2. Pictured (Left) is my draft poster and pictured (Right) is a professional poster. The
draft poster which I created has followed similar conventions to the professional
poster. I have written the film name In bold san-serif to increase awareness and
make the ancillary product more eye-catching. Similar to this is Insidious poster
who have also written their film title in bold writing to draw attention to the poster.
The layout in both of the products are different in my poster I have put the
blocking bill at the bottom and the film title in the middle and the image in the
middle but Insidious have placed the blocking bill at the top, the film title at the
side and the image on the other side which shows they have changed their layout
to draw more attention the image. The Insidious poster have used characters in
their imagery and I have used a picture of a note in my draft. I need to make sure I
use characters in the poster in order to appeal to my audience and make sure that
I am conventional to the horror genre.
Strengths of my draft:
• Good use of fonts and colours
• Clear/conventional layout
• Good use of the blocking bill
Weakness of my draft:
• The image needs to be more interesting and eye-catching
• The layout could be different to drawn more attention to the image
• I could use a slogan on the magazine to make the poster look more appealing.
3. Pictured left is my draft magazine and pictured right is Scream’s they are one
of the leading horror magazine producers in the genre. My draft has used
similar conventions to theirs these are a bold mast head, bold cover story,
cover lines across the top and bottom, various headlines across the page and a
bold image in the centre. Although the conventions are similar there is a lot of
differences. Their magazine looks a lot more cluttered which is very
conventional so for future improvements I need to make sure mine looks
cluttered in order to make the magazine appealing to my audience. They have
also used more headlines than I have which shows this is another thing I need
to consider when devising my magazine. They have also used more smaller
image around the magazine to make it look more appealing which is another
convention which will help make my magazine look more appealing to my
target audience. Scream also have a larger masthead than mine which attracts
brand awareness due to it’s larger size. I need to do this to attract more
people to my magazine.
Strengths of my draft:
• Good use of conventions
• Good use of fonts and colours
• Good use of imagery
• Strong layout
Weakness of my draft:
• More images needed
• Bolder cover story and masthead
• Wider variety of colours
• More cluttering on the cover.
4. For my trailer I have had to do various planning strategies in order to identify how we were going
to make it. A similar trailer to the trailer I am making is Insidious this is because it involves a
family moving into a new house then as the trailer goes on the action takes place. Insidious has
various techniques which I need to use in order to make my trailer look professional and high
quality. They use a lot of fast-pace editing to unveil the action in a tense manner which is what I
need to do to build up the tension and entice people to watch the trailer. They have similar
characters to my trailer they use 2 adults and a small child as the main characters which is what I
have used which shows this is conventional in horror films. They have also used similar shot
types which I am going to use in my trailer for example they have used an establishing shot to
show the new house which is what I am going to do and they have used over the shoulder shots
when the spirit is behind the character which is another shot I am going to use and they have
used high angles when the characters look to go upstairs which isn’t what I am going to use but
could be used to make it more appealing. Another technique they have used is creative mise-en
scene their characters look very conventional for a family which is what I need to consider in my
trailer. The demon pictured below also looks very scary and frightening due to make-up which is
something else I need to consider when making the little girl in my trailer possessed to make it
look more appealing and horrific for the viewer.
