starbuck ceo detail

1. HOWARD MARK SCHULTZ
- CHAIRMAN AND CEO STARBUCKS
Presented by,
Shruthi.R.Nair
MBA 1ST Year
JIET

2. PERSONAL DETAILS
 Born in Brooklyn, New York on July 19, 1953.
 Graduated taken 1971 & gained an athletic scholarship to
Northern Michigan University.
 Received his bachelor’s degree in business and marketing in
1975.
 After college, he was a salesman for Xerox.
 After noticing a store that kept buying an unusual no: of
coffee makers then he go to that store named STARBUCK.
 After a year of trying to join the starbucks company, they were
convinced and hired Schultz.
 Now he is the chairman and CEO of starbucks and a former
owner of the Seattle Super Sonics.

3. STARBUCKS
 Starbucks corporation, generally known as Starbucks coffee.
 Is an American global coffee company and coffeehouse chain
based in Seattle, Washington.
 Company started in 1971 in Seattle, Washington.
 Jerry Baldwin- English Teacher, Gordar Bowker- Writer, Zev
Siegh- History Teacher are firstly opened Starbuck.
 1982- Howard Schultz joins Starbucks as Director of Retail
Operations and Marketing.
 1987- Glornale acquires Starbucks assets and changes name to
Starbucks Corporation. Opens in Chicago and Canada Total
stores: 17.
 1996- Opens first store outside of North America in Japan and
Singapore. Total stores: 1015.

4. • 1998- Acquires Tazo, a tea company based in Oregon. Launches
Starbuck.com . Total stores: 1886.
• 2000- Schultz transitions from Starbuck.
• 2008- Schultz returns as CEO. Focus on customer experience and
Innovation. Total stores: 16,680.
• 2012- Starbucks has > 17,6000 stores and is valued at $ 35.6
billion.
• November 2014- Starbuck is presented in 68 countries &
territories.

5. PRODUCT DIFFERENTIATION
 Products: Coffee, beans, pastries, equipment, mugs,
containers, accessories, music CDs, beverages.
 Retention of coffee aroma.
 City specific mugs and shirts.
 Season special coffees, rare exotic coffees, handcrafted
beverages etc...
 Custom drinks and customer attention.
INERNATIONAL COMPETITORS
DUNKIN DONUTS, MC DONALDS, SECOND CUP, NEW
WORLD COFFEE, CARIBON COFFEE.

6. NEW PRODUCTS AND PLACES
 Music CDs.
 The Starbucks card.
 The Duetto Visa card.
 Wifi Internet.
 Airports, Universities, Airlines, equipment in hotel
rooms, business offices.
 Mail order sales.
 Amazon.com and other websites.
 Starbucks coffee in inner markets(in favourable
packing)

7. Ways to overcome the challenge
 Re-architect cost structure.
- containing cost
- Improving operations.
• Invest $ 500 million in partner benefits, stock
compensations.
• Closing 300 underperforming stores globally.
• Laying off 6000 partners
- severance package to be paid.

8. Schultz Philosophy
• Treating people with respect and dignity.
• Know employees and customer expectation.
PROBLEMS
• Howard Schultz had, many problems in the way of
his dream. The owners of Starbucks didn’t want to
more restaurants.

9. STARBUCKS COMPANY
 Between 1997 &1992, Starbucks under Schultz opened 150
new stores.
 5 new stores opening everyday.
 40 million customers a week.
 Offers health insurance to all employees including those who
work part time.
 Howard Schultz’s vision has led Starbucks as the leading global
player in the young, growing market for speciality coffee.
 Its continued success depends critically on their consistent
ability to interest, understand and empathize with customers
around the world.
 Avani Davda CEO of Starbuck India.

10. AWARDS
 The Israel 50th Anniversary Tribute Award in 1998.
 In 2002, Mr. Schultz was named one of the 25 managers of the
year by business week magazine.
 2004- “Time 100” time magazines most influential people of
the 20th century.
Books written by Howard Schultz
Pour Your Heart Into It: How Starbucks built a company
One Cup at a time.- 2014.
QUOTES:
“Dream more than others think practical”
“This has never been about money, never. It’s about our
passion for coffee.”