2. Target audience
•Males and females
Females 15-30
Males 15-30
•Adults earn more
compared to younger target audience so therefore
my disposable income varies.
•Target audience will have expensive taste in clothes & technology
•Therefore need to be in a household that earn a lot of
£50,000+

3. Psychographics
Likes their money
Target audience is very materialistic
Wants to get noticed
Likes expensive items
aspirer- they feel the need to be noticed in life because of the
materialistic items that they own