MAIA International

1. A proprietary, proven, methodical
approach to maximizing brand identity,
creating sales and demand generation
within all audiences.
Launching in North America

2. Launching in North America
1. Who We Are
2. Creation of Launch Budget
3. Market Analysis
4. Market Entry Requirements
5. Regulatory Approvals
6. Funding the Launch
7. Launch Requirements
8. Corporate Website
9. Social Media Awareness
10. Industry Awareness
11. Consumer References
12. Using CrowdFunding
13. 10-100-1000
14. Mass Market
15. Conclusion

3. Who We Are
 Corporate Background
 Positioning Statement
 Value Proposition
 Unique Product Benefits
 Establishing the Consumer Expectation
 Our Guarantee

4. Creation of Launch Budget
 Approvals – CNF, NHP?, site licence, Hotlist/Blacklist
FDA
 Pricing Analysis for Global and NA equality-
WP,MSRP, Sub?
 Social Media/Web
 Brand and Image Creation
 Recruitment of Audience Members –DTC, resellers,
etc
 Training, training institute?
 Cost for Demand Generation/Social Media
 Support, Packaging, labelling, compliance,
commitment
 Budget to establishment a foundation for success

5. Market Analysis
 Market Analysis and Establishing Early Target
Markets
 Detailed Competitive Analysis vs Key Competitors
 Pricing Analysis
 Key Product Differentiation
 SWOT
 Recommendations on how and where to enter
the marketplace
 Suggested tactical plan

6. Market Entry Requirements
 Product Literature
 Key Ingredients List
 Retailer Support Kit
 Pricing Review
 Distributor, Wholesale and Retail Pricing
 Opening Order Special
 Product Merchandising
 Consumer Endorsements
 Corporate Website

7. Regulatory Approval
 Identification of Required Approvals
 Labeling Requirements
 Preparation of Submissions
 Reporting
 Is there a requirement for a site license?
 Review of Corporate Structure Requirements

8. Funding The Launch
 Creation of a Launch Budget
 Identify Available Funds and Budget Gap
 Based on Gap, Creation of a Launch Funding
Plan
 Identify Sources for Launch Funding
 Create an Investor Plan

9. Launch Requirements
 Initial Sales will be Ecommerce
 Is There Appropriate Funding for Launch
Inventory
 Have Appropriate Arrangements Been Made for
Pick Pack and Ship
 Is there an Established PayPal Account?
 How are Shipping and Handling Charges being
Applied
 What is the Procedure for International
Distribution

10. Corporate Website
 At Launch the Corporate Website is the Face of the
Company
 Must Clearly Articulate Corporate Philosophy and
Values
 Product Benefits Must be Obvious
 Benefits Supported by Consumer and Industry
Endorsement
 Must be Easy to Navigate
 There Must be a Compelling Offer
 Must be Easy to Shop On
 Must Gather Consumer Information and Build a
Marketing Database

11. Social Media Awareness
 A Comprehensive Social Media Plan is Crucial to any
Launch
 Social Media must Drive Initial Traffic to the Website
 FaceBook, LinkedIn and Twitter are antes into the Social
Media Play
 A YouTube Channel is a Critical Tool
 Instagram and Pinterest are Strong B2C Mediums –
Pinterest is 80% women
 Messaging has to be Consistent and Constant
 Remember it is Social Media….Keep the Messaging Social
 Don’t Ignore the Industry Sites and Industry Bloggers

12. Industry Awareness
 There needs to be an Industry awareness plan
 Which Associations to Join
 Which Trade Shows and Conferences to Attend
 Which Industry Experts and Bloggers to “court”
 Can you be Recognized as an Industry Expert
 Can You Speak as an Expert at Show’s and
Conferences
 Are there White Papers that can be Written
 How to Create Industry Recognition

13. Consumer References
 At Launch Consumer and Industry Endorsements
are Important
 There Must be a Budget to put Product in
Peoples Hands
 When Product is Comped there must be a
Commitment for Written and Video Endorsements
 Where possible Before and After Videos are
Critical
 There Must be a Follow Up Plan
 Consumer References are a Key Component of
every Social Media Plan

14. Using CrowdFunding
 CrowdFunding is an Excellent Source for Stage Two
Funding
 Handled Correctly it has Significant Upside and Offers the
Following
 Builds a Consumer Database
 Supports the Social Media Plan
 Funds Stage Two Growth
 Raises Money
 To be Successful it Requires
 A Strong Consumer Value Offer
 Consumer Endorsement
 Industry Endorsement
 A YouTube Channel with Excellent Content
 Most Important is a Detailed Tactical CrowdFunding Plan

15. 10-100-1000 – Market Coverage
 Stage Two of Launch is to Build a Retail Network.
The Most Effective Plan is a 10-100-1000
approach
 Recruit and Train Ten Regional Distributors
 Each Distributor Recruits 100 Retailers
 Each Retailer Sells $1000 per month
 Net to the Company is $420K per month
 Once the Process is in Place it Expands Until all
Geographies are covered
 Must be Supported by a Consistent Demand
Generation Program to Increase Consumer
Awareness

16. Mass Market
 There are Two Avenues to the Consumer Mass Market
 Mass Market Retail
 The Large Retail Chains
 Requires Significant Consumer Awareness
 Must Have Marketing Budget to Support Launch
 Must be Able to Finance both Inventory and Receivables
 Significant Risk on Product Return Guarantees
 Very Complex Contracts
 Direct to Consumer
 Home Shopping Network etc.
 Must be Able to Provide Inventory on Consignment or Extended Terms
 Significant Product Return Risks
 Very Crowded Category
 This is a Significant Move for any Company
 Requires a Separate Tactical Plan
 Financial Obligations Should Not be Underestimated

17. Conclusion
 Launching a product into the North American
market requires a tactical step by step plan with
everything completed in logical order. It is rare
that a company can skip the steps that are
outlined in this presentation.

18. Contact
 Maia International
 2249 Colonel William Parkway, Oakville ON
Canada
 Direct Tel: 905 582 9970
 Mobile Christine Pemberton 289 8343332
 Email: christine@maiaglobal.com