Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more. So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.

1. What is Marketing Automation?
…and why you should care.

2. Marketing Automation
Self-activating communications triggered
by user behaviors and built on integrated
sales and marketing platforms

3. What does Marketing Automation do?
…and how it can integrate your marketing.

4. Integrates
Marketing Automation
connects platforms
• Website
• Customer
Relationship
Management
• Marketing
Automation Platform
MAP
CRM
Website

5. Automates
Marketing Automation delivers messages
based on data, both demographic (who
they are) and behavioral (what they do)
Data
Marketing
Automation
Logic
Message

6. Unites
Marketing
Automation
joins efforts
across
departments
Campaigns facilitate
handoffs between
departments
Integrated
Customer
Journey
Sales
Marketing
Customer
Service
Each department’s
interactions with clients
are detached

7. Elevates
Marketing Automation
enables you to market
like these guys…
but without
their budget

8. Why does Marketing Automation matter?
…and how it will make you a better marketer.

9. It’s getting personal
Marketing Automation enables you
to create segments of one

10. A new reality
It’s no longer about B2B, or B2C

11. Human to Human (H2H)
It’s about connecting to people in an
individualized, personalized way

12. Feed the beast
Marketing Automation creates a
personalization machine, but it
needs fuel to run

13. Content fuels
connection
Driving inbound
traffic and
stimulating
sharing

14. Content that engages
…and converts prospects into
customers

15. Content that engages
…and converts customers into
delighted customers

16. One step at a time
Use your content to nurture people
along the customer journey

17. Let’s face it
People don’t like being called on
when they don’t need what you offer

18. On the other hand
…they would be happy to hear from
you when they have a need

19. Who. What. When.
The key is
identifying who is
interested, what
message will
resonate, and when
to contact them

20. Bringing it all together
Marketing Automation
enables you to deliver
the right message, to
the right person, at the
right time, through the
right channel

21. Ready to go
This identifies
those who are
actively interested
and alerts your
sales team to
their activity
PDF Download
Website Visit
Repeat Purchase
Email Click
Mobile App
Interaction
SMS Click

22. Wait for it
It also allows
you to keep
cultivating
interest in
those who
are not
General Content
Low interest offer
Nurturing Content
Medium interest offer
Conversion Content
High interest offer

23. Still not convinced?
The ROI of automated lead nurturing should do it.

24. Get more for less
Companies that
excel at lead
nurturing generate
more leads at a
lower cost
50%
More Leads
33%
Lower Cost
AT
FORRESTER RESEARCH

25. Go big
Nurtured leads
make 47% larger
purchases than
non-nurtured
leads
Nurtured
Non-
nurtured
THE ANNUITAS GROUP

26. Despite the data…
Jeff Ernst of Forrester estimates
ONLY ABOUT 5% OF MARKETERS
utilize full-featured Marketing Automation

27. Looking for a
leg up?
This is your
lucky day.

28. Ready for Marketing Automation?
You’ll need four elements for each campaign.

29. Strategy
Establish who you are marketing to,
what your benefit is, when they are
likely to purchase, where you will
engage, and why this particular
message is timely and relevant

30. Technology
Chart out which platforms will be
used, how data will be exchanged,
where user responses and
behaviors will be stored, and how
you will follow up

31. Content
Develop content that is targeted at
who your customers are, where they
are at in the buying journey, and what
step they are likely to take next

32. Creative
Design creative that is simple,
enhances your message, and is
tailored to your buyers

33. Need help with any of these elements?
DMX Engage can help you get results quickly.

34. Mind the gap
We have 30+ marketers who move
quickly to fill any gaps in your team
DEMANDS
RESOURCES

35. We support that
Our diverse digital
experience enables
us to adjust to and
integrate your
technology
ecosystem
Net-Results, NetSuite, & more…

36. Break up the content backlog
Our content mavens can take on
that queue of blogs, infographics,
tweets and whitepapers

37. All that’s left to do is…get going!
Integrate, automate, and unite your marketing
to connect with people in a personalized way.

38. www.dmxengage.com
hello@dmxengage.com
303-339-9300
Need help getting started?
Click here for a free 30 minute consultation