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INTERNSHIP REPORT AT RAMDUNG EXPEDITION PVT.
LTD
By:
Raju Lama
Nepal College of Travel and Tourism Management
TU Registrat...
DECLARATION
The project work entitled “Internship report at Ramdung Expedition Pvt. Ltd” is
submitted to Nepal college of ...
RECOMMENDATION
This is to certify that the internship report
Submitted by:
Raju Lama
Entitled:
Internship report at Ramdun...
ACKNOWLEDGEMENTS
Internship provides best opportunity for students to use their
educational/theoretical knowledge and lear...
Abbreviation
NCTTM Nepal College of Travel and Tourism Management
MTTM Master in Travel and Tourism Management
MD Managing...
EXECUTIVE SUMMARY
This internship report has been prepared based on the information taken from
Ramdung Expedition Pvt. Ltd...
Table of Contents
Page No
Declaration I
Recommendation II
Via-Voce III
Acknowledgements IV
Abbreviation V
Executive Summar...
3.2 Learning from the Internship 15-17
CHAPTER FOUR: CONCLUSION AND RECOMMENDATIONS 16
4.1 Conclusion 16
4.2 Recommendatio...
CHAPTER ONE: INTRODUCTION
1.1. General Background
Modern tourism on Nepal began after the dawn of democracy in 1951, when ...
produced more than 18000 basic and management level professionals till date. In 1982,
National Tourism Promoting Committee...
railways, sightseeing tours, tour operators, etc. A fixed percentage of the main element of
the price, is paid to the agen...
was holiday for me. Working 25 hours a week, gave me 200 total hours of internship
period for 8 weeks.
Day Started at The ...
CHAPTER TWO : THE ORGANIZATION AND ITS ANALYSIS
2.1 Introduction of Ramdung Expedition
Ramdung is the name of the peak of ...
Mission is ;- “to offer a reliable & quality travel services, make familiar with Nepal’s
unique culture, history & lifesty...
The above flow chart illustrates the organizational structure of Ramdung Expedition
Company. Managing director is the head...
need for such a body was felt very much, which could undertake the major
responsibilities to develop and promote adventure...
2.4 Business Trend
Ramdung has been organizing trekking to group of travellers more from
Spain, Germany, Austria and other...
Year 2016
13 person Spanish team on Thorung pass of Annapurna circuit trek
Year 2015
12 Person German group at Upper Dolpo...
11 person German team in Island and Mera peak expedition
Year 2014
Summit of Ama Dablam
2.4.2 Existing Business Strategy
In recent years, there is tough completion among the fellow travel a...
- Search new travel companies agencies and tie up business relation in near
future.
2.5 SWOT Analysis
SWOT analysis gives ...
2.5.3 Opportunities
- Tap the new market of long days high pass trekking such as Upper Dolpo, Humla Jumla
trek etc.
- Grab...
CHAPTER THREE : INTERNSHIP IMPACT
What I mean the impact here is the influence of what I have got when performing
my inter...
which I have hope to learn. the number of employee is very less where they are not
properly hired in their work.
3.2 Learn...
- Satisfied customer is the best way of marketing.
- Social media plays vital role in marketing product of company.
- Mark...
CHAPTER FOUR : CONCLUSION AND RECOMMENDATIONS
4.1 Conclusion
Concluding this report, what I learnt is trekking business ha...
4.2 Recommendations
Ramdung Expedition as well reputed trekking and expedition company of Nepal,
but I have found some cri...
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Internship report in travel agency Ramdung Expedition Pvt. ltd, Nepal

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Ramdung Expedition Pvt. Ltd internship report.
www.asianexpedition.com
www.nepalexpeditions.biz

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Internship report in travel agency Ramdung Expedition Pvt. ltd, Nepal

  1. 1. INTERNSHIP REPORT AT RAMDUNG EXPEDITION PVT. LTD By: Raju Lama Nepal College of Travel and Tourism Management TU Registration no : 5-1-33-118-2005 TU Exam Roll No : 199 An Internship Report Submitted to Office of the Dean Faculty of Management Tribhuvan University in the partial fulfillment of the requirements for the Degree of Master’s in Travel and Tourism Management (MTTM) Ratopul, Gaushala, Kathmandu Nepal June, 2016
  2. 2. DECLARATION The project work entitled “Internship report at Ramdung Expedition Pvt. Ltd” is submitted to Nepal college of Travel and Tourism Management (NCTTM) college is a original work done by me under to supervision and guidance of Mr. Bishwo Raj Johsi (Supervisor, NCTTM college) & Mr. Sanjib Ghimire (Coordinator, NCTTM college, MTTM faculty). This internship report has been done in the partial fulfillment of the requirements for the Degree of Master’s in Travel and Tourism Management (MTTM). This report has not been previously submitted in any form to any examination/institute/university or any. The information which I included here is true and in original as per my best knowledge and research, with taking possible references if any. .............................................. Raju Lama Date:…………………….
  3. 3. RECOMMENDATION This is to certify that the internship report Submitted by: Raju Lama Entitled: Internship report at Ramdung Expedition Pvt. Ltd has been prepared as approved by this college in the prescribed format of the Faculty of Management This internship report is forwarded for examination. Supervisor Coordinator Name: Bishow Raj Joshi Name: Sanjib Ghimire Signature: Signature: Date: Date:
  4. 4. ACKNOWLEDGEMENTS Internship provides best opportunity for students to use their educational/theoretical knowledge and learn practical knowledge in and of the field. It is very essential platform as students are put at various organizations: to see and apply their knowledge and gain experience. During preparation of this report, I owe my sincere thanks to many great persons who helped and supported me during preparation of this project report. I would like to have special mention of the following. First of all, I am very grateful to Mr. Saila Tamang (Managing Director, Ramdung Expedition), for providing platform where this project is undertaken. His support, guidance, leadership is example and very appreciable. Likewise, I am thankful to following person of Nepal College of Travel and Tourism Management program Mr. (Principal), Mr. Sanjeev Adhikari (Co-coordinator, Master in Tourism Management) for providing internship opportunity in this program and Mr. Bishow Raj Joshi (Supervisor, Internship Report of MTTM), under whose guidance I am able to complete my report. Raju Lama
  5. 5. Abbreviation NCTTM Nepal College of Travel and Tourism Management MTTM Master in Travel and Tourism Management MD Managing Director MOCTCA Ministry of Culture, Tourism and Civil Aviation GAP Guide Accommodation Porter TAAN Trekking Agencies’ Association of Nepal CDO Chief District Officer NMA Nepal Mountaineering Association NCA Nepal Canyoning Association VITOF Village Tourism Promotion Forum Nepal VAT Value Added Tax NTB Nepal Tourism Board
  6. 6. EXECUTIVE SUMMARY This internship report has been prepared based on the information taken from Ramdung Expedition Pvt. Ltd, one of the reputed trekking company of Nepal, established in 1993. This report starts with an introduction about Ramdung Expedition, its organizational analysis, history of trekking tourism in Nepal. This report shows much about Ramdung Expedition, its organizational structure, marketing and operation strategy it is following, its past experiences, brief strength and weakness analysis of the company, opportunity and threat this company faces in the market, and measures to grow and lead the trekking business in the market. At the end of the report, there is briefing about internship project and my personal experience which I have achieved during doing this project.
  7. 7. Table of Contents Page No Declaration I Recommendation II Via-Voce III Acknowledgements IV Abbreviation V Executive Summary VI CHAPTER ONE: INTRODUCTION 1-4 1.1 General Background 1 1.2 Statement of Problem 3 1.3 Internship Objectives 3 1.4 Methodology 3 1.5 Limitations 4 CHAPTER TWO: THE ORGANIZATION AND ITS ANALYSIS 5-8 2.1 Introduction of Ramdung Expedition 5 2.2 Physical Aspects 6 2.3 Administrative Aspects 6 2.3.1 Organizational Structure 6 2.3.2 Associations 7 2.4 Business Trend 9-12 2.4.1 History 9 2.4.2 Existing Business Strategy 12 2.5 SWOT Analysis 12-13 2.5.1 Strengths 12 2.5.2 Weaknesses 13 2.5.3 Opportunities 13 2.5.4 Threats 13 CHAPTER THREE: INTERNSHIP IMPACT 14-15 3.1 Experiences 14
  8. 8. 3.2 Learning from the Internship 15-17 CHAPTER FOUR: CONCLUSION AND RECOMMENDATIONS 16 4.1 Conclusion 16 4.2 Recommendations 17 REFERENCES ANNEXES
  9. 9. CHAPTER ONE: INTRODUCTION 1.1. General Background Modern tourism on Nepal began after the dawn of democracy in 1951, when the country was opened for outside world. Successful ascent of Mount Annapurna in 1950, Mount Everest in 1953 and the coronation ceremony of the Late King Mahendra in 1956 with the assembly of a large number of foreign dignitaries exposed Nepal as potential tourist destination in the international community. Tourism development board was then constituted in 1957 under the Ministry of Industry and commerce and full-fledged department of Tourism in 1959, which in 1961 came under the Ministry of Public Works and Transport. Royal Nepal Airline, the first state owned airline, operated from third July 1958. in the 1960s, direct air links to Indian cities of Delhi, Calcuta and Patna made this land- locked country more accessible to outside world. Necon Air and Asian Airlines came into existence in the years 1992 and 1993 consequently. A tourism master plane was formulated in 1972 with German assistance that led to the concept of spreading the economic activity in the country and Nepal-style tour packages to maintain special destination with competitive edge. A similar study in the Khumbu region in 1979 supported by the World Bank, recommended the need for a comprehensive approach in developing tourism in mountain areas of Nepal. During this period, the need to enhance human capital was addressed by establishing a Hotel management and Tourism and Hotel Management, which has
  10. 10. produced more than 18000 basic and management level professionals till date. In 1982, National Tourism Promoting Committee was formed to look into the reasons for the decline in the growth of tourist arrival in Nepal. In the same year civil aviation’s and national air carrier were brought under the Ministry of Tourism and Civil Aviation to improve co-ordination of tourism with air transport development. Introduction to travel agent A travel agency is a private retailer or public service that provides tourism related services to the public on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, and package tours .In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. Definition of a 'travel agent' A travel agent could be defined as any person or organization which organizes and sells travel (usually encompassing transport and/or accommodation) to a customer. This definition would include not just high-street travel agents, but also tour operators .as well as retail travel agents – those who usually sell third-party tour operators' products. Commissions of travel agent Several areas of a travel agency’s focus pay commissions to the agency which becomes it’s principal income. These mainly are: car rentals, cruise lines, hotels,
  11. 11. railways, sightseeing tours, tour operators, etc. A fixed percentage of the main element of the price, is paid to the agent as a commission. Commissions are not paid on the Tax component of the price. 1.2 Statement of Problem Generally, internship program provides practical exposure to the students in their related field. It provides experience to the students which are very essential to cope with the difficulty when they are recruited by other organization in future. So, to collect all the necessary information about tourism business as well as tourism environment or trends, this internship helps me to bridge the gaps between theoretical knowledge into practical. 1.3 Internship Objectives The core objective of internship at Ramdung Expedition adheres to identify the overall operation of trekking business and obtain comprehensive knowledge of marketing done by trekking business. Specific Objectives The objectives which I set for my internship report are : a. identifying insight about how trekking business operates. b. presenting knowledge on the marketing strategy needed for tourism product. 1.4 Methodology I interned in Ramdung Eexpedition company for eight weeks. Monday to Friday I was to attend the company from 11am to 04pm. Saturday and Sunday
  12. 12. was holiday for me. Working 25 hours a week, gave me 200 total hours of internship period for 8 weeks. Day Started at The Sum of Hours Monday 11.00 – 16.00 5 Hours Tuesday 11.00 – 16.00 5 Hours Wednesday 11.00 – 16.00 5 Hours Thursday 11.00 – 16.00 5 Hours Friday 11.00 – 16.00 5 Hours Saturday holiday 0 Hours Sunday holiday 0 Hours 25 hours per week TOTAL WEEK 8 Week TOTAL HOUR OF INTERNSHIP 200 hours 1.5 Limitations The limitation of this internship are - I got short time for preparation of this report. - Sometimes management team were not feeling comfortable to give information which are considered to be confidential on the other hand was essential for me.
  13. 13. CHAPTER TWO : THE ORGANIZATION AND ITS ANALYSIS 2.1 Introduction of Ramdung Expedition Ramdung is the name of the peak of 5,925 meter. When our company’s Managing Director Mr. Saila Tamang stood on the summit in 1989 A.D, he decided that it is an ideal name to start up with and in year 1993 A.D Ramdung Expedition Pvt. Ltd was established and that was our beginning. Ramdung Expedition, as one of the prominent trekking company of Nepal is in trekking business since 1993 ad. Since then, it has been providing its trekking product in form of Tea house trek, camping trek, GAP (Guide Accommodation Porter) service to the most popular region of Everest, Annapurna & Langtang to remote area of Nepal such as Upper Mustang, Upper Dolpo, Manaslu region, Kanchenjung region etc. Everest, Annapurna and Langtang region trekking are most popular among all because of the attractive places, beautiful scenery, infrastructural development, easy accessibility and near to Kathamndu. These three place provide abundant trekking opportunities from 5 days to more than 30 days trekking. Ramdung Expedition primarily focuses on these area trekking. Meanwhile, remote area trek are accompanied with full camping facilities such as tents, camping materials, kitchen utensils, animals/porter service and all. It is truly walking in the “no vehicle” or “nomad” place of Nepal. Vision & mission of Ramdung Expedition Vision is ;- “building lifelong memories through traveling by enriching mind, body and soul of travelers visiting Nepal with us.”
  14. 14. Mission is ;- “to offer a reliable & quality travel services, make familiar with Nepal’s unique culture, history & lifestyle.” 2.2 Physical Aspects Ramdung company has five rooms which are reception room, managing director room, operation room, store room and kitchen room including two bathrooms. All the rooms are airy and wide open and equipped with office materials such as stationary, computer, closet, sofas and carpet. Store room consist necessary equipment for tea house and camping treks such as tent (sleeping, dining, kitchen, toilet, shower), mattress, duffel bags, closet to put all these things. 2.3 Administrative Aspects It includes overall information about the Ramdung Expedition organization. 2.3.1 Organizational Structure Figure : Organizational analysis of Ramdung Expedition. Managing Director Trekking Operation Department Permanent Field Staff Free Lancer Field Staff Front Office Department Account Reception Marketing Department Website Designer
  15. 15. The above flow chart illustrates the organizational structure of Ramdung Expedition Company. Managing director is the head of the company. There three different departments which are trekking operation, front office and marketing department. Trekking operation department is responsible to make new itineraries and programs, correspondence with clients and any inquiries. It furthers is divided in permanent and freelancer field staffs. Staff are generally climbing guide, trekking guide, cooks, kitchen helpers and porters. Front office department is responsible for handling day to day operation, guest handling, telephone receiving etc. Account and reception fall under this department. Marketing department duties is to market all the product of Ramdung Expedition Company. Therefore, all the department and personnel are lead by Managing Director. 2.3.2 Associations Ramdung Expedition Company is associated with the following tourism associations. a.) Trekking Agents Association of Nepal (TAAN) Trekking Agents Association of Nepal (TAAN) was formed and registered in the Kathmandu CDO Office in 1979 by a handful of trekking agents who realized that it was time to assemble and create an umbrella organization; under which they could work together to meet their common goals and also assist the government by providing suggestions to make trekking business revenue generating industry and also provide employment opportunity to the locals. Such a body was necessary for many reasons. The
  16. 16. need for such a body was felt very much, which could undertake the major responsibilities to develop and promote adventure tourism in the country. It was also essential to play a significant, conducive role to mitigate mountain environmental stress. b) Nepal Mountaineering Association (NMA) The Nepal Mountaineering Association (NMA) is the national mountaineering association of Nepal. This association was founded in the year 1973 with its main objectives aiming to promote the mountaineering activities in the Himalayan region, to safeguard the interest and to upgrade the professional and mountaineering skill of Nepalese mountaineers, to popularize mountaineering activities among Nepalese students and youths, to create awareness both in national and international level to preserve the beauty of Himalayan region for future generations. c) Nepal Canyoning Association NCA was established in 2007 as the rendezvous of Nepali Canyoneers where the members discuss, develop and share new ideas among themselves and canyoneers from all over the world. Nepal Canyoning Association with the collaboration with its international partners have managed to open about 30 canyons across the country. d) Village Tourism Promotion Forum Nepal (VITOF) It is a nonprofit organization based in Kathmandu, Nepal. The Forum was established with main objective of Village Tourism promotion. You will find our objectives, activities, projects, plans and other news of the forum.
  17. 17. 2.4 Business Trend Ramdung has been organizing trekking to group of travellers more from Spain, Germany, Austria and other Europe countries. It also took part in many document filming in the past years. After the earthquake on April, 2015, the business has been hugely affected as many foreigners were afraid to visit Nepal. However, the number of visitor are increasing in the recent year. 2.4.1 History – Successfully conducted more than 30 expedition in +8000mtrs mountains till 2015. – Conducted trekking, climbing, expedition and tour program to more than 50 peaks and routes. – Take part in making documentary with international companies like Transglobe Films (Spain), One world Film (Spain), ES Docu (Spain), Joint venture with ENDESA (Spain) for electricity project in Kakkot (Dolpa) – Established link with National & International agencies for tourism betterment
  18. 18. Year 2016 13 person Spanish team on Thorung pass of Annapurna circuit trek Year 2015 12 Person German group at Upper Dolpo Area
  19. 19. 11 person German team in Island and Mera peak expedition Year 2014
  20. 20. Summit of Ama Dablam 2.4.2 Existing Business Strategy In recent years, there is tough completion among the fellow travel agencies in the price. Moreover, recent earthquake on April 2015, has almost shut down many emerging agencies. In all this hurdles, Ramdung has following business strategy which they are on. - Quantity travelers in best price maintaining quality. - Market promotion through social medias. - Promotion through different tourism magazine which will be submitted in international tourism fairs.
  21. 21. - Search new travel companies agencies and tie up business relation in near future. 2.5 SWOT Analysis SWOT analysis gives overall strength of a company on the other hand weakness it should improve in order to get opportunities in the market. However, threat is always there which should not be ignored. SWOT analysis of Ramdung Expedition done below. 2.5.1 Strengths - More than 30 years’ experience in trekking and expedition business - Honest, friendly, skilled field staffs - Good connection with tourism associations and channels in case of emergency - Good past customer link, base and recommendation of customers. 2.5.2 Weaknesses - is not following the present marketing tactics and trends. - Shortage of reliable staff in case of many group in one particular season. - More skills and training needed to staff as compared to other company staffs. - Weak on travel forum such as Tripadvisor, Lonelyplanet which are good source of getting new customers. - low focus on branding.
  22. 22. 2.5.3 Opportunities - Tap the new market of long days high pass trekking such as Upper Dolpo, Humla Jumla trek etc. - Grab attention of past customers attention with marketing regularly and use their recommendation. - Use social sites for marketing tools. - Government of Nepal is giving much support on developing tourism sector and offers various packages, loans and investment. Ramdung may have this opportunity to grab it. 2.5.4 Threats - Market competition - Lack of adequate skilled manpower. - Lengthy government rules, permit procedure and 13% VAT provision. - Politics and political instability in Nepal is hugely harming tourism sector. - Less stay of foreigners.
  23. 23. CHAPTER THREE : INTERNSHIP IMPACT What I mean the impact here is the influence of what I have got when performing my internship for 8 weeks. The impact of internship is very useful because it enables me to have a positive view about the real job in the future. 3.1 Experiences It was the extracurricular and outer gaining practical based study. So far I concern after all my work experience over 8 weeks in this organization I found this organization has earned good will in the national and international sector for building of a hospitality service with good relations. This organization seems to have ability to fulfill determinants of service quality such as reliability, responsiveness, assurance and tangible aspects. The industrial practice in an agency has developed my confidence to work in a travel agency. I am much more aware of the rules and regulations that has to be followed by liberal tours and travels. This type of organizational practice or internship required for the tourism students to develop skills knowledge and experience in travel and tourism industries. It is more fruitful to build confidence and ability which will be very helpful to the students for the further career development I have found it very beneficial and interesting to work as an internee in Ramdung Expedition Pvt. Ltd. However there are some constraints that I have realize and found during my internship. Due to the time constraint I couldn’t gain much knowledge
  24. 24. which I have hope to learn. the number of employee is very less where they are not properly hired in their work. 3.2 Learning from the internship Choosing Ramdung Expedition among others was very important decision of mine while doing internship. There were other agency which I could select but Ramdung stands the best for the internship in order to achieving my preset objectives. And so far I achieved too. Ramdung team and officer were very friendly in teaching what they had to. From how to issue permit, to how to deliver the good service and lot more. I experienced that the working attracting customer, sending quotes, giving information is just 30% of the work. Meanwhile, other 70% is done in the field once foreigners come for visit. The success and unsuccessful of the entire operation depends on staffs ability to handle the field work, weather condition, clients fitness and overall packaging. Secondly, marketing is very important tool to bring clients. Happy customer of past plays vital role in marketing the company in their home country. The recommendation is the best way of marketing in the tourism business. The use of social media also plays crucial role in marketing the tourism product to the customer. It is the cheapest, fastest, easiest way to convey what companies tourism products are. To point out what I learn from my internship, below are the inputs. - Pick trekking season are : March, April, May, September, October, November. - Operation of trekking is 30% office work and 70% is on the field. - Field manpower should be skilled in managing and leading the group. They should be calm, perfect decision taker, knowledgeable and very hospitable.
  25. 25. - Satisfied customer is the best way of marketing. - Social media plays vital role in marketing product of company. - Marketing is done specially in off-season such as December, January, February, June, July, August.
  26. 26. CHAPTER FOUR : CONCLUSION AND RECOMMENDATIONS 4.1 Conclusion Concluding this report, what I learnt is trekking business has been hugely been effected by recent earthquake. The arrival of foreigner to visit Nepal is in decreasing trend. The top tourism organization like Nepal Tourism Board (NTB) and others are still in active in developing proper strategy to recover the tourism business. The association can lobby with the government, tourism stake holders, local community to build the infrastructure needed to revive overall tourism. Marketing role is very vital in micro and macro level. Macro level includes promotion and advertisement of the whole country important tourism product whereas micro deals with small agents promoting Nepal from its sides. Nepal is indeed a beautiful country, for a betterment of tourism, it needs lot of infrastructure development as per international standard, government contemporary rules and regulation, skilled manpower and most of all political stability.
  27. 27. 4.2 Recommendations Ramdung Expedition as well reputed trekking and expedition company of Nepal, but I have found some critical point that need to be notice and implement if good way.  According to the service Ramdung Expedition offers, it is quite small organization.  There is less roles, decision conflict, authority among all the heads of all department. All the decisions are made by Managing Director at top level. The decision making and authority should be distributed.  Marketing is particularly based on happy customer and their recommendation. Company can focus and invest in marketing through social media and more importantly participating in the international tourism fairs.

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