2. PURPOSE
• entertains and informs.
• Goal - give artists with
controversial music a chance
to explain their lyrics.
• concept of ‘Explaining Lyrics’
not in print media = USP
• front cover and a double page
spread for my client.
3. GENRE- INDIE POP
Why Indie Pop?
• Dark themes explored in
music
• gaining popularity in North
London.
• artists outlet to explain
their music, gain more
popularity
• genre based magazine,
focused on indie pop for
the first issue.
4. COMPETITION
• YouTube- Genius
• How to combat Genius's popularity? –A more serious outlet, and
exclusive content.
• no print form = USP
• No indie pop magazines
• £.3.70 for Q
• £7.54 for Billboard.
5. TARGET AUDIENCE
• music’s demographic =
students with higher
education.
• Primary= 18-23 year old,
female university students
within North London.
• C2, C1, B social grade
• Secondary= 14-17
secondary audience, of
boys and girls in
secondary school
education in North
London.
• Tertiary Audience = 23+
men and women who
want to use the app over a
6. FONTS AND NAME:
• Inspired by album covers.
• line weights
• Simplistic body copy
• Bonanza because:
• Popular magazines use one
word names (Q, Vogue, Milk,
Time)
• synonymous for Treasure
Trove
• Bonanza doesn't’t fit indie
pop?
• This magazine changes
7. DISTRIBUTION AND MARKETING
• Costs= £3.50
• Sold in corner shops, news agencies and
supermarkets by schools and university
• App linked to the magazine
• Has a QR code scanner- USP
• Videos of the interviews
• Strong social media presence.
• Spotify links with QR codes
• Twitter hash tags to advertise
• Adverts on Spotify for
non-premium users.
9. FORM
• Normally 60-100 pages
• 60 pages because of my TA
• Might add more pages as the
magazine grows.
• It would be printed in A3 and
folded into an A4 magazine
• Silk coated paper
• My online format will be an
app
