of future travellers.
• The rapid liberalization and de-regulation of markets will bring
fierce competition based on price, quality and characteristics of the
• These trends will bring profound changes in the
management, planning of tourism business and destination
• Global trends push forward new managerial
approach, the managers and planners must aware of
the emerging tools that helps to manage and market
business and destinations.
• Future trend points towards three strategic directions:
satisfying consumers, destination development-
management and territory organisations.
• The growing population of travellers and inhabitants
increasingly make impact on natural and social
environment. The success of tourism depends on the
ability of the firms and destination to engage in
sustainable use and conservation of vital resources.
• Effective destination development is the important
problem facing tourism managers.
Main Problems involving Human Resource
development in tourism Sector
• Scarcity of qualified manpower.
• Shortage of tourism training infrastructure and qualified
• Bad working conditions in tourism sector.
• Bad strategies and policies for human resource
EMERGING TREND TOURISM
Development of a specialized offering for tourists.
• Simplest service offering for tourists. Common forms of services are
cafeterias, petrol stations and dabas. Both local residents and tourists use these
• The overnight accommodation in the area, a hotel and motels but without any
• Specialized tourism service providing a greater range of attractions, activities and
• Tourism centres where the whole range of services has been adopted to the needs
of tourism for season destination.
• advanced service – rich source of services and extensive specialization, in the form
of theatres, concert halls, large museums etc.
PROCEDURE INVOLVED IN STRATEGY:
Inventory of existing and potential resource for tourism.
Description and analysis of the structure of the tourist industry
Analysis of demand.
Development ambitions of representatives of tourism industry.
Local community demands regarding tourism.
Maintaining ecological, social, cultural and economic environment.
Form of organization for tourism development.
• Future Developments Tourist destination of the
future will be influenced by variety of factors, but
technology and the demands of new tourist will
• Advanced Reservation system, Communication
System in the service industry. Overall
technological updates to be maintained.
• Well Travel Hospitality management qualified
people to be recruited for future service industry.
• District-wise tourist project should be undertaken and a distinct
project implementation committee should be formed. There should
be clear cut delegation/ appropriation of responsibility among the
stakeholders involved in implementation of this department.
• The District Project Implementation Committee’s meetings should be
held more frequently.
• The quality of the tourist product should be directly related to the
exploitation of the tourist patrimony of that area, considering the
natural resource, the general infrastructure and especially the quality
of the human resources used in the tourism activity.
• The development of micro level database like a Management
Information System to capture the number of domestic and
foreigners visiting the site, number of people staying in the
destination, duration of stay, places visited etc, should be maintained
by district level.
• There is requirement of a special monitoring cell or steering
committee to evaluate the tourism scheme.
• Infrastructure facilities should improve in all tourist destinations of
the state as priority importance.
• Although the tourism industry in emerging
market will face a new challenges, it is believed
that the trend will be positive in the long-run if
properly managed. Thus, understanding and
accurately forecast demand in the industry is
essential in order to proactively survive during
this tough time and effectively manage the
industry over time. It is the intention of this study
to develop a useful framework for estimating
demand for tourism in emerging markets.