The document describes Easy Way Leads' campaign strategy for generating qualified franchise candidate leads efficiently and economically. It involves determining the demographic and geographic profiles of ideal candidates, conducting automated email campaigns targeting those profiles in open territories, and having interested contacts request contact from the franchise company directly through a customized landing page. The service sets up individual platforms for each client to target specific open territories and qualify leads using various filters on consumer and business data. Automated emails are scheduled to drive prospects to customized landing pages where they can request information, with all click-throughs tracked for future outreach even if they do not immediately request contact. Qualified leads are then sent directly to the client's development team or integrated into their lead tracking system.

1. The most efficient and economical
way to generate qualified
geographic and demographic
franchise candidate leads.

2. Easy Way Leads Campaign Strategy
• Determine the demographic and
financial characteristics of what
makes a great franchise candidate.
• Determine the geographic territories
where new franchisees are needed.
• Conduct automated inexpensive
email campaigns only to qualified
candidates in open territories.
• Have qualified contacts ask for YOU
to contact THEM.
• Prospects are only considering your
opportunity.

3. A customized Easy Way Leads platform is set up for each client

4. Target the Lead Generation Campaigns for specific open territories

5. Consumer Data Selections
Prequalify
consumer
contacts that
are put into
campaigns
with over 300
demographic,
financial and
lifestyle
filters.

6. Business Data Selections
Prequalify
business
contacts by SIC
codes, type of
industry, size of
the company
they work for
and their title.

7. Lists flow directly into the Easy Way Leads
List Manager
Available to
be placed
into
Automated
Lead
Generation
Campaigns

8. Automated Lead Generation Campaigns
send out emails on a predetermined
schedule

9. Campaign emails are highly targeted and drive
prospects to a landing page where the candidate asks
YOU to contact THEM

10. Landing
pages are
customized
with
information
about your
franchise
concept.

11. Every Click Through to the landing page is tracked even if
they do not request information for future nurturing
campaigns

12. Leads are immediately sent to your development team
or integrated into your corporate lead tracking system

13. What does
Lead
Generation
really cost
your
company?