Presentatie van Jeroen van der Schenk tijdens het 1e NET-WERKEN event bij Martin Schilder in Haarlem...

1. NET-WERKEN | MINDZ STORYLINE
Plaza Mayor...
Back in the old days the town square used to be a
place of gathering, meeting and connection. A place
where the latest news, ideas and stories were being
exchanged. But also a place where supply and demand
(material and non-material) came together, where new
alliances and bonds were formed.
And it still is, because NET-WERKEN is a contemporary
Plaza Mayor, where you can build, expand, update and
enrich your network. Where you can use your story to
inspire others and where you can connect and
collaborate with peers and soul mates. Online and
offline...

2. NET-WERKEN

3. CADA DIA ES UNA FIESTA!
Jeroen van der Schenk
ZP’er

4. NET-WERKEN | DNA

5. NET-WERKEN | Uitgangspunten
De uitgangspunten van NET-WERKEN
‣ Storytelling; verhalen zijn belangrijker dan visitekaartjes
‣ Virtueel en fysiek ontmoeten van gelijkgestemden
‣ Doen wat we leuk vinden
‣ Co-creatie; een netwerk van en voor deelnemers
‣ Organische ontwikkeling zonder hierarchische structuren
‣ Ont-moeten

6. NET-WERKEN | Online

7. NET-WERKEN | Online

8. ONTWIKKELINGEN
8

9. Tru
high
s t
low
2000 2009
Edelman Trust Barometer
9

10. Web 1.0 Web 1.0
Internet maakt ons sociaal
10

11. People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
11

12. collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
“Here comes everybody”, Clay Shirky, 2008
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13. Sharing
13

14. Experience sharing & conversation:
reviews and fora
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15. Collaborative production
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16. Collective (inter)action
‣ Virtual social networks:
“Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious game
16

17. Collective (inter)action
17

18. Snel, efficient en onverslaanbaar...
18

19. Snel, efficient en onverslaanbaar...
19

20. CROWDSOURCING
versus
CROWDFORCING
20

21. Crowdsourcing
21

22. Crowdforcing
22

23. ‘FREE AGENTS’
23

24. !"##$
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24

25. MINDZ.com
‣ Branding
‣ Connecting
‣ Meeting
‣ Sharing
‣ Collaborting
25

26. Debuut BV
‣ Horeca organisatie
‣ 32 fysieke locaties
‣ 17 restaurantformules
‣ 1200 medewerkers
26

27. er
lezi
&P
sie
, Pas
rgie
Ene
KookDebuut Plaza
27

28. KookDebuut Plaza
28

29. Co-creatie
29

30. ‣ KookDebuut Gerechten
‣ KookDebuut MasterClasses
‣ KookDebuut Culinaire Reizen
‣ Events (ism met andere restaurants)
Van virtueel naar fysiek ontmoeten
30

31. NET-WERKEN | Online