2. My Client: The Northern Echo
I have been commissioned by you to produce a new magazine or newspaper
product. my product could be in any style or genre (lifestyle mag, music mag and so
on) but it must be self financed through sales or advertising. I must also produce my
magazine for a specified audience segment within the 16 to 25 age group.
To meet the Northern
Echo‟s needs I have...
• Created a commercially viable magazine that does not add extra
financial strain to the company.
• Identified a gap in the market where this magazine can be successful.
• Undertaken in-depth audience research to ensure this magazine is
appealing to my chosen demographic within the 16 – 25 age range.
• And I am aware of my proximity to my audience meaning my stories will
reflect this.
3. My Audience: Indie Students
Sex - Both Genders
Age - 16-21
Status - At college or university
Location – County Durham and Teesside
Style - „Leading Alternatives‟
4. My Genre: Local Student Magazine
Local events!
Local cafe and bar reviews!
Local Music Scene!
...All combined with student matters!
5. My Genre research: Continued
Masthead Skyline
Sell lines
Main sell
line
Puffs
Necessary
Base line info
7. My Idea: Contents
Content:
• Student matters – “Plan of Attack”
“Background Noise”
• Local events – “The Diary”
• Local reviews – “Top Ten Cafés”
“Lets get messy”
• Music – “ The Silence make a noise abroad”
“ Festival Survival guide”
8. My Ideas: experimentation
• The “Interesting” and ”edgy” fonts.
• The large picture
• The Question and Answer format
• The insert quotes
