Giving 2.0<br />
Giving digitally 1.0: contributing efficiently online<br />On December 26, 2004 an earthquake in Indian Ocean spawned a Ts...
But the charities failed to gain the public trust<br />
Disappointed by big charities and empowered by new technologies, people took matters into their own hands. Using various d...
Giving Digitally 2.0: Using digital technologies to make a difference directly<br />They don’t care about us, they care ab...
So what are they doing?<br /> <br />
They're starting causes<br /><ul><li>Local campaigns seem to generate more funds per member than national/global ones.
More members DOES NOT mean more impact or donations generated.</li></li></ul><li>They're organizing fundraising events<br ...
650 people attended
Over $25,000 raised
Social media enables the event to be organized and serves as a back channel (live tweets, discussions, pics, post event to...
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Giving 2.0

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This is more descriptive than prescriptive on the current state of giving in our socially mediated world.

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Giving 2.0

  1. 1. Giving 2.0<br />
  2. 2. Giving digitally 1.0: contributing efficiently online<br />On December 26, 2004 an earthquake in Indian Ocean spawned a Tsunami that wreaked havoc over India, Indonesia, Sri Lanka, and Thailand.<br />The world responded with an outpouring of aid…much of which was given online<br />In the first 4 days of the disaster 60% of Canadian donations came over the internet(Source: Charity Village)<br />People and charities embraced the Internet because it made giving easier. Donors could give with the click of a mouse and Charities would collect immediately.<br />
  3. 3. But the charities failed to gain the public trust<br />
  4. 4. Disappointed by big charities and empowered by new technologies, people took matters into their own hands. Using various digital properties, they raised funds and recruited volunteers online on their own.<br />
  5. 5. Giving Digitally 2.0: Using digital technologies to make a difference directly<br />They don’t care about us, they care about the cause<br />
  6. 6. So what are they doing?<br /> <br />
  7. 7. They're starting causes<br /><ul><li>Local campaigns seem to generate more funds per member than national/global ones.
  8. 8. More members DOES NOT mean more impact or donations generated.</li></li></ul><li>They're organizing fundraising events<br /><ul><li>3 weeks to organize
  9. 9. 650 people attended
  10. 10. Over $25,000 raised
  11. 11. Social media enables the event to be organized and serves as a back channel (live tweets, discussions, pics, post event to keep momentum going to repeat the event)</li></li></ul><li>The Gold Standard of Giving: Kiva – Micro-loans to small businesses in developing nations<br />Donor sees the recipient<br />Enables the donor to see the recipient<br />Donor sees progress<br />Donor gets to be the hero<br />
  12. 12. For non-profits to survive, they’re going to have to find some way to Kiva-fy themselves<br />
  13. 13. Ideas?<br />

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