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Web workers are
categorized by titles,
tools, and output.
Web workers are
categorized by titles,
tools, and output.
Designer Developer Content
Strategist
Information
Architect
Web workers are
categorized by titles,
tools, and output.
Designer Developer Content
Strategist
Information
Architect
Web workers are
categorized by titles,
tools, and output.
Designer Developer Content
Strategist
Information
Architect
Designer Developer Content
Strategist
Information
Architect
Designer Developer Content
Strategist
Information
Architect
Designer Developer Content
Strategist
Information
Architect
GOALS FOR NEW TOOLS AND OUTPUTS
Highest fidelity in shortest amount of time
Remove abstractions wherever possible
All deliverables come with conversation
Frameworks,
not processes
A new framework
for designers
Designers
plan.PLAN01
02
03
04
01
Interview
PLAN—01 / 02
Manifesto
PLAN—02 / 02
Before I design anything,
I write.
When I’m having trouble
with a design, I write.
ommwriter.com
brettterpstra.com/projects/nvalt/
Manifestos contain creative direction.
Manifestos contain a point of view.
Manifestos say what you’re going to do,
and, more importantly, what you’re
not going to do.
Home Synopsis The Characters The Actors Trailers
Home The Magic
of Love
Harry, Ron,
Hermione &
more
Seven Movies &
Eight Books
J.K. Rowling
WHAT THE MANIFESTO MUST HAVE SAID
The Harry Potter series is one of most
popular and best-selling stories of all
time. Let’s put front and center what
makes it special: a unique approach to
deep themes like love and death, as
well as the talented crew that brings it
to life in the books and movies. The
website should reflect that unmatched
allure from every angle.
is.gd/uiecreativebrief
is.gd/cdcamp
PLAN
Interview Manifesto
Designers
inventory.PLAN
INVENTORY
01
02
03
04
02
Interface Inventory
INVENTORY—01 / 03
is.gd/interfaceinventory
Sometime in the middle
of your project, do an
interface inventory. It’ll
help keep you on track.
Via @jasonsantamaria
Performance
Budgets
INVENTORY—02 / 03
An Open Redesign: is.gd/rferlredesign
Performance was
literally a matter of
life or death.
webpagetest.org
rferl.mobi
Site
rferl.mobi 4.193 5.658 7.930
Site Start
Render
Visually
Complete
Fully
Loaded
rferl.mobi 4.193 5.658 7.930
npr.org 5.175 13.542 26.377
theguardian.com 20.87 18.82 22.177
m.bbc.com/news 8.392 15.875 18.067
america.aljazeera.com 6.272 8.022 63.756
Site Start
Render
Visually
Complete
Fully
Loaded
rferl.mobi 4.193 5.658 7.930
npr.org 5.175 13.542 26.377
theguardian.com 20.87 18.82 22.177
m.bbc.com/news 8.392 15.875 18.067
america.aljazeera.com 6.272 8.022 63.756
Site Start
Render
Visually
Complete
Fully
Loaded
People perceive tasks as faster
or slower when there’s at least
a 20% time difference.
—Tim Kadlec, Fast Enough, is.gd/fastenough
rferl.mobi 4.193 5.658 7.930
npr.org 5.175 13.542 26.377
theguardian.com 20.87 18.82 22.177
m.bbc.com/news 8.392 15.875 18.067
america.aljazeera.com 6.272 8.022 63.756
Site Start
Render
Visually
Complete
Fully
Loaded
rferl.mobi 4.193 5.658 7.930 3.354 4.526 6.344
npr.org 5.175 13.542 26.377
theguardian.com 20.87 18.82 22.177
m.bbc.com/news 8.392 15.875 18.067
america.aljazeera.com 6.272 8.022 63.756
Site Start
Render
Visually
Complete
Fully
Loaded
80%
Start
Render
80%
Visually
Complete
80%
Fully
Loaded
768 Kilobits per second
8 bits = 1 byte
768
768 Kbsp ÷ 8 bits/byte = 96 kb/s
8
768
Start Render target
3.354 s × 96 kb/s = 321.98 kb
Start Render target
3.354 s × 96 kb/s = 321.98 kb
Visually complete target
4.526 s × 96 kb/s = 434.5 kb
Start Render target
3.354 s × 96 kb/s = 321.98 kb
Visually complete target
4.526 s × 96 kb/s = 434.5 kb
Fully loaded target
6.344 s × 96 kb/s = 609.02 kb
You can’t mock up
performance in Photoshop.”
—Brad Frost, Smashing Conference, is.gd/smashingconf2012
“
You can’t mock up
performance in Photoshop.”
—Brad Frost, Smashing Conference, is.gd/smashingconf2012
“
Start Render target
3.354 s × 96 kb/s = 321.98 kb
Visually complete target
4.526 s × 96 kb/s = 434.5 kb
Fully loaded target
6.344 s × 96 kb/s = 609.02 kb
321.98 kb
HTML CSS JS Images Webfonts
321.98 kb
HTML CSS JS Images Webfonts
60kb
58kb
295kb
Averages taken from httparchive.org
321.98 kb
HTML CSS JS Images Webfonts
60kb
58kb
295kb
Averages taken from httparchive.org
-91kb
HTML CSS JS Images Webfonts
60kb
58kb 29kb
Averages taken from httparchive.org
87kb
(~4 images)
87kb
(~6 webfonts)
321.98 kb 175 kb
HTML CSS JS Images Webfonts
60kb
58kb 29kb
Averages taken from httparchive.org
114kb
(~6 images)
60kb
(~4 webfonts)
321.98 kb 175 kb
Visual Inventory
INVENTORY—03 / 03
Language was invented to ask
questions. Answers may be given by
grunts and gestures, but questions
must be spoken. Humanness came of
age when man asked the first question.”
—Eric Hoffer, American moral & social philosopher
“
Is showing the app on a shiny laptop
the best way to sell it?
Can their brand pull off a minimalist
design approach?
Should the copy be more playful?
How playful and whimsical should
the new site be? The GoGo squeeZ
site is full of smiles and kitchy
illustrations that make you grin as
you explore the site.
gogosqueez.com/go-playfully
How playful and whimsical should
the new site be? The GoGo squeeZ
site is full of smiles and kitchy
illustrations that make you grin as
you explore the site.
gogosqueez.com/go-playfully
COLOR
Flat
Highlysaturated
Littlecolor
Organictextures
Monochromatic
CONCEPT
Softwareaslifestyle
Human-centerednarratives
Case-studydriven
Showtheapp
TONE
Playful
Professional
COLOR
Flat
Highlysaturated
Littlecolor
Organictextures
Monochromatic
CONCEPT
Softwareaslifestyle
Human-centerednarratives
Case-studydriven
Showtheapp
TONE
Playful
Professional
is.gd/visualinventory
INVENTORY
Interface
Inventory
Performance
Budget
Visual
Inventory
Designers
sketch.
PLAN
INVENTORY
SKETCH
01
02
03
04
03
Element Collages
SKETCH—01 / 02
element collages
element collages
“Electric”
“Shape, book, heart, bubble”
“Visual Booklists”
“Pages… themed in books”
“Turn the page for step 2”
“Turn the page for step 2”
“Visual Booklists”
“Pages, themed in books”
Turn powerful phrases
into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
is.gd/superfriendlyrif
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Obviously, this isn’t a website,
but I see how it could be one.”
—The perfect reaction to a modern design deliverable
“
Turn powerful phrases into visual hooks.
typecast.com
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
Turn powerful phrases into visual hooks.
clearleft.com/thinks/visualdesignexplorations
drbl.in/gXno
Element collages are like giving
your client a peek at all those
hidden layers.”
—Paul Lloyd, Designer, The Guardian
“
On designing
in the browser
Designing in the browser
is often the same as
skipping design.
Designers should learn to code”
is often the same as “designers
should just become developers.”
“
Sites that are designed in
the browser often look
designed in the browser.
Let’s change the phrase
designing in the browser
to deciding in the browser.
Prototypes
SKETCH—02 / 02
@jkosoy
Jamie Kosoy
JAMIE’S GUIDELINES FOR PROTOTYPING
Each prototype must take less than
1 hour to make
The first prototype should be
something that anyone can build
Build ugly
Problem & Solution
Statements
SKETCH
PrototypesElement
Collages
Designers
assemble.
PLAN
INVENTORY
SKETCH
ASSEMBLE
01
02
03
04
04
Photo: is.gd/m6eBsL
Mise en place
Creative Cloud
Libraries
ASSEMBLE—01 / 02
Pattern Lab
ASSEMBLE—02 / 02
patternlab.io
ASSEMBLE
Libraries Pattern
Lab
OUTPUT—BEFORE
OUTPUT—AFTER
Interview Manifesto
Interface
Inventory
Performance
Budget
Visual
Inventory
Element
Collages
Prototypes Pattern
Lab
Libraries
TOOLS—BEFORE
TOOLS—AFTER
It’s not reinvention.
It’s evolution.
Special thanks to
The Noun Project for
use of these icons:
Microphone by Edward Boatman
Gauge by Scott Kember
Light Bulb by Matt Brooks
Audit by Miroslav Kosa
Drawers by Pham Thi Dieu Linh
thenounproject.com

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