LO4 2nd Pitch Bass Magazine

1. OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
Planning and Pitching a Print based Media Product
P1 Evidence
Name: Jessica Monk
Candidate Number: 4102
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Proposal Riff Magazine
Here is the proposal I created for Riff magazine it explains the; magazines intended target
audience, the genre which the magazine will be, the content which will feature within the
magazine and frequency of the magazine

3. Proposal Bass Magazine
Here is the proposal I created for Riff magazine it explains the; magazines intended target
audience, the genre which the magazine will be, the content which will feature within the
magazine and frequency of the magazine

4. Connotations behind the Mastheads
I chose the masthead ‘Riff’ as I felt that this best portrayed my
magazines indie genre. This also makes the reader think of a particular
famous guitar riff. I chose ‘Lemon/Milk’ to be my final masthead font
from three potential fonts I had selected which were, ‘Lemon/Milk’,
‘Maxxii Serif’ and ‘Mangosteen’. I felt this font best complimented my
masthead text, as the lettering was simple but effective. I also felt that
the faded red gradient fell nicely upon the letters.
I chose the masthead ‘Bass’ as my Survey Monkey results
showed that Bass was the second most popular masthead
name behind Riff. I selected the font ‘Pincoyablack’ as I felt it
best suited my masthead. The bold lettering was hard hitting
and eye-catching. The capital letters were easy to identify
and fitted nicely on the front cover. However I also had three
other fonts to choose from which were; ‘Pincoyablack’,
‘Cosmik Orchestra’ and ‘Prizma’

5. Sample
Materials

6. Hand Drawn
Drafts

7. Like Q Magazine my masthead will
be in the top left hand corner of
the front cover. I will also be
sticking to the red and white
colour scheme, however my unlike
Q my text will be red and my
shape will be white.
My main headline will be positioned near the bottom of the page, this is a feature which I will be
replicating from my front cover of inspiration. However I will be using red white with a black drop
shadow instead of plain white.
There will be a Puff Promotion in the top right hand
corner, this will include white text on a shiny gold
background. This will make the puff promotion an eye
catching feature and draw the readers attention. This is a
feature Q Magazine don’t use very often.
My cover lines will be positioned
down the left hand side of the front
cover, instead of using both black
and red text I have chosen to use
plain red with a black drop shadow.
This will give my magazine a ‘Retro’
‘Rock N Roll’ feel.
I have chosen to position my main
image to the right and will
manipulate it so it fits the width of
the front cover.
At the bottom right-hand side
of the front cover readers will
notice a barcode containing
the date when the magazine
was released, their official web
address and convergence such
as; Facebook and Twitter.
My strapline of “Like Music To
Your Ears” will be positioned
below my masthead. The font I
will be using will be the same as
my interview text, and again I will
be sticking to the red and white
colour scheme.
Front Cover Riff Magazine

8. Like Q I will be keeping my stand first across the top of the page, this will introduce the reader to who is
being interviewed. The main text will be in the colour red and use the font ‘Roboto’ which is the same as
my interview, however the name of the main star will be ‘Lemon Milk’ which is the same as my masthead.
My drop capital will be a
red letter O in the same
font as my masthead,
positioned at the top of
the left page. This will be
significantly larger than
my stand first and pull
quote.
You can see my pull
quote will be placed
across the middle of
the left page, I will be
using the font ‘Orator’
which is different to my
masthead and stand
first. The text will be
red with a thin drop
shadow behind.
My three text columns will wrap around my
pull quote, the font I will be using is
‘Roboto’. Instead of sticking to my red and
white colour scheme my text will be black. I
have chosen his is the most common colour
for magazine interviews.
On the right page there
will also be three text
columns, to hold the last
section of my interview
which didn’t fit on the
left page.
At the bottom of the right page I will
include a quote from my interview,
just like my pull quote the font again
will be ‘Orator’ with a thin black drop
shadow behind.
As for images I will be
using two medium
close up shots, of the
main star. Each will
contain a red border
with a small caption
underneath, describing
the image.
Double-Page Spread Riff Magazine

9. Unlike Q my masthead will be across
the top of the front cover. I will
including both elements of the
colour scheme by having orange
text with a black drop shadow. The
letters ‘Bass’ will be in capitals.
My strapline ‘Feel the Bass’ will
be down the side of the
masthead. The font I have
chosen to use is the same as
my interview. the text colour
will also be black like the
stroke effect on my masthead.
My cover lines will be
positioned down the right
hand side of the front cover,
which is different to my idea
for Riff magazine. i have
chosen to use the same font
as my masthead. The two
colours of the text will be
orange and black.
In the top right corner will be a
pentagon shape, which holds a puff
promotion. The colour of the
pentagon will be the same as the
masthead which is; orange and
black. The bright colours will capture
the readers attention and keep them
interested.
I have chosen to position my main image in the
middle of the front cover, this will be a full body
image. The main headline will appear either side
of the image.
My barcode will be positioned at
the bottom right hand corner of
the front cover. The white square
will contain the barcode, the date
of the magazine, and social media
links. The web address can be
found with the puff promotion.
The main headline will be split
into two sections and positioned
near the bottom of the page
either side of the main image.
The font will be the same as the
masthead, however I wont be
using a colour instead I will
overlay a fire pattern using
Photoshop.
Front Cover Bass Magazine

10. My stand first will be
positioned at the top
of the left page. This
will introduce the main
star, and give a brief
explanation of what
the article is about.
My drop capital will
be the letter O. the
font will be the same
as my masthead, and
the colour will be
orange.
Here you can see that my
three text columns will
be positioned in the
middle of the left page.
My image will be
a location shot,
positioned in the
middle of the
right page. Each
image will have
an orange stroke
effect round the
outside.
Quote from the interview
My quote from the interview will be positioned at the top of the right page. The text
will be a different font to my masthead and cover lines. The colours I have chosen will
replicate the ones which my masthead uses (orange text with a black drop shadow)
My pull quote will positioned at the bottom of the page, like
my quote from the interview, the text again will be orange
with a back drop shadow.
Double-Page Spread Riff Magazine

11. Graphic Layouts Riff
Magazine
These are my graphic layouts I created them using
Photoshop for both magazine ideas to present my hand
drawn drafts. This allowed me to explore the structure of
the magazine pages digitally on the screen and get used to
the software I would be using to create the magazine
pages.
Riff
Magazine
Bass
Magazine

12. House Style and Colour Schemes
• For Riff magazine I chose the colour scheme red, white and black, as I felt the colours were bold and
created an impact on the reader.
• For Bass magazine I chose the colour scheme orange and black, I felt that the two colours contrasted with each other
for example; orange is a vibrant and enthusiastic colour compared to black which is bold and mysterious.
Mangosteen
Lemon/Milk Maxxii Serif
• Keeping the colour scheme consistent will create brand identity.
• The colour scheme will be consistent throughout, except for the feature which it will appear on.
• Keeping the colour scheme consistent will create brand identity.
• The colour scheme will be consistent throughout.
Throughout I will be using the sans
serif fonts. The fonts will be bold and
eye-catching to attract the readers
attention. The fonts I have chosen to
use are; ‘Candara’, ‘Pincoyablack’
and ‘Lemon/Milk’.
I will be keeping the font styles consistent
throughout by using both san-serif and serif
fonts throughout. The fonts will be formal
and give off a professional feel. The fonts I
have chosen to use are ‘Lemon/Milk’,
‘Roboto’ and ‘Orator’.
PincoyablackCandara
Lemon/Milk

13. PHOTOSHOP
SAMPLE
MATERIALS

14. Rough draft of the front cover Riff Magazine
I used Adobe Photoshop CS5 to create a rough version of my Front Cover. This allowed me to explore the hand drawn drafts I had created, and
generate further ideas which I could use when creating my final magazine pages. Creating rough drafts of my magazine pages also allowed me to
explore the two colour schemes which I had chosen which were orange and black and red, white and black.
Masthead in the top left
corner. The text is red
with a white stroke
effect. The shape
behind the masthead is
a faded black gradient.
The cover lines are
positioned down the
left side of the cover.
The font is the same as
my masthead, the
colour is red and black.
The main headline is
positioned across the
bottom of the page. The
font is the same as my
masthead. The text colour
is a red and black gradient.
The barcode is positioned at
the bottom right of the front
cover. The white shape holds
the date, their web address,
their twitter name and their
Facebook name.
The main image is positioned
to the right of the front cover.
I have brightened the image
and softened the edges. I have
also created the effect of
make up for example; her
lipstick.
The puff promotion is a red
square with black text, the
outside of the has a white
stroke effect. Below the puff
promotion is the date ‘January
2015’.

15. The stand first is positioned at the
top of the left page. The text is
the same font as the masthead,
the colour of the text is red with a
black stroke effect.
The drop capital is
positioned at the top of
the left page, the font is
the same as the masthead.
The colour of the text is
orange.
The three text columns are
positioned either side of
the pull quote. The text will
be black in the font
‘Robot’.
The banner will be positioned at the bottom of the page, the colour
will be red. This will hold the page number and a small image of the
masthead.
The two images will me medium close ups positioned below the pull quote. I have
brightened the image and softened the edges. I have also created the effect of lipstick on
her mouth.
The pull quote is positioned
above the 2 images, the font
again is the text ‘Robot’. The
colour of the font is red with a
black drop shadow.
Rough draft of the Double-Page Spread Riff Magazine

16. Rough draft of the Front Cover Riff Magazine
I used Adobe Photoshop CS5 to create rough versions of my Front Cover. This allowed me to explore the hand drawn drafts I had created, and
generate further ideas which I could use when creating my final magazine pages. Creating rough drafts of my magazine pages also allowed me to
explore the colour scheme I had chosen which was orange and black.
Masthead is positioned across
the top of the front cover. The
text is bold and the colour is
orange, the strapline is down
the left side.
The cover lines are
positioned down the right
side of the cover. The font is
the same as my masthead,
the colour is orange and
black.
The main headline is split into two
sections and positioned across the
middle of the page. The text has a
fire pattern overlaid.
The barcode is positioned at the
bottom right of the front cover.
The white shape holds the date,
their web address, their twitter
name and their Facebook name. I
have also included a small image
of their masthead.
The main image is positioned in
the middle of the cover, I have
changed her hair colour and
created the effect of make up
on her face. I have also
brightened the image and
softened the edges to look
realistic.
The puff promotion is an
orange circle with a black
stroke effect. The text is
black with a white stroke
effect.
The convergence is positioned
at the bottom left of the cover.
You can see the magazines
Facebook name, Twitter name
and Instagram next. Next to
these are there logos.

17. The drop capital
will be the same
font as the
masthead, the txt
colour will be
bright orange.
The three text columns will be positioned on the left
page, the first columns will wrap around the drop capital.
The text will be black in the font ‘Candara’
The quote from the interview will be positioned beneath
the location shot. The text will be in the font ‘Candara’. The
colour will be orange with a black stroke effect.
The image will be a
location shot,
positioned beneath the
pull quote. I will
brighten the image and
soften the edges. I will
also change the colour
of the clothing in the
image, and change the
colour of her hair.
The pull quote will be
positioned above the location
shot. The text will be in the font
‘Candara’. The colour will be
orange with a black stroke
effect
The stand first will be positioned
above the interview, the font I have
chosen to use is the same as my
masthead. The text will be orange
with a black stroke effect.
Rough draft of the Double-Page Spread Bass Magazine

18. Target Audience
Socio-Economics
According to Socio-Economics
readers of Bass magazine will fall
into audience category E as they
are aged between 14-19. People
who fall in this demographic are
typically a younger
demographics for example
students. Which will be common
throughout Bass readers.
Hartley‘s
According to Hartley’s seven subjecives the intended age
group of readers for Bass magazine is 14-19, and the
intended gender is males. The ethnicity of a typical Bass
reader will be White British as the theme of British indie
rock stereotypes that indie is targeted at British people,
however their ethnicity may differ depending on what their
music tastes are.
Katz
According to ‘Kats Uses and Gratification theory’ Bass
magazine is intended to;
Inform and Educate the reader: As the typical reader will be
of a younger demographic for example a student, Bass
magazine will need to provide the reader with lots of
information to educate the reader. The information will need
to be entertaining and detailed to keep the reader engaged
throughout.
Entertain: Bass magazine is also intended to entertain the
reader away from their studies, therefore I will need to
created my magazine with lots of interesting articles and
posters to keep the reader entertained throughout.
Maslow
According to Maslow’s Hierarchy of needs readers of Bass
magazine will fall into the category of; Self-Actualization: As
readers of Bass magazine will be of a younger demographic
they may aspire to be like one of the stars featured within
the magazine, therefore self-actualization will help them to
realise their potential as a person.
Psychographics
Readers of Bass magazine
would fall into the
category ‘Explorers’.
‘Explorers’ are typically a
younger demographic,
which my target audience
fall into. Explorers seek
information which I will
need to provide in my
magazine. Readers could
also potentially fall into
the category ‘Strugglers’.
‘Strugglers’ are also a
younger demographic in
particular students.

19. I have included an about
section which states; the name
of the magazine, when it will be
released, their web address,
and a longer description which
states where the reader can
purchase the magazine, the
main star to feature in the first
issue and the price.
Marketing
I have used the masthead of my
magazine for both the profile
picture and cover photo for my
page. This will allow the reader
to easily identify my magazine.
By using photographs of my
masthead I have also included
elements of my colour scheme
which is ‘orange and black’
I have created a Facebook Page back in December 2014 to Market
my magazine.

20. Pre-Production Process
Date of publication: The first step of the production process is to decide the date of the publication; this requires the magazine company to select the date
when they want their magazine to be released.
Schedule: Once the company has selected the publication date they must then plan a schedule around the chosen date.
Choose the main star to feature in the magazine.
Arrange the interview for the magazine and plan 10-15 questions to ask the star.
Production-Process
Production Editorial Plan: Create an editorial plan to decide the topics which will be feature in the magazine.
Budget Plan: Create a budget plan based around the money put aside for producing the magazine.
Select the content: The content must be selected for example smaller interviews which will feature in the magazine.
Advertisements: The advertisements must be chosen checking to see that they are age appropriate and fit the magazines indie genre.
Interview with Lana Del Rey: The interview must now take place, and be word-processed on the computer.
Sub editing: Once the content has been gathered it must be sub-edited, usually this is done by a sub-editor employed within the production company. There
are 5 main target areas which sub-editors cover including; checking the accuracy of the facts, spell checking, grammar and punctuation, the house style, and
the page layout.
Post Production Process
Magazine layout/structure: Using Photoshop create the structure of the magazine. Adjust the blue gridlines to set the correct dimensions on each page.
Photography Plan: Create a photography plan for the test photography.
Arrive before the designated time and prepare the location, then take the test images.
Photography Plan: Create a photography plan for the official shoot
Arrive before the designated time and prepare the location, then take the final images.
Insert the content: Onto the pages insert the content once it has been sub edited
Images: Using Photoshop edit the final images, making sure they look professional and realistic. Then insert the images onto the correct pages.
Proofreading: Proofreading can only be done once sub-editing has finished, requiring the editor to print out a copy of the magazine, which he or she will
read through correcting mistakes as they go.
The Production Process

21. Magazine Growth
• Job Salaries
Editor: £20,684
• Associate Media Director: £15,575
• Photo Editor: £14,628
• Music Manger: £25,682
• To send out 11 job advertisements with company Recruitment
Genius it would cost £2,009.
Costs
For the first year the total cost for editorial salaries will be £121,967.
Income
After the first year my Magazine Advertising Income will be
£251,000
• To advertise on social media it will cost be £84 a year.
• To distribute 10,000 magazines the cost is £31,000.
• To distribute 30,000 magazines the cost will be £ 95,700.