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So…What Do I Make? (Dan Mall)

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Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015

Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.

Published in: Design
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So…What Do I Make? (Dan Mall)

  1. 1. Web workers are categorized by titles, tools, and output.
  2. 2. Web workers are categorized by titles, tools, and output. Designer Developer Content Strategist Information Architect
  3. 3. Web workers are categorized by titles, tools, and output. Designer Developer Content Strategist Information Architect
  4. 4. Web workers are categorized by titles, tools, and output. Designer Developer Content Strategist Information Architect
  5. 5. Designer Developer Content Strategist Information Architect
  6. 6. Designer Developer Content Strategist Information Architect
  7. 7. Designer Developer Content Strategist Information Architect
  8. 8. GOALS FOR NEW TOOLS AND OUTPUTS Highest fidelity in shortest amount of time Remove abstractions wherever possible All deliverables come with conversation
  9. 9. Frameworks, not processes
  10. 10. A new framework for designers
  11. 11. Designers plan.PLAN01 02 03 04 01
  12. 12. Interview PLAN—01 / 02
  13. 13. Manifesto PLAN—02 / 02
  14. 14. Before I design anything, I write. When I’m having trouble with a design, I write.
  15. 15. ommwriter.com
  16. 16. brettterpstra.com/projects/nvalt/
  17. 17. Manifestos contain creative direction. Manifestos contain a point of view. Manifestos say what you’re going to do, and, more importantly, what you’re not going to do.
  18. 18. Home Synopsis The Characters The Actors Trailers
  19. 19. Home The Magic of Love Harry, Ron, Hermione & more Seven Movies & Eight Books J.K. Rowling
  20. 20. WHAT THE MANIFESTO MUST HAVE SAID The Harry Potter series is one of most popular and best-selling stories of all time. Let’s put front and center what makes it special: a unique approach to deep themes like love and death, as well as the talented crew that brings it to life in the books and movies. The website should reflect that unmatched allure from every angle.
  21. 21. is.gd/uiecreativebrief
  22. 22. is.gd/cdcamp
  23. 23. PLAN Interview Manifesto
  24. 24. Designers inventory.PLAN INVENTORY 01 02 03 04 02
  25. 25. Interface Inventory INVENTORY—01 / 03
  26. 26. is.gd/interfaceinventory
  27. 27. Sometime in the middle of your project, do an interface inventory. It’ll help keep you on track.
  28. 28. Via @jasonsantamaria
  29. 29. Performance Budgets INVENTORY—02 / 03
  30. 30. An Open Redesign: is.gd/rferlredesign
  31. 31. Performance was literally a matter of life or death.
  32. 32. webpagetest.org
  33. 33. rferl.mobi Site
  34. 34. rferl.mobi 4.193 5.658 7.930 Site Start Render Visually Complete Fully Loaded
  35. 35. rferl.mobi 4.193 5.658 7.930 npr.org 5.175 13.542 26.377 theguardian.com 20.87 18.82 22.177 m.bbc.com/news 8.392 15.875 18.067 america.aljazeera.com 6.272 8.022 63.756 Site Start Render Visually Complete Fully Loaded
  36. 36. rferl.mobi 4.193 5.658 7.930 npr.org 5.175 13.542 26.377 theguardian.com 20.87 18.82 22.177 m.bbc.com/news 8.392 15.875 18.067 america.aljazeera.com 6.272 8.022 63.756 Site Start Render Visually Complete Fully Loaded
  37. 37. People perceive tasks as faster or slower when there’s at least a 20% time difference. —Tim Kadlec, Fast Enough, is.gd/fastenough
  38. 38. rferl.mobi 4.193 5.658 7.930 npr.org 5.175 13.542 26.377 theguardian.com 20.87 18.82 22.177 m.bbc.com/news 8.392 15.875 18.067 america.aljazeera.com 6.272 8.022 63.756 Site Start Render Visually Complete Fully Loaded
  39. 39. rferl.mobi 4.193 5.658 7.930 3.354 4.526 6.344 npr.org 5.175 13.542 26.377 theguardian.com 20.87 18.82 22.177 m.bbc.com/news 8.392 15.875 18.067 america.aljazeera.com 6.272 8.022 63.756 Site Start Render Visually Complete Fully Loaded 80% Start Render 80% Visually Complete 80% Fully Loaded
  40. 40. 768 Kilobits per second
  41. 41. 8 bits = 1 byte 768
  42. 42. 768 Kbsp ÷ 8 bits/byte = 96 kb/s 8 768
  43. 43. Start Render target 3.354 s × 96 kb/s = 321.98 kb
  44. 44. Start Render target 3.354 s × 96 kb/s = 321.98 kb Visually complete target 4.526 s × 96 kb/s = 434.5 kb
  45. 45. Start Render target 3.354 s × 96 kb/s = 321.98 kb Visually complete target 4.526 s × 96 kb/s = 434.5 kb Fully loaded target 6.344 s × 96 kb/s = 609.02 kb
  46. 46. You can’t mock up performance in Photoshop.” —Brad Frost, Smashing Conference, is.gd/smashingconf2012 “
  47. 47. You can’t mock up performance in Photoshop.” —Brad Frost, Smashing Conference, is.gd/smashingconf2012 “
  48. 48. Start Render target 3.354 s × 96 kb/s = 321.98 kb Visually complete target 4.526 s × 96 kb/s = 434.5 kb Fully loaded target 6.344 s × 96 kb/s = 609.02 kb
  49. 49. 321.98 kb HTML CSS JS Images Webfonts
  50. 50. 321.98 kb HTML CSS JS Images Webfonts 60kb 58kb 295kb Averages taken from httparchive.org
  51. 51. 321.98 kb HTML CSS JS Images Webfonts 60kb 58kb 295kb Averages taken from httparchive.org -91kb
  52. 52. HTML CSS JS Images Webfonts 60kb 58kb 29kb Averages taken from httparchive.org 87kb (~4 images) 87kb (~6 webfonts) 321.98 kb 175 kb
  53. 53. HTML CSS JS Images Webfonts 60kb 58kb 29kb Averages taken from httparchive.org 114kb (~6 images) 60kb (~4 webfonts) 321.98 kb 175 kb
  54. 54. Visual Inventory INVENTORY—03 / 03
  55. 55. Language was invented to ask questions. Answers may be given by grunts and gestures, but questions must be spoken. Humanness came of age when man asked the first question.” —Eric Hoffer, American moral & social philosopher “
  56. 56. Is showing the app on a shiny laptop the best way to sell it? Can their brand pull off a minimalist design approach? Should the copy be more playful?
  57. 57. How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. gogosqueez.com/go-playfully
  58. 58. How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. gogosqueez.com/go-playfully
  59. 59. COLOR Flat Highlysaturated Littlecolor Organictextures Monochromatic CONCEPT Softwareaslifestyle Human-centerednarratives Case-studydriven Showtheapp TONE Playful Professional
  60. 60. COLOR Flat Highlysaturated Littlecolor Organictextures Monochromatic CONCEPT Softwareaslifestyle Human-centerednarratives Case-studydriven Showtheapp TONE Playful Professional
  61. 61. is.gd/visualinventory
  62. 62. INVENTORY Interface Inventory Performance Budget Visual Inventory
  63. 63. Designers sketch. PLAN INVENTORY SKETCH 01 02 03 04 03
  64. 64. Element Collages SKETCH—01 / 02
  65. 65. element collages
  66. 66. element collages
  67. 67. “Electric”
  68. 68. “Shape, book, heart, bubble”
  69. 69. “Visual Booklists”
  70. 70. “Pages… themed in books”
  71. 71. “Turn the page for step 2”
  72. 72. “Turn the page for step 2”
  73. 73. “Visual Booklists”
  74. 74. “Pages, themed in books”
  75. 75. Turn powerful phrases into visual hooks.
  76. 76. Turn powerful phrases into visual hooks.
  77. 77. Turn powerful phrases into visual hooks. is.gd/superfriendlyrif
  78. 78. Turn powerful phrases into visual hooks.
  79. 79. Turn powerful phrases into visual hooks.
  80. 80. Turn powerful phrases into visual hooks.
  81. 81. Turn powerful phrases into visual hooks.
  82. 82. Obviously, this isn’t a website, but I see how it could be one.” —The perfect reaction to a modern design deliverable “
  83. 83. Turn powerful phrases into visual hooks.
  84. 84. typecast.com
  85. 85. Turn powerful phrases into visual hooks.
  86. 86. Turn powerful phrases into visual hooks.
  87. 87. Turn powerful phrases into visual hooks.
  88. 88. Turn powerful phrases into visual hooks.
  89. 89. Turn powerful phrases into visual hooks.
  90. 90. clearleft.com/thinks/visualdesignexplorations
  91. 91. drbl.in/gXno
  92. 92. Element collages are like giving your client a peek at all those hidden layers.” —Paul Lloyd, Designer, The Guardian “
  93. 93. On designing in the browser
  94. 94. Designing in the browser is often the same as skipping design.
  95. 95. Designers should learn to code” is often the same as “designers should just become developers.” “
  96. 96. Sites that are designed in the browser often look designed in the browser.
  97. 97. Let’s change the phrase designing in the browser to deciding in the browser.
  98. 98. Prototypes SKETCH—02 / 02
  99. 99. @jkosoy Jamie Kosoy
  100. 100. JAMIE’S GUIDELINES FOR PROTOTYPING Each prototype must take less than 1 hour to make The first prototype should be something that anyone can build Build ugly
  101. 101. Problem & Solution Statements
  102. 102. SKETCH PrototypesElement Collages
  103. 103. Designers assemble. PLAN INVENTORY SKETCH ASSEMBLE 01 02 03 04 04
  104. 104. Photo: is.gd/m6eBsL Mise en place
  105. 105. Creative Cloud Libraries ASSEMBLE—01 / 02
  106. 106. Pattern Lab ASSEMBLE—02 / 02
  107. 107. patternlab.io
  108. 108. ASSEMBLE Libraries Pattern Lab
  109. 109. OUTPUT—BEFORE
  110. 110. OUTPUT—AFTER Interview Manifesto Interface Inventory Performance Budget Visual Inventory Element Collages Prototypes Pattern Lab Libraries
  111. 111. TOOLS—BEFORE
  112. 112. TOOLS—AFTER
  113. 113. It’s not reinvention. It’s evolution.
  114. 114. Special thanks to The Noun Project for use of these icons: Microphone by Edward Boatman Gauge by Scott Kember Light Bulb by Matt Brooks Audit by Miroslav Kosa Drawers by Pham Thi Dieu Linh thenounproject.com

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