Newspapers are hurting and magazines may be next on the list as digital media continues to monopolize more and more of people's time. Yet magazines do provide value in the form of interesting, in-depth content on topics I never would have thought of searching. This is the key to their survival.

2. Traditional media is losing “news” market share to the Internet Source: Pew Research Centre via Marketing Charts August 2008

3. Text And as more people spend time online, the less time they spend with traditional media Source: Journal of Computer-Mediated Communication

4. So will internet kill the print media star?

5. NO New technology never completely replaces old technology. We generally find a new purpose for “old tech”

6. Cars didn’t replace horses. Horse riding evolved from transportation into recreation

7. Photography didn’t replace painting. Impressionism, cubism, surrealism and several other important art movements emerged after the invention of the camera .

8. Digital media, social or otherwise, won’t completely replace print media. Print media will evolve.

9. Magazines are best positioned amongst traditional media to weather the internet storm as the industry already is structured as a ‘mass of niches’ with a title catering to almost any interest

10. While 2008 Ad Revenues are down 11.7% Source: Magazine Publishers of America

11. ... circulation revenue is up Source: BusinessWeek, May 15, 2009

12. Insight Magazine content is valued by readers Using advertising as the primary source of funding that content is what’s broken

13. “ What business are you in?” Jeff Jarvis, author of What Would Google Do

14. Not breaking news Twitter and blogs do it faster

15. Not community Services like Facebook and Meetup have that covered

16. There are many newspapers and news shows reporting the same things. Magazines have a voice and in this era voice is values ; magazines can create content with unique value and if they can continue to find readers across media they will survive. Jeff Jarvis

18. Magazines are curators of content of a particular taste and point of view.

19. How does one profit from content when standard advertising can no longer pay most of the bills?

20. Be a Brand Maxim is more than a men’s magazine. It’s a male fantasy brand that throws parties and opens nightclubs. Having multiple revenue streams takes away the publisher’s dependence on advertising. It also allows for a deeper understanding of the audience allowing for richer marketing partnerships with other brands

21. Be a Brand Extension “ O – The Oprah Magazine” extends Oprah Winfrey’s personal brand. In Canada, LCBO’s “Food & Drink” and The Beer Store’s “Chill” serve as a marketing platform for brands within their respective categories.

22. Find a receptive captive audience In flight magazines like En Route and commuter magazines like Metro can promise a receptive audience to marketers because of their captive audience

23. Find a receptive captive audience Are there any unexplored captive areas?

24. Be a content platform OhMyNews is a Korean newspaper that edits articles crowdsourced from citizen journalists . The writers are paid if the article is published. With less full-time staff, the paper is able to sustain itself

26. Be an Aggregator Lexus sponsored “Mine” Magazine, an aggregate of several titles based on preferences chosen by readers HSBC sponsored a custom magazine where consumers would get an HSBC branded hard cover, choose from a series of loose-leaf articles, and have it bound before their flight

27. Be an Aggregator Now imagine a meta-magazine, one that scoured the Internet for great content that matched your preferences either by survey or based on your Facebook profile. Article quality would be determined by reader reviews, an automated algorithm, and/or editorial reviews. Ads and marketing partnerships could be targeted based on article context and reader profiles.

29. Thank You Jason Dojc www.linkedin.com/in/jdojc