Advt

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Advt

  1. 1. Ferrero Rocher<br />ZOOT<br />Prince Arora-Chief Creative Officer<br />Niharika Singh- Director<br />SmitaVishwanathan- Business Development Manager<br />Parul Bhatia- Head- Media Planning<br />NavdeepSama- Buyer<br />Amit Raj Sethi- Co-ordinator<br />Janak Behl- Chief Planning Officer<br />
  2. 2. Industry<br />FMCG- Chocolates…..<br />
  3. 3. S<br />T<br />P<br />Segmentation<br />On basis of Lifestyle and personality.<br />Target Group<br />School & College Students<br />14-26 Yrs.<br />Positioning<br />Love Fantasy<br />
  4. 4. Business Plan<br />Chocolates are the first choice for couples to gift.<br />Presently Cadbury holds a very high market share with Temptation and Bournville.<br />We will make Ferrero Rochers as the ultimate fantasy.<br />
  5. 5. Survey Results<br />Are you fond of Chocolates??<br />
  6. 6. Survey Results<br />
  7. 7. Survey Results<br />Have you heard of Ferrero Rochers?<br />
  8. 8. Survey Results<br />How did you come to know about Ferrero Rocher?<br />
  9. 9. What we can do for you??<br />Increase Brand Awareness.<br />Increase Sales.<br />Implement “Pull Strategy”<br />
  10. 10. Media Objective<br />We will use such media vehicles that may fetch maximum customer base with minimum inputs and for longer duration of time.<br />
  11. 11. How and Where???<br />Digital Media: Radio Sponsorships, TV Commercials. <br />Canters: Play Grounds, Parks, Super- Markets<br />OOH Marketing: Near Educational Institutes, Shopping Malls.<br />Cinema Halls.<br />Social Networking<br />Print Ads<br />
  12. 12. Risk Analysis<br />
  13. 13. Lets ZOOT.Thank You<br />

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