The document describes Easy Way Leads' campaign strategy for generating qualified franchise candidate leads efficiently and economically. It involves determining the demographic and geographic profiles of ideal candidates, conducting automated email campaigns targeting those profiles in open territories, and having interested contacts request contact from the franchise company directly through a customized landing page. The service sets up individual platforms for each client to target specific open territories and qualify leads using various filters on consumer and business data. Automated emails are scheduled to drive prospects to customized landing pages where they can request information, with all click-throughs tracked for future outreach even if they do not immediately request contact. Qualified leads are then sent directly to the client's development team or integrated into their lead tracking system.