Think Global, Act Local - Glocal #SEO for BBMN
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The slides from the talk I gave at Bath & Bristol Marketing Netweok in February 2015
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Think Global, Act Local - Glocal #SEO for BBMN
- 1. TONIGHT’S TALK: THINK GLOBAL - ACT LOCAL. TOP TIPS FOR GLOCAL ON-LINE MARKETING #BBMN
- 2. #BBMN SEARCH & SOCIAL MARKETING AGENCY
- 3. PPC & DIGITAL MEDIA BUYING #BBMN
- 5. CREATING MORE PROFITABLE CUSTOMER RELATIONSHIPS #BBMN
- 6. A WEB HOST YOU CAN RELY ON #BBMN
- 8. #BBMN#BBMN
- 9. #BBMN#BBMN Talking all at once while waving your hands with Father Christmas
- 10. ME, MY SELFIE & I – HOW ONLINE IDENTITY MAKES THINGS GO VIRAL BATH & COUNTY CLUB THU 26.02.2015 #BBMN TIFFANY MADDOX – RUBBER REPUBLIC
- 11. WHAT DID YOU WANT TO BE WHEN YOU GREW UP? -HOW A CHANGED EMPLOYMENT MARKETPLACE MIGHT AFFECT YOU IN 2015 AND HOW YOU CAN RESPOND CLIFTON CLUB TUES 10.03.2015 #BBMN FRANK HUTTON – HUTTON&CO
- 12. WHAT DID YOU WANT TO BE WHEN YOU GREW UP? -HOW A CHANGED EMPLOYMENT MARKETPLACE MIGHT AFFECT YOU IN 2015 AND HOW YOU CAN RESPOND CLIFTON CLUB TUES 10.03.2015 #BBMN FRANK HUTTON – HUTTON&CO
- 13. NEXT WEEK SEARCH FOR BBMN VIEW THE SLIDES VIEW THE VIDEO #BBMN
- 15. THINK GLOBAL - ACT LOCAL: TOP TIPS FOR GLOCAL ON- LINE MARKETING #BBMN
- 17. #BBMN @MrJonPayne I’VE MADE ALL THE MISTAKES* 23 years in sales 16 years selling online 14 years running digital agencies 7 years in SEO, CRO & Social Marketing I broke BT, I accidentally served all the pr0n and I spent all a client’s budget accidentally advertising to the Taliban
- 18. CC
- 19. #BBMN @MrJonPayneEasy to do.
- 20. #BBMN @MrJonPayne THINK GLOBAL ACT LOCAL YOUR PROBLEM
- 21. #BBMN @MrJonPayne YOU NEED SALES THE PROBLEM CC
- 22. #BBMN @MrJonPayne YOU NEED SALES THE PROBLEM
- 23. #BBMN @MrJonPayne YOU NEED SALES THE PROBLEM
- 24. #BBMN @MrJonPayne THINK GLOBAL ACT LOCAL GOOGLE IS A PAIN
- 26. #BBMN @MrJonPayne GOOGLE KEEPS CHANGING THE PROBLEM WWF
- 32. #BBMN @MrJonPayne THINK GLOBAL ACT LOCAL THE RESOLUTION GOOGLE DOESN’T “KNOW” where you are – so local offices, even if you only have one, must act local
- 33. #BBMN @MrJonPayneFrom your website – Page Title (ranking factor) Meta Description (not ranking factor) NAPOLP
- 34. #BBMN @MrJonPayneObligatory “SEO Expert” slide showing top of ranking for meaningless high traffic phrase URL = Ranking Factor OLD SKOOL
- 35. #BBMN @MrJonPayneFreebase and Wikipedia / Wikidata Sometimes Google+ or other trusted sources NAPOLP
- 36. #BBMN @MrJonPayneYour website & Google+ NAPOLP
- 37. #BBMN @MrJonPayneYour website, Google+ & local citations. NAPOLP
- 38. #BBMN @MrJonPayneYour website, Google+ & local citations. https://www.google.com/webmasters/markup-helper/ NAPOLP
- 39. #BBMN @MrJonPayne SMASHING IT ON THE GOOGLE+ 100,000 + views from Google / Google maps
- 40. #BBMN @MrJonPayne SMASHING IT ON THE GOOGLE+
- 41. #BBMN @MrJonPayne SMASHING IT ON THE GOOGLE+ It’s tough to do, but get it right and you should reap search rankings too Example posts…
- 42. AOC SW @MrJonPayne • Verify location(s) – postcard method • Verify website – rel publisher code • If you’re posting anywhere else recycle for Google+ • GET REVIEWS! GOOGLE+ TIPS © Aaron Stidwell
- 43. #BBMN @MrJonPayne TRUSTWORTHY LOCAL CITATIONS INCLUDING NAP(OLP) Keep an eye on our blog for more…
- 44. #BBMN @MrJonPayne TRUSTWORTHY LOCAL CITATIONS (INCLUDING LINKS?) It helps to have an engaged (and photogenic) team
- 45. I FEEL YOUR GLOBAL PRESENTS CC
- 46. KNOWLEDGE GRAPH Millward Brown 2014
- 47. #BBMN @MrJonPayne GET A RESPONSIVE SITE
- 48. TARGET LANGUAGE & LOCATION • Targeting English speakers in UK, German speakers worldwide and English speakers in USA
- 49. #BBMN @MrJonPaynePro tip(s): In mainland China, Simplified Chinese is preferred. Portuguese is loooooong. Leave more space! PITFALLS English ≠ Business Lang Kenya ≠ Africa Translation ≠ cultural sensitivity Text in images gets missed Google does not know your target market
- 50. #BBMN @MrJonPayne MULTI REGION BEST PRACTICE Targeting English speakers in UK, German speakers worldwide and English speakers in USA URL: www.name.com/gb/ lang = en-GB alternate = www.name.com/us/ alternate = www.name.com/de/ URL: www.name.com/us/ lang = en-US alternate = www.name.com/en/ alternate = www.name.com/de/ URL: www.name.com/de/ lang = de alternate = www.name.com/en/ alternate = www.name.com/us/ http://googlewebmastercentral.blogspot.co.uk/2012/05/multilingual-and-multinational-site.html
Editor's Notes
- Noisy Little Monkey is THE digital marketing agency in Bristol. Through a unique hybrid of Search Engine Optimisation, Social Media Marketing creative flair and technical wizardry they’ll unlock your potential online and drive awareness, desire and profit
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- We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys.
- New Bath event hosts, Cloud Heroes. They offer hosting solutions for every need, providing you with unlimited scalability and unparalleled performance. With guaranteed uptime and around-the-clock support, you can be sure your web hosting is in safe hands.
- We de-mystify the use of social media, e-marketing and e-commerce, so that our clients are provided with campaigns that deliver against their business objectives and which are fully integrated with their websites, corporate identity and company ethos.
- Lazy… stole our speaker!!!!
- If you’d like to learn more about upcoming talks and events simply slap BBMN into google (ad scroll down a tad) and click on www.marketing-network.org
- If you’d like to learn more about upcoming talks and events simply slap BBMN into google (ad scroll down a tad) and click on www.marketing-network.org
- And now we’ll hand over to the lovely Sonja from Valuable Content who’ll be telling us why businesses with purpose create the best content