The document discusses how social media has become more important than traditional media for customers. It introduces SalesView as a solution for social selling that allows salespeople to engage customers by listening to conversations, connecting through social networks, and engaging customers with relevant messages. SalesView provides insights into customer initiatives, connections to key relationships, and access through CRM integration to help salespeople reach the right person at the right time.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
The right team structure can unlock additional revenue today, without more people, marketing spend, or additional leads. Whether you call it sales development (SDR), business development (BDR), or lead qualification (LQ), building the team can accelerate revenue from both your inbound and outbound efforts. In this webinar, you’ll learn: How you can turn your inbound marketing leads into revenue growths, How you can improve your outbound/self-sourced sales leads, Best practices for building, measuring, incenting and equipping an SDR team that can unlock sales growth.
Whether your looking to build a new SDR team or optimize the team you already have, join Mike Plante and Tom Pilkington for this must-see webinar.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BASInsideSales.com
Featuring Jon Miller, Founder and CEO of Engagio, and Ken Krogue, Founder and Chief Evangelist of InsideSales.com, with Special Guest Rich Neal, Founder and CEO of mPathDiscovery and author of 'Expanding Sentience'
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
The right team structure can unlock additional revenue today, without more people, marketing spend, or additional leads. Whether you call it sales development (SDR), business development (BDR), or lead qualification (LQ), building the team can accelerate revenue from both your inbound and outbound efforts. In this webinar, you’ll learn: How you can turn your inbound marketing leads into revenue growths, How you can improve your outbound/self-sourced sales leads, Best practices for building, measuring, incenting and equipping an SDR team that can unlock sales growth.
Whether your looking to build a new SDR team or optimize the team you already have, join Mike Plante and Tom Pilkington for this must-see webinar.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
Marketo Summit: Will the real lead please stand up - tips & tricks to an amaz...ReachForce
This standing room only session on data quality highlights critical issues to getting your marketing and sales data aligned and marketable. Kim Stites & Mary Firme present.
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BASInsideSales.com
Featuring Jon Miller, Founder and CEO of Engagio, and Ken Krogue, Founder and Chief Evangelist of InsideSales.com, with Special Guest Rich Neal, Founder and CEO of mPathDiscovery and author of 'Expanding Sentience'
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Learn How to Make Email your New Favorite Sales ToolInsideSales.com
Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss:
· Which communications methods are preferred – and most effective – to reach prospects
· How email can be used to know your prospects wants and when they want it
· How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
Intent is the New Lead: Understanding Intent Data Along the Buyer's JourneyDemandbase
In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy.
As we are increasingly reliant on data, digital bread crumbs can become scattered along complex buyer journeys. Sales really needs to lean in with intent data in order to understand those journeys.
Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are. During the webinar, Jay Tuel, VP of Sales Development and Kevin Rooney, Director of Sales Development will dive deep into:
How to leverage real-time intent data
Best-practices for contact discovery and personalized outreach
Using Sales Action Reports to prioritize and organize accounts showing buying signal intent
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
From 2016, this presentation (a visual resume of sorts) explains what I can do for software companies as a writer, content marketer, product marketer and gives a brief overview of my skills and experience.
Outline:
- Hi, I'm Adam...
- What I do in a few bullets...
- A one page profile...
- I can help you achieve better outcomes by...
- Transition
- Almost 5 years ago...
- In those 5 years, I also...
- I just spent 6 months...
- On LinkedIn, over 60 co-workers say things like...
- A combination of 3 things make me unique...
- And, I am very passionate about 3 things...
- Before I was on my own, I worked for...
- And, co-workers said things like...
- While on Earth...
- In terms of leadership, I have...
- My results include...
- Here are some public work examples...
- Oh, I also really believe this...
- Thank you...
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Learn How to Make Email your New Favorite Sales ToolInsideSales.com
Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss:
· Which communications methods are preferred – and most effective – to reach prospects
· How email can be used to know your prospects wants and when they want it
· How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
Intent is the New Lead: Understanding Intent Data Along the Buyer's JourneyDemandbase
In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy.
As we are increasingly reliant on data, digital bread crumbs can become scattered along complex buyer journeys. Sales really needs to lean in with intent data in order to understand those journeys.
Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are. During the webinar, Jay Tuel, VP of Sales Development and Kevin Rooney, Director of Sales Development will dive deep into:
How to leverage real-time intent data
Best-practices for contact discovery and personalized outreach
Using Sales Action Reports to prioritize and organize accounts showing buying signal intent
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
This presentation was given at the Techniya Conference in 2016. You will learn what marketing automation is, why it is important and how it can work for you.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
From 2016, this presentation (a visual resume of sorts) explains what I can do for software companies as a writer, content marketer, product marketer and gives a brief overview of my skills and experience.
Outline:
- Hi, I'm Adam...
- What I do in a few bullets...
- A one page profile...
- I can help you achieve better outcomes by...
- Transition
- Almost 5 years ago...
- In those 5 years, I also...
- I just spent 6 months...
- On LinkedIn, over 60 co-workers say things like...
- A combination of 3 things make me unique...
- And, I am very passionate about 3 things...
- Before I was on my own, I worked for...
- And, co-workers said things like...
- While on Earth...
- In terms of leadership, I have...
- My results include...
- Here are some public work examples...
- Oh, I also really believe this...
- Thank you...
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Bios (Brief)
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.
The output of a convert stage is the leads . About 60% of leads can be converted as Customers which enhances the field of digital marketing.Inbound Marketing is based on a funnel model.
The Next-Generation Sales Development TeamTeleverde
Inside View along with Televerde built a next-generation sales development team utilizing the latest marketing technology. This case study was presented at Sirius Decisions 2019 in Austin.
Courting Your Customers addresses the keys to building a successful demand generation platform. We examine the strategy behind your sales and marketing campaigns including the people, the process, the content and business analytics. We also look at what’s required to build an integrated, best of class process that leverages your organization's strengths in a quick and cost effective manner.
The book The Effortless Experience provides valuable insights into drivers of customer loyalty and disloyalty. The information is counter to what has traditionally been well-accepted practices in business. It's critical for Customer Success practitioners to understand the correlation between customer effort and loyalty in support of customer acquisition and retention goals.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
360insights' Webinar: 8 Essentials for a Successful MDF & Co-Op Marketing Pro...360insights
How can we as incentive program managers increase channel satisfaction with our MDF and Co-Op marketing efforts? Diane Krakora, CEO of Partner Path and 360insights' VP of Alliances, Steven Kellam recently got together to shed light on this very topic. We had so many questions that the webinar went quite a bit over its allotted time window, but that's good – it shows that channel marketing professionals are engaged. They want to know more, and they want to do better work. You can watch the replay of the webinar in its entirety by searching for the blog post on our site of the same name as this deck.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
Presentation to Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control".
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
A Framework to Evolve from a Social Brand to a Social Business - what is a Social Business?
> Is Customer Centric
> Creates valuable Content
> Social is Cross functional
> Is Adaptive
> Collaborates in all key processes
> Seek to create Communities inside and outside the firewall
> Shows Empathy and a Human side
> Participation is encouraged (Engage without Fear)
Crisis Management through Social Media [FRAMEWORK]iGo2 Pty Ltd
Two main points are evaluated in the presentation with inclusion of a process and framework:
>> Context: Speed-Conversations-Tools-Transparency
>> Framework: Prep-Maintain-Action
Company "Owned" Social Networks / CommunityiGo2 Pty Ltd
What are the key components of a Company "Owned" Social Network:
- A single platform that supports internal, external and extranet communities so that you can leverage a single technology to support your community needs now and into the future.
- Unparalleled community design that empowers our customers to create award-winning communities and micro-communities with an integrated theme design studio that makes it simple for designers to configure the look and feel of your community according to brand standards.
- A complete set of integrated social applications including but not limited to blogs, forums, wikis, rich media, social search, profiles, microblogging, activity feeds, tagging, tag clouds, RSS, discussion threads and comprehensive community administration.
- Branded mobile communities optimized for modern, touch-screen mobile devices including the Apple iPhone, Blackberry Torch and Android phones
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Leighton holdings digital monitoring case studyiGo2 Pty Ltd
Research into Leighton Holdings examining:
1) Brand
2) At risk construction projects
3) Crisis Management
Research value shows:
- Just a short period of monitoring provides a wealth of valuable business data
- Many opportunities to differentiate
- Many opportunities to improve service
- Many opportunities to improve loyalty
- Opportunities to improve competitive positioning
- Opportunities to improve brand consistency
- Opportunities to amplify the ‘good’ and contain the ‘bad’
- All in real time
Deep Dive into the Australian Banks during August 2011iGo2 Pty Ltd
We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.
Social Media and Social Tools aren't able to create a fully functional customer community. For corporations creating their own social network to support customers is key. This can be done via @Telligent
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. “Social media has become massively more
important because customers have
stopped listening to vendors and
analyst/reviewers.
Most of your marketing and analyst
relations and press relations are being
trumped by customers talking to
customers. ”
Geoffrey James
From his Blog : Sales Machine
The Customer is Driving the Conversation
| SLIDE :2
3. Sales Approaches Need to Align with Customer 2.0
| SLIDE :3
YOUR SALES REP
Reach the right person at the right time
with the right message
CUSTOMER 2.0
Receive information that’s relevant to current
initiatives or urgent business challenges
4. Current Sales Approaches Are Ineffective For Customer 2.0
| SLIDE :4
Manual, Disconnected Processes | Low Productivity | Poor Effectiveness
CRM
Traditional
Media
5. Social Selling: A New Approach To Engage Customer 2.0
| SLIDE :5
EngageListen Connect
+
“Social selling allows an average sales person to become a top performer…
in a way that was only accessible to the top sales guard in the past.”
AXEL SCHULZE
Blog : What is Social Selling?
=
6. MERGERS & ACQUISITIONS
LEADERSHIP CHANGES
MARKET EVENTS
CURRENT INITIATIVES
BUSINESS CHALLENGES
NEW REGULATIONS
COMPLIANCE REQUIREMENTS
COMPETITOR EVENTS
Listen
| SLIDE :6
CUSTOMER CONVERSATIONS
TRADITIONAL MEDIA:
Company & Contact Data, News, SEC Filings,
Press Releases, etc.
RELEVANT INSIGHTSWHAT INSIDEVIEW DOES
ACCESS
AGGREGATION
INSIGHTS
GET RELEVANT and TIMELY INSIGHTS ABOUT YOUR PROSPECTS
7. | SLIDE :7
Existing Network
+
Connect
Previous EmployersReference
Customers
Coworkers
CONNECTIONS
DISCOVER AND USE KEY RELATIONSHIPS TO REACH YOUR PROSPECTS
8. Engage
| SLIDE :8
Hi Cory, This is John from InsideView…
Wow, how did
he know all that?
1. I recently heard that Xactly acquired Centive – Centive was one
of our existing customers.
2. And from your last Tweet, sounds like you may need a hand with
the M&A?
LISTEN
1. Greg Volm, whom you worked with at Salesforce.com,
suggested I give you a call.
CONNECT
REACH THE RIGHT PERSON AT THE RIGHT TIME WITH THE RIGHT MESSAGE
9. SalesView: Increase Your Sales Productivity
| SLIDE :9
CUSTOMER CONVERSATIONS
Blogs, Twitter, etc.
TRADITIONAL MEDIA:
Company & Contact Data, News, etc.
SOCIAL NETWORKS:
LinkedIn, Facebook, etc.
SALES PROSPECTS
INSIGHTS CONNECTIONS ACCESSAGGREGATION
SalesView
REACH THE RIGHT PERSON AT THE RIGHT TIME WITH THE RIGHT MESSAGE
10. Your Success, Not Just Support
| SLIDE :10
Comprehensive Portfolio of Services
Consulting
• Value-added services
• On-boarding and roll-out
+
Education
• Role-specific curriculum
• Standard and custom options
• Remote and on-site
Support
• Tiered offerings
• Multi-channel
support
• 24x5 coverage
+
“InsideView’s excellent training and support during roll-out
has been critical to our success.”
JIM LANE
VP National Accounts Sales Reporting
& CRM Solutions, United Healthcare
11. MARKETING INSIDE SALES FIELD SALES
Increase Sales Productivity: Across the Revenue Cycle
✔ More high
quality leads
✔ Shorter sales
cycles
✔ Improved win
rates
✔ Increased
account revenue
✔ Higher renewal
rates
✔ Faster pre-call
research
✔ Better lead
conversion rates
Lead
Generation
Lead
Qualification
Opportunity
Management
Up-sell &
Cross-sell
METRICS
SALES LEADERSHIP
| SLIDE :11
12. CURRENT PERFORMANCEYEAR-OVER-YEAR PERFORMANCE
Reps Achieving Quota Revenue Win/Loss Rate Lead Conversion Rate
SalesView Users Are More Productive
Source: Peter Ostrow, Aberdeen Group, October 2009 (n:422 Companies)
| SLIDE :12
13. Our Customer Growth
• 600+ customers
• 35,000+ end users
“Slam Dunk!”
ZDNet / Paul Greenberg
Top 100 Private Software Company
JMP Securities
The Top Rated Application
Force.com AppExchange
14. 14How SalesView is Helping Our Customers
“SalesView enables our sales team to engage with
prospects in a deeper, more relevant manner. The
insights we gain from SalesView are pivotal in helping
us foster and close important deals .”
“We are very excited to have chosen SalesView.
Our Sales Executives and their support team are able
to easily stay current with news relevant to their
accounts and identify additional sales opportunities,
without leaving their CRM.”
“Using SalesView, we have reduced the time for our
new sales reps to be fully productive by 50%. We
have accelerated our customer acquisition rates and
increased our incremental customer lifetime value by
$500K"
| SLIDE :14
16. Aggregation
Smart Records™ provide complete and accurate profiles
| SLIDE :16
Name
Title
Email
Phone
Relationships
Work History
Interests
Address
Biography
Emerging Data
Name
Title
Address
Email
Phone
Smart RecordsTM
Social Media
Name
Title
Work History
Relationships
Interests
Traditional Data
Name
Title
Address
Biography
Most complete profiles | Most accurate information | Unique insights from social media
17. Insights
Smart Agents ™
find the right prospects at the right time
| SLIDE :17
Our Standard Agents
• Leadership Changes
• Mergers & Acquisitions
• Expanding Operations
• Funding Developments
• New Product Launches
….
Your Custom Agents
• CRM / ERP Initiatives
• Travel Expense Programs
• New Retail Locations
• Competitor Deals
• Product Recalls
….
+ =
Selling Opportunities
“Oracle announces new
Regional Director of North
American Sales…”
Find the right sales triggers | Know when to engage | Never miss an opportunity
18. Connections
Smart Connections ™
discover key relationships
| SLIDE :18
+
Previous
Employers
Reference
CustomersCoworkers
SALESVIEW
Existing
Network
Access existing relationships | Discover new professional relationships | Maximize the power of networks
19. Access
Smart Views ™
deliver intelligence at the point of need
| SLIDE :19
CRM Mashup
Browser
Email
Optimized interface for sales productivity | Leading CRM integration | Within Accounts, Leads, Contacts, & Opportunities
21. Social Networks
Emerging Data
Providers
Traditional Data
Providers
Aggregation
Detailed Business Profiles ✔ ✔ ✔
Detailed Contact Profiles ✔ ✔ ✔
Insights
Alerts on Key Business Events ✔ ✔
Customizable Event Monitoring ✔
Connections
Access to Existing Social Connections ✔ ✔
Discovery of New Business Connections ✔
Access
Native CRM Integration ✔ ✔ ✔
Alerts via Email, Web, Mobile ✔
Differentiation
Social Networks
Traditional
Data Providers
SalesView is the only solution designed for sales productivity
Emerging
Data Providers
23. 23
Our Impact
| SLIDE :23
“We are very excited to have chosen SalesView.
Our Sales Executives and their support team are able
to easily stay current with news relevant to their
accounts and identify additional sales opportunities,
without leaving their CRM. InsideView’s excellent
training and support during roll-out has been critical
to our success.”
VP Global Sales National Accounts Sales
Reporting
and CRM Solutions
24. Consulting
Alignment &Techniques for Improving Sales Productivity
| SLIDE :24
Value-Added Services
•Quick Start
•Territory and Account Planning
•Custom List Building
•Dashboards for Sales Productivity
•Transitioning to Sales 2.0
•Coaching
25. On-Boarding
Methodology and Processes For Helping you Realize Value Quickly
| SLIDE :25
InsideView on-boards most customers in just a few days
Define goals, identify
key metrics, and
understand trends:
• CRM usage
• SalesView usage
• Sales velocity and
conversion metrics
PLANNING
Implement SalesView:
•CRM Integration
•Configuration
•Provisioning
•Sales process
alignment
IMPLEMENTATION
Train all stakeholders
using role-based
curriculum:
• Users
• Administrators & Managers
• Executives
Drive adoption &
awareness:
• User adoption campaigns
• Executive sponsor
campaigns
TRAINING, ADOPTION,
& AWARENESS
Measure adoption
and value:
•User surveys
•Regular usage and
metrics reviews
• Recommendations
for improvements
MEASUREMENT &
OPTIMIZATION
26. Education
Multiple Training Options For Your Unique Needs
| SLIDE :26
Blended Curriculum
✔Relevant
✔Tailored
✔Anytime, Anywhere!
99% of SalesView TEAM Customers use our training
Foundations
• SalesView Basics
• SalesView for Managers
• SalesView for Administrators
Advanced
• List Building
• Territory and Account Planning
• Custom Configuration
• SalesView Best Practices
27. Support
| SLIDE :27
• Email
• 48-hour response
times
• Email
• Chat
• 24-hour response
times
• Email
• Chat
• Phone
• 12-hour response times
• Personal Support Rep
• Beta participation
• Customer Advisory Board
(CAB) participation
Silver Gold Platinum
29. CHALLENGE
– Prospecting effectiveness
– Quality of CRM data
IMPACT
– Increased Sales Productivity
– Increased Marketing Campaign Effectiveness
– 12% increase in pipeline over initial 6 month deployment
– 320+% ROI due to additional deals closed – all directly
attributable to prospects discovered through SalesView
Customer Success:
“The breadth and depth of the prospect data, the relevance of the alerts
around crucial selling opportunities, and insights into key executive
connections, coupled with its powerful CRM mash-up, make SalesView a
highly effective sales and marketing productivity enhancer.”
David Fitzgerald, EVP Sales, Marketing and Services
30. CHALLENGE
– Improve sales productivity through acquisition
– Accelerate sales cycles
IMPACT
– Increased sales productivity leading to incremental sales
cycles delivering $500K in incremental LTV / rep / year
– Decreased time to full sales productivity by 50%
– Expanded into new geographies more profitably with
accelerated customer acquisition rates
.
“The SalesView mash-up with Salesforce.com gives me great functionality and
excellent usability – basically everything I need for boosting sales
effectiveness– all in one place. We have realized huge gains in productivity
and the sales team is excited!”
Tina Babbi, Vice President Sales and Service Operations
Customer Success:
31. CHALLENGE
– Accelerate research and lead qualification
IMPACT
– Reduced pre-call preparation time by 1-2 hours per day per rep
– Improved volume-selling through increased call readiness
– Improved high-end selling through connections to C-level
executives
– Increased relevancy of customer interactions
– Increased CRM adoption
“InsideView provides an intelligent solution that enables both high-end selling
through connection analysis, especially with C-level executives, and volume-selling
by reducing preparation time for calls.”
Alex Saleh, Vice President, Global Sales Operations
Customer Success:
32. CHALLENGE
– Sales team productivity, particularly for new hires
– Low adoption of previous sales intelligence tools
IMPACT
– 30% increase in productive reps from ‘08 to ’09
– 2X faster ramp rate for new hires & new territories
– 3X increase in prospect attendance in field events
– 100% sales team adoption
– Renewed & expanded four times (15->200+ seats)
“The insights we gain from SalesView are pivotal in helping us
foster and close important deals.”
Jason Solinger, Director, North America Sales
Customer Success:
33. CHALLENGE
– Inaccurate and incomplete sales data
– Poor territory management
– Complex prospecting process
IMPACT
– 200% year-over-year increase in call volume
– 240% year-over-year increase in transactions
– Nearly 1000% year-over-year increase in actual number of
customers contacted
“SalesView’s ability to sharply increase the data quality being used by the
Innotas sales team has led to higher productivity and accelerated sales
cycles. Simply put, better data means warmer sales calls – and that’s
huge.”
Kevin Kern, VP of Worldwide Sales
Customer Success:
34. CHALLENGE
– Prospect database was obsolete and inaccurate
– Needed executive level contacts in target companies
IMPACT
– 30% more contacts in contact database
– Increased marketing campaign effectiveness
– More accurate account data and relevant prospect interactions
– 100% sales team adoption
“Our trial with InsideView demonstrated significant value over Hoover’s
based on head-to-head tests in several active campaigns. SalesView’s tight
integration with our CRM was another key factor in our decision-making. We
adopted SalesView even though we still had six months left on the Hoover’s
contract.”
Glenn Haertel, Executive Vice President
Customer Success:
35. CHALLENGE
– Aggressive revenue goals
– Too few qualified, meaningful leads
IMPACT
– 5-10 leads per day per rep via Smart Agents
– 50% lead conversion to real opportunities
– $200K revenue growth in first 60 days using SalesView
.
“SalesView has helped us zero in on prospects that ultimately materialize
into actual opportunities. We have experienced 100 percent adoption by our
sales team in a short period of time and envision SalesView becoming a core
part of our day-to-day sales efforts.”
James Zagelmeyer, Executive Vice President
Customer Success:
Editor's Notes
I’d like to discuss InsideView can help you increase your sales productivity.
There is a fundamental shift that is taking place – social media is changing customer buying behavior. And this has big implications for how sales organizations can sell to such customers. And we think that SalesView, our flagship product, can help sales organizations be more effective and productive, and take advantage of this fundamental shift.
Our flagship product, SalesView is the only sales productivity solution in the market. Market-leading companies – including Adobe, SuccessFactors, and United Healthcare – are using SalesView to dramatically transform their sales organizations and get measurable results in improved sales velocity and higher win rates.
There’s a fundamental shift taking place amongst today’s customers. One that we call Customer 2.0.
Today’s customers are very savvy – they mainly rely on social media and their networks – to learn about how to solve their specific business challenges and to research solutions
They no longer listen to vendors and analysts. They listen to peers who review products they are looking to buy
Today’s customers are not very responsive to traditional marketing and sales campaigns – email blasts, cold-calls, etc
They want sales & marketing organizations to be much more relevant to their needs & challenges, and also know when to reach them.
Unlike before – when customers needed to also be educated as part of the buying cycle, Customer 2.0 is likely to have already researched solutions by the time they become “leads”.
Sales organizations need to align with Customer 2.0’s expectations, in order to engage with them
They need to make sure that they know how to reach their prospects, when to reach them, and how to be relevant to their specific business needs and challenges
For sales organizations, transforming their processes so that they can better reach Customer 2.0 can be a daunting challenge.
Many sales organizations use a variety of traditional media, CRM, and social media tools. And some don’t even have either CRM apps or use social media tools.
They might use LinkedIn to check contacts, use Hoovers to check company information, and then manually enter the data into their CRM. When researching an account, they might do a Google search or before a customer meeting, do a Twitter search to see if there are any conversations about the prospect Company.
While these approaches are a step in the right direction, they are very manual, fragmented and disconnected, and are neither productive nor very effective in finding relevant business challenges of their prospects and urgent initiatives that their specific contacts are working on. Plus, it is very hard for every rep to do this for every customer interaction in a easy and efficient manner
At InsideView, we believe that leading sales organizations are adopting a new approach, Social Selling, to reach customer 2.0 – while at the same time being effective and productive.
Social Selling consists of the following components – Listen, Connect, and Engage
Listening to your prospects and customers, so that you can understand their unique needs and business challenges
Connecting with them through networks that are common between you and your prospects
Engaging with them in a relevant conversation about what value you can provide to address their unique needs and challenges
Sales organizations need to be able to Listen to their prospects and customers, so that they can understand their unique needs and business challenges.
They need to be able to listen to what prospects are saying, what the prospect’s customers are saying to each other. The end goal is to really be able to zero in on key business trigger events that could lead to a selling opportunity – such as leadership changes, expanding operations, new compliance requirements, or competitor events
Understanding prospects and customers requires that sales organizations monitor not only social media (Facebook, LinkedIn, Twitter, etc) but also traditional media – consisting of company/contact directories, news sources, trade journals, press releases, SEC filings etc.
Insideview makes the job of listening to customer-to-customer conversations (in social media) and traditional media sources very simple, easy, and automated. We monitor and aggregate information from 20,000+ traditional and social media sources, generate relevant and intelligent insights on business events, and make these insights easily accessible – via the web, mobile, and/or CRM.
After listening to identify the right sales opportunities at the right time, you need to connect with the right person within the sales organization
While sales reps can reach a few contacts through their personal networks, they can increase their reach exponentially by relying on networks of their previous employers, co-workers and reference customers
InsideView allows you to leverage your existing relationships, helps you discover new professional connections, and maximizes the potential of your network for connecting with your customers & prospects
Listening to your customers and prospects to learn about their key business challenges and needs and connecting with the right person, allows you to engage the prospects (and customers) in relevant conversations at the right time.
Instead of the traditional cold-calling techniques that waste valuable time for both sales reps and prospects, you can now have a meaningful conversation with prospects that are ready to engage and buy.
Here’s an example scenario: <Use your own examples that are most relevant to your prospects>
At InsideView, we take pride in using Social Selling techniques for our own sales and marketing efforts and are our own best customer
One of our reps got a SalesView alert on Xactly’s acquisition of Centive, and quickly learned that Cory at Xactly was the right person to speak to; The rep was also able to learn that his boss and Cory had been colleagues at Salesforce.com.
Using both of these critical pieces of information, the rep reached out to Cory at Xactly and had a relevant conversation that led to a very fast sales deal
SalesView is the only sales intelligence and productivity solution in the market, that is built from the ground-up for selling to Customer 2.0
We help you listen to your prospects and customers by aggregating and analyzing information from social media (Facebook, LinkedIn, Twitter, Blogs, and a number of others) and traditional media (news, company & contact data, trade journals, etc), and providing the most relevant insights in a very easy-to-use format right where you need it.
We also help you connect with the right people within your prospect and customer organizations by leveraging your existing as well as hidden professional networks such as reference customers, co-workers, and former employers.
At InsideView, our customers’ success is our mantra, throughout our organization.
We ensure your success with SalesView through our comprehensive portfolio of services:
Value-added consulting services to help you transform your sales organization into a best-in-class organization that is focused on improving sales velocity and productivity, and to get you up and running quickly with SalesView
Blended and tailored education services to meet your unique training needs
Flexible support services to keep you up and running with SalesView
We deliver value to our customers using the well-honed expertise of our expert teams and well-defined roll-out processes. We strive to deliver results – your sales productivity and effectiveness are what matter most to us.
SalesView can help you get significant improvements in productivity across your revenue cycle – you might call it the Campaign-Renewal cycle.
Whether you’re looking to get more results from your marketing, inside sales, or field sales efforts, SalesView can help:
For lead generation, SalesView can help you get a much higher quality of leads than traditional marketing data providers
Many InsideView customers shave off a 1-2 hours/rep/day that their sales reps need to spend in researching prospects and at the same time are realizing higher lead conversion rates
For field sales organizations, using SalesView can help speed up the sales cycles and increase win rates, because the reps can create a value proposition that meets their prospect’s unique business challenges and urgent initiatives
SalesView can also help field sales organizations increase account revenue and renewal rates by enabling them to increase their wallet share within their accounts and drive higher renewal rates
For sales management, SalesView can improve sales productivity across the sales organization - for new reps as well as experienced reps. Many InsideView customers report much higher rates of CRM adoption soon after deploying SalesView, because reps find the intelligence provided by SalesView indispensable
The benefits you’ll hear cited by our individual customers are corroborated by a recent Aberdeen Group study on the impact of various sales intelligence solutions. The study, which surveyed over 400 companies, found that InsideView customers are achieving 32% better performance than non-customers in current lead conversion rates and quota attainment. And despite the 2008 and 2009 recession, InsideView customers have actually posted year-over-year gains in quota attainment, revenue, win rates, and lead conversion rates!
Some logos to remove
BlueWolf
Polycom
Borland
-John Hancock
-Authentium
-Jooster
-Verticalnet
-HarrisInteractive
-Visage Mobile
-SciQuest
-Rearden – LISTED TWICE
COMPANIES TO ADD:
Broadvision
Concur
Joyent
MKS
Aggregation is the first step required in listening and understanding your prospect
InsideView brings together the best information from traditional data providers, emerging Web 2.0 sources, and social media
We then apply technology to compare similar company and contact profiles from many different data sources, identify likely matches, reconcile any conflicting data points, and then generate the most complete and accurate record possible -- what we call a Smart Record.
For example, a single Smart Record might represent the compilation of
a title and biography from Thomson Reuters
a board memberhsip from Capital IQ
an email address and direct phone # from Jigsaw or NetProspex
work history from news, press releases or social media
professional intererests and other insights from Twitter, Facebook, or LinkedIn
Our approach gives you the most complete and accurate profiles possible, along with unique insights from social media you won’t find anywhere else
The next step to effectively listening and understanding prospects is finding relevant insights and events that your sales team can act on
Our Smart Agent technology automatically monitors and alerts your sales reps about key selling opportunities and threats in their accounts
Your team can leverage an existing library of Standard Agents like leadership changes, new product launches, M&A activity, etc.
And you can quickly create your very own Custom Agents to identify whatever unique business events represent an opportunity for your company
Our intelligence helps you find the right trigger events so you know when to engage and never worry about missing an opportunity
After listening to identify the right sales opportunities at the right time, you need to connect with the right person to get engagement
InsideView allows you to leverage both your existing and untapped professional connections
Our integrations with LinkedIn and Facebook allow you to quickly tap into your existing network of personal connections
And our Smart Connection technology discovers new professional connections you didn’t know existed via your customers, your colleagues, and your work history
Our application is designed to help you leverage your existing relationships, discover new professional connections, and maximize the potential of your network to get engaged with customers & prospects
Relevant insights and connections are only actionable if they’re delivered in the right context and workflow
InsideView has always focused on sales productivity rather than data. Our applications…
Are designed to streamline the most common and research intensive sales tasks
Deliver relevant and actionable insights where your sales team can act on it – directly in your CRM
Our native CRM mash-up integration delivers intelligence into every Lead, Account, Contact, and Opportunity
And for road warriors we deliver all of these insights via the browser and email as well
The end result is a more productive sales force that is able to engage in relevant conversations with customers & prospects
InsideView has always focused on just one thing: increasing sales productivity
We aggregate the best data sources to provide you the most accurate business, contact, and social media profiles
We monitor and alert you of key business events so you can identify the right selling opportunities at the right time
We leverage existing social relationships and identify entirely new business relationships to maximize the reach of your network
We integrate all of this intelligence into your existing workflow, making it accessible within your CRM, email, browser, etc.
Just look at what UHC has to say!
With ‘Quick Start’ get a fast start from the moment you launch with all of your Territories, Watchlists, Agents, Connections, etc. already configured.
Territory and Account Planning is a living and evolving process. In this course we enable your team to create and manage to meaningful and relevant account plans that guide the activities and opportunities within an account.
With Custom List Building get relevant, targeted company and key people leads to pump up the volume and fill your funnel.
With tailored dashboards. We can help you measure the shape and velocity of your sales funnel. Track key metrics and make corrections while there is still time to correct.
Transition from 1.0 to 2.0 - Learn how to increase the quantity and quality leads through today’s technology. Leverage social networks and gain unsurpassed insight into your prospects. The most important call in your sales cycle is your first call. Establish a well-defined ‘consultative in approach’ process, integrated tools and execution.
We can help you Coach - Win more sales opportunities by aligning your selling methodology to your customers buying cycle. Learn new techniques for relationship, opportunity, value, proof, and proposal, and how to move forward those ‘stuck’ deals. Change the game in terms of improving the efficiency and effectiveness of your sales organization
InsideView has established a truly customer-focused culture throughout the organization and not just in the customer-facing departments. Everyone here is empowered to act in the pursuit of total customer satisfaction. Our Customer Success Managers (CSM’s) with years of industry knowledge and business solutions experience bring high returns on your investment by understanding your needs and applying our value.
Most of our customers are not your average company. They utilize technologies such as SalesView and the expertise of our Customer Success Managers to improve their business and sales process. Naturally, the results have been healthy for their business. You can count on us through every step from deployment to your eventual success and return on investment.
Our SAAS delivery model is low risk and has a quick-time-to-market. Since we’re in the cloud, there are no large on premise infrastructure hassles! Our Customer Success Managers work with you through your governance and procurement processes to ensure a smooth implementation and ease of adoption. We help you analyze your current sales process and optimize the velocity of your sales funnel and conversion rates.
An implementation can take a day or weeks, depending upon your needs. We have standard training readily available, or we can customize your awareness and adoption program. We stay engaged to sustain your momentum.
Learn how to leverage key insights, events, connections, business information and contacts from the very first session. Sales View Managers Learn the best ways to leverage the newest Sales 2.0 technologies and how to use SalesView in coaching to raise the performance of your sales team. Administrators learn the best ways to configure SalesView to increase adoption and lead generation conversions - both increasing your sales revenues and ROI from SalesView.
Choose to attend an Instructor-Led public session with other sales professionals, a private online or onsite session for only your organization, or work with our experts to customize the deployment of SalesView to your organization with branded and tailored content specific to your sales process.
Compliment our Instructor-Led training sessions with self-paced, ‘How Do I’ e-learning Vignettes targeted to individual needs
Any size, from individualized coaching sessions to Webinars for larger enterprise rollout. Whether you are training 10, 100, or 1000, we’ll work with you to determine an approach that will ft your timeline and your budget.
Your company is unique, that is why we offer 3 programs.
Our support goes beyond transactions and our team regularly receives commendations and is regarded as a key differentiator in customer satisfaction. Our specialists are accustomed to serving individuals, corporate and enterprise environments. You’ll be aligned with the proper resource for your issue on a case by case basis.
Our experienced and highly skilled support representatives use diagnostic troubleshooting techniques, and remote desktop sharing technologies to rapidly solve any issues that may arise. They are competent in each CRM that SalesView integrates with.
For your business to thrive, your sales organization must be agile. We provide you with coordinated account management, solutions-planning assistance, proactive advice and direct intervention on your behalf when issues arise.
Participating in the IV CAB offers several benefits, including increased recognition for your work, added visibility for your company, peer-to-peer networking, and the ability to develop stronger relationships with InsideView and provide input on future product releases. For InsideView, CAB members support important marketing and sales activities by providing firsthand accounts of customer experiences with InsideView solutions.
Business Challenge:
Increase Sales Productivity
More effective sales prospecting
Increase Marketing Campaign effectiveness
More leads & email addresses
Improve demographic data
Improve the quality of the data in SFDC
Named Account Management
Need for hierarchy information
Access to Named Account information
Demographics for territory account assignments
The current application…
Database was not as robust – heavy on account information
List sources not as extensive
Limited executive level contact information in target companies (no email addresses)
No Integration with CRM (SFDC)
Too much manual effort to obtain information
Why InsideView:
Increase Sales Productivity
Easy to use, integrated to SFDC, single interface
Access to high level contacts & Account hierarchies
People, Key Info, Watchlists, Buzz, Competition, News
Increase Marketing Campaign effectiveness
Provided a more robust database of leads (quantity & quality)
Provided better demographic data
Easy import & de-dupe process to SFDC
Improve the quality of the data in SFDC
Salespeople could import contacts easily with de-duping (1 at a time)
Marketing could easily import leads )bulk imports)
Single SFDC user interface allowed both Sales & Marketing to do more updates
Named Account Management
InsideView provided the Account hierarchies
InsideView provided Access to Named Account information
InsideView provided Demographics for territory account assignments
Challenge:
CEO/CFO target – need relevant conversation starter, events drive conversation
30% of business from referrals
Growing from 90 reps to 135 reps due to acquisition – need to increase new rep ramp up time
Need to drive sales productivity by 15% - with expected LTV revenue of 500K per rep
Why InsideView:
Relevant interaction increases sales velocity
Intelligent prospecting
Targeted prospecting
Provide value in context as part of the existing sales process
New Geo Expansion anecdote:
600 targets in Atlanta
15 closed accounts 3 months later (much faster than earlier geo expansion efforts)
Resulting in LTV of over $2M
Challenge:
Reliance on prospect data from multiple commercial sales database subscriptions, with inaccurate, aging, or conflicting information
Excessive account research time taking away from rep productivity
Difficulty connecting with senior executives in target companies
Inaccurate and incomplete data in CRM
SuccessFactors had been using InsideView as a pilot since 2006, and expanded the deployment in 2007 since the solution was ideal for their top-down selling focus. After careful evaluation of several other solutions, SuccessFactors aligned all 170 sales staff members around InsideView in 2008.
Why InsideView:
Even when SuccessFactors transitioned from their old CRM system into Salesforce.com, there was no disruption to the sales intelligence available to the sales reps
InsideView’s Smart Connections find new connections into sales prospects by surfacing how targeted individuals are connected to “friendlies” inside SuccessFactors’ customer network through colleagues, common board of directors, previous employers, or reference customers.
InsideView’s Smart Agents arm sales reps with reasons to reach out to prospects and engage them in conversation by delivering timely and relevant intelligence on key events and business activities, such leadership changes and expanding operations.
InsideView’s native CRM mash-up delivers intelligence about each target account exactly where the sales reps need it – within their Salesforce.com lead or account window – making the reps far more productive.
SalesView’s native integration with Salesforce.com improves CRM usage, while the synchronization feature increases the quality of the CRM data with single-click update of Salesforce.com data.
Challenge:
Overall team productivity, particularly for new hires, and historically low adoption/utilization of sales intelligence tools by the sales team.
Why InsideView:
Using SalesView they were able to improve prospecting and account development activities across the sales team, particularly for new hires and reps inheriting a new territory. With SalesView they were able to get up to speed and engage with their named accounts much more quickly and efficiently. And leveraging Smart Agents & Connections, they could determine which companies to engage and when based on key business events, relationships to existing customers, company executives, etc. This led to a 30% increase in productive, quota attaining sales reps across the team in just one year. A big part of the lift came from new hires and existing reps working new territories.
The relevant insights provided by SalesView specific to each reps territory, along with the native CRM integration that delivers this information within each account/lead/contact/etc, led to 100% adoption of SalesView across the sales team. In fact Ariba expanded their use of SalesView several times, growing from a regional proof of concept to a global roll-out and standardization across sales & marketing.
Ariba also uses InsideView for targeted prospecting for their field marketing activities and were able to move the customer to prospect ration in their field marketing event from 90/10 to 60/40, while maintaining the quality and quantity of the attendees.
Challenge:
Inaccurate and incomplete data in Salesforce.com
Reliance on lists generated from multiple sources with often conflicting information, including Salesforce.com, Jigsaw and Hoover’s
Insufficient prospecting activity - both horizontally and vertically
No “single source of truth” for account opportunity or territory management
Why InsideView:
After evaluating Hoover’s, OneSource and Jigsaw, Innotas selected SalesView for the following reasons, all critical to the company’s effective reach into the SMB business market, their sweet spot.
SalesView has a native integration with Salesforce.com. The CRM mash-up delivers intelligence about each target account exactly where the sales reps need it
SalesView presents multiple threads into an opportunity – and the intelligence is more fresh and complete since it is aggregated from multiple sources.
SalesView includes not just static business data like some other providers but also timely business news and alerts on prospect companies.
SalesView scans a wide breadth of data sources across the social Web – not just business data. Access to social intelligence increases the rep’s chances of reaching prospects, either via actual introductions or the initiation of “warmer” calls.
SalesView’s native integration with Salesforce.com improves CRM usage and quality of CRM data.
Challenge:
Brought in to revamp sales and marketing efforts in Sept ‘08
MS Dynamics CRM and Hoover’s were already in place, however:
Prospect database was obsolete and inaccurate
Retail and QSR contacts (the target market!) were practically impossible to get through Hoover’s
Needed executive level contacts in target companies – especially marketing titles
Sales team didn’t use CRM solution regularly
Why InsideView
SalesView trial demonstrated significant value over Hoover’s
Depth of contacts was far superior to Hoover’s based on head-to-head tests in few active campaigns
Alerts brought relevant news about target accounts directly to the sales team
Adopted SalesView even though 6 months left on the Hoover’s contract
More accurate data = Targeted prospecting = better leads
Customized marketing campaigns directed only at select titles at companies meeting relevant trigger event criteria
Relevant interaction with prospects = Proactive sales people = Accelerated sales cycles
Intelligence to call the right people at the right time
Timely and relevant insights to make entry into new accounts or revisit existing accounts
Business or social connections to turn a cold call “warm”
Accessed within our CRM platform = CRM system more valuable to reps
Another one of our customers, Advantage, I’ve mentioned them before, they wanted to build pipeline.
Challenge:
Improve the quality and amount of sales leads
Easily create customizable agents to alert sales on potential sales leads
Smoothly integrate regional searches with smart agents
Decrease time spent researching sales leads
Aggregate sources of candidate intelligence and route them to the appropriate recruitment channels quickly and efficiently
Why InsideView:
Application is highly intuitive
Customization of smart agents is easy to use and manipulate
SalesView scans a wide breadth of data sources across the social Web delivering fresh and complete intelligence
By using our Smart Agents to find targeted, high-quality leads they are now seeing a 50% lead to opportunity conversion rate, which is 4 to 5X any previous lead source. And in the first 60 days alone they were able to close $200k of net new revenue. So for them, it’s not only about efficiency, it’s also about growing the pipeline.
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Today’s customers are not very responsive to traditional marketing and sales campaigns – email blasts, cold-calls, etc
They want sales & marketing organizations to be much more relevant to their needs & challenges, and also know when to reach them.
Unlike before – when customers needed to also be educated as part of the buying cycle, Customer 2.0 is likely to have already researched solutions by the time they become “leads”.
But most customers still might not know exactly what they need and how much value they can get, in terms of specific solutions.
In order to be effective and productive, sales organizations can no longer use traditional selling approaches – contact lists and cold-calls – to reach Customer 2.0
They need to make sure that they know how to reach their prospects, when to reach them, and how to be relevant to their specific business needs and challenges
For sales organizations, transforming their processes so that they can better reach Customer 2.0 can be a daunting challenge.