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Why the heck isnt word press a cms

  1. 1. Why the @#!% isn’t WordPress a CMS? John  Eckman   ISITE  Design    -­‐  h4p://   CMS  Myth  -­‐  h4p://   Blog  -­‐  h4p:// Github:  h4p://   Twi4er  -­‐  @jeckman  
  2. 2. First, A Little Background h"p://­‐wordpress-­‐a-­‐cms/   @jeckman    #WordPressCMS  #wcbos  
  3. 3. @jeckman    #WordPressCMS  #wcbos  
  4. 4. Say What? h"p://­‐wordpress-­‐as-­‐a-­‐cms-­‐again/   @jeckman    #WordPressCMS  #wcbos  
  5. 5. @jeckman    #WordPressCMS  #wcbos  
  6. 6. What’s a CMS? “A  system  that  lets  you  apply  management  principles  to  web   content.”       (real  story  group)     A  content  management  system  (CMS)  is  a  system  providing  a   collecFon  of  procedures  used  to  manage  work  flow  in  a   collaboraFve  environment.  These  procedures  can  be  manual   or  computer-­‐based.  The  procedures  are  designed  to  do  the   following:   •  Allow  for  a  large  number  of  people  to  contribute  to  and   share  stored  data   •  Control  access  to  data,  based  on  user  roles  (defining   which  informaFon  users  or  user  groups  can  view,  edit,   publish,  etc.)   •  Aid  in  easy  storage  and  retrieval  of  data   •  Reduce  repeFFve  duplicate  input   •  Improve  the  ease  of  report  wriFng   •  Improve  communicaFon  between  users   (wikipedia  on  CMS)   h"p://   @jeckman    #WordPressCMS  #wcbos  
  7. 7. What would lead one to say WordPress is NOT a CMS? h"p://   @jeckman    #WordPressCMS  #wcbos  
  8. 8. WordPress is like the leading candidate in a primary race: everyone’s a critic h"p://­‐gonna-­‐hate/photos   @jeckman    #WordPressCMS  #wcbos  
  9. 9. Why would people say WordPress is just a blog platform? Because we keep telling them it is. h"p://   @jeckman    #WordPressCMS  #wcbos  
  10. 10. @jeckman       #WordPressCMS    #wcbos  
  11. 11. @jeckman    #WordPressCMS  #wcbos  
  12. 12. @jeckman    #WordPressCMS  #wcbos  
  13. 13. @jeckman    #WordPressCMS  #wcbos  
  14. 14. @jeckman    #WordPressCMS  #wcbos  
  15. 15. What if and had different names? h"p:// @jeckman    #WordPressCMS  #wcbos  
  16. 16. @jeckman    #WordPressCMS  #wcbos  
  17. 17. @jeckman    #WordPressCMS  #wcbos  
  18. 18. Sometimes people use tools in unexpected ways: edge cases Edge cases can reveal limits in a platform. Is CMS an edge case for WordPress? h"p://­‐six-­‐kids-­‐and-­‐no-­‐car-­‐ this-­‐mom-­‐does-­‐it-­‐all-­‐by-­‐bike-­‐73731   @jeckman    #WordPressCMS  #wcbos  
  19. 19. What doesn’t WordPress do well? •  MulFlingual     •  Publish  to  Remote   Servers   •  Extended,  Fine-­‐Grained   User  Permissions   •  Content  TargeFng  /   Dynamic   PersonalizaFon   •  In-­‐Context  EdiFng   •  Custom  ApplicaFons   with  High  User   InteracFon   •  Complex  Workflow   •  Versioning  across   complex  asset  types   •  EdiFons  /  Content   Bundles     •  Digital  Asset   Management  at  Scale   @jeckman    #WordPressCMS  #wcbos  
  20. 20. Do open source projects reflect the attitudes of their founders and leaders? h"p://   @jeckman    #WordPressCMS  #wcbos  
  21. 21. Dries vs. Matt •  PhD  in  Computer   Science  and  Engineering   •  Founded  Drupal  project   2000   •  Founded  Acquia  2008,   as  CTO   •  Coding,  Technology,   Photography   •  Studied  PoliFcal  Science   at  University  of  Houston     (leg  to  join  CNET)   •  Started  WordPress  in   2003,  founded   Automaic  and  2005   •  Jazz,  Photography,   Simplicity   @jeckman    #WordPressCMS  #wcbos  
  22. 22. Acquia vs Automattic •  VC  Funded  (aggressive   growth  plan)   •  Corporate   Headquarters  in   Burlington  MA  with   some  distributed   employees   •  Focus:  “Your  enterprise   guide  to  Drupal”   •  VC  funded,  though   slower  growth  plan  (?)   •  All  virtual  /  Distributed   •  Small  office  in  SF  (now   closed?)   •  Focus:  “we  are   passionate  about   making  the  web  a   be"er  place”     h"p://"e/1276986086/in/photostream/   @jeckman    #WordPressCMS  #wcbos  
  23. 23. What does this suggest about Drupal and WordPress as platforms? •  Engineering  culture   •  Steep  learning  curve,   but  very  powerful  once   learned   •  Design  /  Content   culture   •  Simple  learning  curve   but  arguably  less   powerful  /  flexible   h"p://   h"p://­‐conversaFon/team-­‐posts/drupal-­‐7-­‐vs-­‐ wordpress-­‐3-­‐ba"le-­‐new-­‐features-­‐0  
  24. 24. What, if anything, should we do about the state of WordPress as a CMS? @jeckman    #WordPressCMS  #wcbosc  
  25. 25. Do we want more power, and therefore accept more complexity? h"p://­‐one-­‐to-­‐throw-­‐away/     @jeckman       #WordPressCMS     #wcbos  
  26. 26. “What the detractors and critics of electric vehicles have been saying for years, is true. The electric vehicle is not for everybody; given the limited range it can only meet the needs of 90% of the population.“ h"p://­‐killed-­‐the-­‐electric-­‐car.html   @jeckman       #WordPressCMS     #wcbos  
  27. 27. Should there be a fork of WordPress focused on CMS use cases? A Distribution? Package? Application? Downstream? h"p://   @jeckman    #WordPressCMS  #wcbosc  
  28. 28. How can we preserve WordPress’ existing advantages? •  Focus  on  usability  and  user  experience  design   for  the  content  author  /  site  admin   •  Ease  of  installaFon  and  Fme  to  “live  site”   experience   •  Broad  availability  of  themes  and  plugins   •  Community  (including  WordCamps!)   •  as  a  massive  scale  ongoing   tesFng  plaoorm  for  new  concepts   h"p://   @jeckman    #WordPressCMS  #wcbosc  
  29. 29. This is a great time for exactly what WordPress is best at •  Shig  in  buying  power  from  IT  to  business   owner   •  Renewed  interest  in  and  focus  on  content   strategy   •  Focused  small  iniFaFves  rather  than  large   enterprise  roll  outs   •  Focus  on  design,  usability,  and  content  impact    
  30. 30. Closing Thoughts •  WordPress  certainly  can  be  used  as  a  CMS:   the  quesFon  is  ulFmately  whether  this  is  an   edge  case  or  the  core  direcFon  of  the  project.     •  In  trying  to  grow  WordPress  as  a  CMS:   – We  won’t  win  by  trash  talking  other  plaoorms   – Power  is  shiging  from  IT  buyer  to  markeFng/ business  buyer   – Don’t  fall  for  the  technology  selecFon  myth   – Don’t  compete  on  feature  checklists   – The  “S”  in  CMS  should  be  strategy   h"p://­‐and-­‐wordpress-­‐at-­‐schipulcon-­‐one-­‐stage-­‐one-­‐open-­‐source-­‐love/   @jeckman    #WordPressCMS  #wcbosc  

Editor's Notes

  • Managing Director, Boston for ISITE Design – digital agency for brands who differentiate on customer experience. Significant design and implementation work on many platforms, including Sitecore, Ektron, Drupal, Adobe CQ, etc. Blogger / Mythbuster for the CMS Myth – focus on the core myths that derail CMS projects. Open Parenthesis, TwitterWordPress plugins: WPBook, WPBook-Lite, WPGPlus, Hello Dalai WordCamp Boston 2010, 2011, 2012 organizer and volunteerAlso work significantly with Drupal – including speaking at DrupalCamps
  • Dirk Shaw – SVP Social @ Ogilvy west, Irina Guseva – Real Story GroupScott Liewehr – Digital Clarity Group
  • Phil Sturgeon – PyroCMSTony White – ArsLogica, ex Gilbane and Yankee Group - Skarjune – Content Strategist Luis Hernandez -
  • Gonna Hate (prominence)WordPress is “just a blog” (brand, origin)WordPress is a “simple” CMS (there are limits)
  • When people say WordPress is not a CMS, they really mean it’s too simple, or not Enterprise enough, or too close to being “just” a blog platform. The logic seems to be that because WP began as a blog platform, and is used by many as a blog platform, that it cannot have become more than just a blog platform. This is known as the “nothing ever changes” thesis.
  • Why would people say WP is just a blog?Because we keep telling them that. “A better way to blog” home page
  • “the open source blogging software available at” about page
  • “WordPress is web software you can use to create a beautiful website or blog.”
  • To be fair, VIP does
  • Finally, at the bottom of the Why WordPress VIP page, we get a reference to WordPress as a Content Management SystemIt’s almost as though there’s a desire NOT to have WordPress and Content Management ever associated with each other.
  • What would it be like if when launched, it took a different name than the underlying platform?
  • “Drupal is an open source content management platform powering millions of websites and applications.”“Use Drupal to build everything from personal blogs to enterprise applications.”
  • Drupal Gardens – powered by the Drupal Platform
  • story here: Finch, six kids, no car – does it all by bike
  • Note that it isn’t that your couldn’t do any of these things with WP, but would you want to? Would you be the edge case?See Spark Distribution in Drupal for In-Context Editing and next-gen author experience:
  • Dries’ thesis?: “Profiling Techniques for Performance Analysis and Optimization of Java Applications”Drupal starts as a hacker project by an undergrad comp sci major to be able to exchange messages with his roomates. WP starts as a fork of B2 focused on simplicity and better user experience for the content creator. Matt’s profile on d.o lists “simplicity” as an interest
  • Acquia (self-declared) wants to be to Drupal what RedHat was to Linux – enterprise validation.
  • Of course these are broad brush generalizations – there is a design 4 drupal camp in Boston focused on UX, and there is a very strong developer community in the WordPress world – see Buddy Press, MU and networks, enterprise sites, ecommerce – all the things some of the folks in this camp are involved in. Tweets from:
  • Photo: see for story of its origin
  • Ed BegelyJr in Who Killed the Electric Car"What the detractors and critics of electric vehicles have been saying for years, is true. The electric vehicle is not for everybody; given the limited range it can only meet the needs of 90% of the population.“Photo:
  • Forks: Distributions: WordPress, and you get a blog – complete with first post and comment. You have to change home page and make pages to do more CMS oriented stuff. Install Drupal, you get very little – not even blog is turned on by default. Distributions help with this .
  • Photo:
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