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Best Practices for your Holiday Marketing Campaign!
- 4. DA Holiday Marketing Strategy Email Programmatic Paid Media Social Media Creative
- 7. CRM Reactivation Generate Repeat Purchases + Increase Customer Loyalty
- 12. Holiday Strategy Matrix Audience Reach Competitor Conquesting Dynamic Site Retargeting CRM Activation Desktop Display and/or Video • Intent-based targeting with top programmatic capabilities • Behavioral and page category, keyword contextual, search retargeting, demographic, psychographic, spending behavior • Machine learning combined with analyst optimization • Target placements where competitors are mentioned (articles, reviews, blogs, forums, etc.) • Users that have made purchases with your competitors in the past • People that are searching competitor brands • Target users that visited your website but did not purchase. Bid strategy based on recency of visit, time on site, pages viewed, and progression through conversion path. • CRM data ingestion and transformation to targetable digital signatures • Segmentation for messaging • Programmatic optimization to identify most receptive segments Social • Targeting strategy includes use interests, affinities, behaviors, and demographics • Audience extension based on responders • Multi-variate creative testing • Competitor followers • Affinity for competitor brands • Installed app category targeting • Retarget site visitors on Facebook, Instagram, and Twitter • Target dormant customers on Facebook and Instagram with custom offers for re-engagement Mobile • Behavioral and contextual intent signals • App category targeting • Audience demographics • App to app retargeting focused on inactive users that have installed mobile app • Data segmentation and bid strategy development • Creative segmentation and message sequencing Email • Publication and category targeting • Email context and subject targeting (keywords appearing in the body of the email) • “From” domain targeting • Target users that are receiving emails from your competitors • Upload hashed email CRM file to target segmented users across third party newsletters Native
- 13. Thank you for your time www.directagents.com sales@directagents.com 212-925-6558 Connect With Us!
- 14. Appendix
- 15. WHO • Tommy Bahama WORK • Direct Agents created a custom landing page with form fields for name and email. As an incentive for signing up, the landing page offered $50 off a $100 purchase. After users interface with the initial sign-up page, they were taken to a “thank you” page which encouraged the customer to use their exclusive limited time discount code to redeem either in-store or online.
- 16. WHO • Grand Canyon University WORK • Direct Agents built a custom mobile- responsive email for qualified candidates interested in attending Grand Canyon University. Viewers who clicked through the email were taken to an informative landing page which captured leads for GCU.
- 17. WHO • Scholastic WORK • Direct Agents designed and implemented a mobile-responsive landing page for the Scholastic Classroom Library leveled reading program using optimized SEO content and a unique layout & interface that was in line with current branding guidelines and integrated with an existing website.
- 18. WHO • Covenant House WORK • Direct Agents developed and produced hundreds of static banner ads served up by a multivariate testing platform to weed out the least effective options, resulting in a highly efficient and optimized advertisement.