The document discusses using scripts in Google Ads to automate tasks like dynamic ad updates. It provides examples of scripts for features like keyword insertion, ad copy rotation, and bid adjustments based on factors like weather or daily activities. The author also discusses using customizers and if/then statements to make scripts more sophisticated, and includes various resources for learning about Google Ads scripts.

1. #SMX #13B @armondhammer
Decoding Code
Dynamic Ads for
Control Freaks
Steve Hammer
President,
RankHammer

2. #SMX #13B @armondhammer
Decoding Code
Dynamic Ads for
Control Freaks
Steve Hammer
President,
RankHammer

3. #SMX #13B @armondhammer
That’s all of us right?
Dynamic Ads for
Control Freaks
Steve Hammer
President,
RankHammer

4. #SMX #24B @armondhammer
5th mostTrusted

5. #SMX #24B @armondhammer
Google’s Pilot Ads

6. #SMX #24B @armondhammer
Reminds me of this

7. #SMX #24B @armondhammer
Excessive use of
Broad Match

8. #SMX #24B @armondhammer

9. #SMX #24B @armondhammer
About Me
FAMILY
What it’s all about
FOOD AND
WINE
Eating as an art
form?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based
Digital Marketing
Agency

10. #SMX #24B @armondhammer
Start with keyword insertion

11. #SMX #24B @armondhammer
Keep Relevance, Fewer Ad Groups

12. #SMX #24B @armondhammer
Next Level –
Happy Hour
• 11AMLunch
• 4PM
Happy
Hour
• 6PMDinner

13. #SMX #24B @armondhammer
Then I discovered Scripts

14. #SMX #24B @armondhammer
https://www.rankhammer.com/blog/2552/an-expanded-happy-hour-script

15. #SMX #24B @armondhammer
Good Candidates
Daily Activities
• Scale Changes
• Profit bidding
Bulk Changes
• KW addition
Rapid Movement
• Limited Inventory
• Price Changes
Creative Models
• Correlated Bidding
Ad Copy
Rotation
• Timely Changes

16. #SMX #24B @armondhammer
Bid ByWeather

17. #SMX #24B @armondhammer
Countdowns

18. #SMX #24B @armondhammer
Combinations
Countdown Happy Hour
Super
Relevance
and
urgency

19. #SMX #24B @armondhammer
Script Resources
https://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts
https://www.koozai.com/blog/pay-per-click-ppc/google-
adwords/100-google-adwords-scripts-using/
https://developers.google.com/adwords/scripts/

20. #SMX #24B @armondhammer
Business Data - Customizers
Model (text) Capacity (number) Type (text) Start_price (price) Sale_ends (date) Target campaign Target ad group Target keyword
ProWhip 300 5 tilt-head $199 5/15/2014 20:00 ProWhip campaign ProWhip 300 ad group
ProWhip X 7 bowl-lift $399 5/31/2014 20:00 ProWhip campaign ProWhip X ad group

21. #SMX #24B @armondhammer
Writing an Ad

22. #SMX #24B @armondhammer
KeywordTargeting
Model, Engine, Features,
price, from one input

23. #SMX #24B @armondhammer
KeywordTargeting
Long Phrases to Short
Insertions

24. #SMX #24B @armondhammer23
Customizers

25. #SMX #24B @armondhammer
Countdown Customizers

26. #SMX #24B @armondhammer
Easter Egg

27. #SMX #24B @armondhammer
Indirect Searcher Data

28. #SMX #24B @armondhammer
Available
Time Zone
Location
Device
Audience
Gender
Age

29. #SMX #24B @armondhammer
Searcher Location Insertion
Target Location Number Area Name State
Dallas 13 DFW Texas
Chicago 8 Chicago Land Illinois

30. #SMX #24B @armondhammer
More power with two letters

31. #SMX #24B @armondhammer
If then: else

32. #SMX #24B @armondhammer
Coming Soon?

33. #SMX #13B @armondhammer
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX