MAHA Global and IPR: Do Actions Speak Louder Than Words?
Emirates
1.
2. Emirates is the largest airline in the Middle East, operating over 2500 flights per
week.
On 25th October 1985, Emirates flew its first routes out of Dubai with just two
aircraft-a least Boeing 737 and Airbus 300 B4.
Emirates first flight was from Dubai to Karachi targeted from least aircraft of
PIA.
Emirates is the private airline of UAE which have its separate terminals in Dubai.
3. Our vision is to make the Becoming an ecologically-efficient
Emirates Group an organization means growing our
environmental leader in the business to be economically
aviation and travel industries. sustainable, while using fewer
Our goals make sustainability resources and creating less waste
and eco-efficiency the and pollution. If we achieve these
cornerstones of all Group aims, we achieve benefits for our
operations – both in the air, and customers, the environment and
on the ground. our business - the triple bottom
line.
4. Emirates is service provider.
Emirates brand equity, which is the price of brand, is very high.
Emirates is a class conscious airline.
In summer vacations Emirates makes many summer camps so that people travel in
Emirates.
Emirates Advertisement.
Recently, Emirates is targeting America.
5. Emirates fly 4 times a day from Karachi. It provides convenience to customers.
6. An initial start-up capital of US$10m. The Dubai Government is the sole owner of
the company.
SLOGANS USED BY EMIRATES
Emirates. The Finest in the Sky
Be good to yourself. Fly Emirates
When was the. last time you did something for the first time? Fly Emirates.
Fly Emirates. Keep Discovering
Fly Emirates. Meet Dubai
7. Emirates has diversified into related industries and sectors.
The Emirates Group, employed a total of 49,950 employees.
The primary focus for Emirates and its employees is to deliver superior customer
service.
Another strategy is to use profit sharing schemes on performance based.
8. Emirates is a multi diversified cultured organization.
There is no discrimination of gender, religion, color and etc.
Employees get off around 5pm. Emirates offer transport facility to employees and
uniform within office premises but not outside.
The Emirates Group is made up of over 57,000 staff from 163 countries across the
world.
Many of these staff are passionate issues, and are ready and willing to lend a hand.
In recession period emirates decreased the benefits to a extent that they give to
employees.
It benefits in the form of no unemployment of emirates employees during
recession.
9. Emirates Group 'Environment Champions 'about environment.
Motivated staff are asked to nominate themselves as ‘Environment Champions’,
with over 1,200 staff involved to date.
Emirates food service
10. The established network carriers in Europe and
Australia.
These carriers also find difficult to deal with the
growing competitive threat.
Emirates has invested in a program called “tailored
arrivals”.
It first determines the speed and flight profile from the
air onto the runway.
At the heart of the Emirates business model is a
commitment to true international competition and
open skies.
11. It believes that an open global economy is vital to free and fair trade, economic
growth and fuller employment.
The protection of a national carrier simply because it carries the flag of one
particular country belongs to the past.
Market access is vital for exporters, passengers, airports and local economies.
The secret of Emirates’ success.
The Emirates Group has initiated recycling programmes targeting a diverse range.
In the last financial year (2010-11), over 4,917 tones of waste was recycled by the
Emirates Group in Dubai.
Emirates Group Headquarters (EGHQ) represents one of the largest work locations
for the Group and also one of the best locations for collecting recyclable office
waste.
12. Recycling of paper, cardboard, plastic bottles, aluminum drink cans, steel cans and
printer cartridges is carried out at EGHQ (EMIRATES GROUP HEADQUARTERS)
EKFC (EMIRATES FLIHGT CATERING) operates the largest flight catering facility.
The Emirates Group also recycles used clothing from staff, resulting in over 24,000kg
of items being recycled in 2010-11.
15. ICE (Information, Communication, Entertainment).
Emirates now feature docking capability for Apple Inc.’s iPod portable music and
video player as of mid-2007.
It enables the in-flight entertainment system.
The aircraft, an Airbus A340 which stops mobiles from interfering with a plane’s
electronics.
Emirates plan to extend the system to more aircraft.
In cricket, Emirates sponsors Cricket Australia, Lord’s Taverners and Pro Arch
Tournament.
Emirates has also become an official partner of the International Cricket Council
until 2015.
16. A codeshare agreement.
A seat can be purchased on one airline
It allows greater access to cities through a given airline’s network.
Emirates has codeshare agreements with the following airlines:
Air Malta, Air Mauritius, Japan Airlines, Jet Airways, Korean Air, Oman Air,
Philippine Airlines, South African Airways and Thai Airways International.
Emirates currently flies to 110 cities in 66 countries across Europe, North
America, South America, the Middle East, Africa, the Indian subcontinent and
Asia-Pacific.
17. So far this year, the airline has launched a new route to Basra, Iraq on 2 February
and will start new services to Geneva on 1 June and Copenhagen on 1 August.
In the financial year 2010/2011, Emirates carried 31.4 million passengers.
The airline ranks in amongst the top ten carriers worldwide in 2007.
In 2010 the airline ranks sixth largest airline in the world.
18. Emirates has built up a strong brand name as a leader in the aviation industry.
In February 2011, Air Transport World gave Emirates Airlines the title of
“AIRLINE OF THE YEAR” for 2011.
The award has given based on recognition of its commitment.
The Emirates Group’s commitment to eco-efficiency.
It strives to be leaders in eco-efficiency in our industry and in our region.
19. In the air and on the ground, the Emirates Group is committed to acting
sustainably in the interests of our customers, our business, the natural
environment and the over 110 destinations we serve worldwide.
The Group has much to be proud of environmentally.
The greatest environmental difference Emirates can
make.
All of us can look for ways to be more sustainable
and eco-efficient. Let’s embrace this important
challenge.
Sincerely,
H.H. Sheikh Ahmed bin Saeed- Al-Maktoum
Chairman and Chief Executive Emirates Airline &
Group
