7. high
Tru
s t
low
2000 2009
Edelman Trust Barometer
4
8. ✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
Social Media
5
9. People
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
6
10. People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
6
12. ‘Any online technology or
practice that lets u share
(content, opinions, insights,
experiences, media) and
have a conversation about
the ideas we care about’
What is ‘social media’?
bron: socialbrite.org
7
13. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
14. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
15. cooperation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
16. cooperation
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
17. cooperation
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
18. collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
8
31. TRANSACTION
WEBSITE
BOOK NOW
ORDER NOW
..........
BACKOFFICE
SYSTEMS 3RD
PARTIES
Business and social media
Source : R. van den Hoff / CDEF Holding
17
32. TRANSACTION INTERACTION
WEBSITE SOCIAL MEDIA
BOOK NOW
COMMUNICATION
ORDER NOW
EVENT DRIVEN
.......... Blogs
Reviews
Tags
RSS
BACKOFFICE
Photo
Audio
Video
SYSTEMS 3RD Wiki
PARTIES Social network
Business and social media
Source : R. van den Hoff / CDEF Holding
17
36. Twitter?
Twitter is a free social networking
and micro-blogging service that
enables its users to send and
re a d m e s s a g e s k n o w n a s
tweets. Tweets are text-based
posts of up to 140 characters
displayed on the author's profile
page and delivered to the
author's subscribers who are
known as followers.
21
37. 140 is ... not easy
@ = Reply to [username].
RT = Retweet
IRL = In Real Life
DM = Direct Message
PRT = Partial Retweet
LMK = Let Me Know
BTW = By The Way
22
62. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
✓ several tools
✓ integrated with other social
media applications
34
63. Backchannels
✓ follow events
✓ hashtag ( #zv09 )
✓ several tools
✓ integrated with other social
media applications
✓ let others create ‘the buzzz’
for your event....
34
89. En nu.....?
✓ hoe wil je jezelf profileren?
✓ waar zit jouw doelgroep /
zitten gelijkgestemden?
✓ kies, activeer & organiseer
✓ deel kennis
✓ participeer in de dialoog
✓ meet je ‘online presence’
✓ verbind je netwerken via
www.mindz.com
51
90. Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk
52