14. ● ABC Carpet & Home
● Duke Filco di Verdura Exhibit
● The Cooper Hewitt Archives
● SoHo, NoLiTa, Night Life
● What Goes Around Comes Around
● Seasonal Trade Shows
● Blogger friends
● My Fashion Network
TRENDSPOTTING
FAVES in NYC
16. The Magazines
ThemUs
● Miranda Kerr is top trendsetter of today
● Cover says “we dominate jewelry + style”
● Color, vibrance, typography design
● Top brand lacks jewelry on cover
● Where is the color?
● Kyleigh should give powerful eye contact
17. The Social Media
Tomorrow’s opportunities lie in social media. Newer brands can easily adapt and gain momentum.
20. Strengths
● Core message of interchangeable, unforgettable life memories is very strong
● Brand loyalty is reflected in social media, twitter
● The Universe gives inspiration stories and a look ahead to consumer
● Materials and price points have created a loyal consumer base for generations
to come
21. Opportunities
● Take advantage of celeb & blogger influencers in 25-49 target market
● Growth opportunity in new, popular concept categories
● Trend Spotter role brings a progressive design method for a very visual market
● Market positioning allows for the brand to use resources to scale business
22. ● Expand necklace, earring and bracelet categories
● Update global concept visuals and moods
● Relate to the current and future target market more efficiently
● Introduce more of a gold offering as it is the most prominent metal color
● Focus more on the jewelry rather than a sub-concept in branding
● Curate and communicate better with the retailers who sell Pandora
● Adapt to the prominent future themes of the fashion world
Recommendations
24. product ● Strong Opportunity to create holiday capsules and RTW
gift options tailored to consumer profiles who spend the
most with Pandora (like the website).
● Presentation is key during the holiday shopping season
when people share memories through gifting
● Overheard a salesperson getting personal with a
woman who just lost her husband and was buying
hockey charms in his memory.
25. product
● Gold is very strong st Macy’s during the holidays
Macy’s
● Gold collection
faced the back in
store. It’s very
beautiful and should
definitely be in the
front for V-Day!
30. DIRECTION
PROPOSAL
LET’S LOOK AT THE MOST PROMINENT THEMES, RUN WITH THEM AND THEN
TAILOR THE DESIGNS TO THE PANDORA CUSTOMER WHO LOVES AND
EXPECTS TO WEAR STYLE DURING THEIR MOST UNFORGETTABLE MOMENTS
31. AMERICANA
...is the most prominent global theme. Let’s look at how the mid-west,
Barbie, Pop Iconography, Jeff Koons, Global Normcore, and the epic
celebration of consumerism is taking over the world.
32. The mid-west , Ivy Leaguers & Surfers
...let’s not forget the rappers, rockers bikers and skateboarders. American archetypes still fuel
adolescent imaginations across the globe.
34. Barbie , Consumerism & Glamour
...Barbie started the “everywoman” idea many years ago and American designer, Jeremy Scott for
Italian house, Moschino, let’s every one know it. The lack of directives in designer collections
makes the consumer frenzy for more. Glamour still prevails, it’s the American way, now get ready
for that SELFIE!
