The document describes an Easy Way Leads campaign strategy for generating qualified franchise leads in an efficient and economical manner. The strategy involves determining the demographic and financial characteristics of ideal franchise candidates, identifying target geographic territories, conducting automated email campaigns to prequalified contacts in those territories, and having interested contacts request information so the franchisor contacts them. Customized platforms, targeted lead generation campaigns, and qualified consumer and business data lists are used to drive prospects to customized landing pages where they can request more information. Leads are then sent to the franchisor's development team or lead tracking system.