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Building Better Experiences With Content Personalization

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The days of painting your content with broad brush strokes over over. With a fractured market and even more people and brands rushing in to become publishers every day, personalizing your content will give you an edge over your competition.

Developing a 1:1 communication strategy with your customers, users, audience, etc... will not only improve their experience and build loyalty, but it will differentiate your content among the sea of mediocrity.

Published in: Marketing
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Building Better Experiences With Content Personalization

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  37. 37. 1. How Personalization Works by Hubspot – Link 2. The History of "Personalization" and Teaching Machines by Audrey Watters – Link 3. Advance To Next-Generation Personalization by Anjali Yakkundi & Ron Rogowski – Link 4. Approaching Content Strategy for Personalized Websites by Colin Eagan – Link 5. What Is Intelligent Content? by Ann Rockley – Link 6. Online Personalization Can Create Compelling Customer Experiences by KISS Metrics – Link 7. How Personalizing Websites With Dynamic Content Increases Engagement by Judge Graham – Link 8. Use Personalized Content & Behavioral Targeting For Improved Conversions by Ott Niggulis – Link 9. The Marketer's Guide to Getting Started With Content Personalization by Chad Pollitt – Link 10. The Content Personalization Myth by Jake Dimare – Link 11. 23 Shocking Content Personalization Stats by Jeff Zelaya – Link 12. Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation by Robert Rose – Link 13. Six Definitions of Smart Content by Seth Grimes – Link 14. SEO in the Personalization Age by Gianluca Fiorelli – Link 15. 5 Ws of Adaptive Content by Noz Urbina – Link 16. Personalization and the New Product Canvas by Intercom – Link
  38. 38. Steve Floyd Founder & CEO of AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.

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