Project Introduction Rikkyo Summer 2016

1. R IK K YO B U SIN ESS PR OGR A M
PROJECT INTRODUCTION

2. HOW DO I GET STARTED?
• The Challenge
• Topics (Okanagan Industries)
• Marketing Proposal Components
• Final Presentation of Marketing Proposal
• Evaluation
• Evaluation Requirements

3. THE CHALLENGE
You will:
• work in teams
• choose a product (product, service, experience) from one of
our Okanagan industries that we visit
• create a marketing proposal that would further develop the
market for that product
You can impact the current domestic or international market!

4. TOPICS: OKANAGAN INDUSTRIES
Okanagan Hotel and
Spa Industry:
Sparkling Hill Resort

5. TOPICS: OKANAGAN INDUSTRIES
Mountain Resort
Industry:
Silver Star Resort

6. PRODUCT:
PRODUCT, SERVICE, EXPERIENCE

7. PROPOSAL COMPONENTS
Each marketing proposal should include:
1. Name and description of business product
2. Market comparison: Canada and Japan
3. Marketing rationale and strategy
4. Marketing plan: target group/timeline /SWOT
5. Budget

8. FINAL ORAL PRESENTATION
Each group will be given 20 minutes to present their
marketing proposal to a panel of judges.

9. EVALUATION
A marketing evaluation panel will:
• assess each group
• determine if presentation of marketing proposal fulfills
the following 10 requirements:

10. EVALUATION REQUIREMENTS
1. There is evidence of a clear
marketing rationale and strategy
2. Team has a thorough understanding
of the product and market demand
3. Product is compared to existing
Japanese product/service
4. Team effectively addresses the
needs/wants of the target group
5. Marketing plan timeline is realistic
and achievable
6. SWOT analysis is discussed
effectively
7. An estimated budget is provided
8. Each team member participates in
the presentation and effectively
presents their segment of the project
9. Presentation is prepared, organized
and professionally delivered
10. Presentation materials are effective
and relevant

11. HERE’S TO YOUR SUCCESS
LET’S GET STARTED!