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Powerhouse Sales Activate


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Our salesforce/store activators are the engine of your businesses, and that engine needs as much Power as it can get – especially to seize specific opportunities – right?

Powerhouse Sales Activate provides a specialised service: Boosting your sales team/trade counter training team to assist with product launches, trade shows, unforeseen problems and peak time demands.

Our 32 years of experience in various industries and legacy of success allows us to capitalise on our experience (market insights, trade retail network) and together - we will secure opportunistic/tactical advantages for your brand.

See your business thrive - “Your Growth, Our Success”

Published in: Sales
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Powerhouse Sales Activate

  1. 1. We focus on Trade Retail!
  2. 2. Meeting your needs! •  Tactical or reactive selling and activations •  Trade Shows •  Boost sales efforts for seasonal, opportunistic or promotional periods •  New product launches •  Trade Counter and Consumer education •  Revitalising established products and brands •  Invigorate an under performing category We will •  Win over highly influential trade counter staff. •  Get buy in from trade counter staff and end consumers. •  Gather market insights. •  Train product knowledge and application expertise. •  Build Brand equity. •  Build Brand loyalty •  Firmly establish your product and brands’ key differentiators. POWERHOUSE sales activate We focus on Trade Retail!
  3. 3. We will •  Win over highly influential trade counter staff •  Get buy in from trade counter staff and end consumers •  Gather market insights •  Train product knowledge and application expertise •  Build Brand equity •  Build Brand loyalty •  Firmly establish your product and brands’ key differentiators POWERHOUSE sales activate We focus on Trade Retail!
  4. 4. Appoint our team for: (Sales and trade counter and consumer activations) Sales •  High calibre, experienced, winning team •  Temporary or on contract •  Establish or reinforce your product & brand differentiators and USP’s •  Product promotion •  Trouble shooting •  Query resolution •  Competitor activity monitoring & reporting •  Win store managers over and; •  Get your products on the shelf •  Secure orders •  Resolve queries •  Motivate store staff •  Keeping things on track •  Get products moving off the shelf •  Secure opportunistic tactical advantages We focus on Trade Retail! POWERHOUSE sales activate
  5. 5. Appoint us for your:! Trade Counter Activations •  Train the highly influential trade counter staff •  Win store managers over •  Get trade counter personnel specifying your product •  Encourage trade counter personnel to switch sell to your product At Store and At Consumer Activations •  Selling & switch selling •  Promoting •  Education on features and benefits of products •  Create “Top of mind” awareness •  Build Brand equity We focus on Trade Retail! POWERHOUSE sales activate
  6. 6. •  We offer an experienced, high calibre team who have extensive relationships with retailers from management to trade counter staff. •  Selling •  Train staff and end consumers. •  Technical acumen •  Customer Relationship building •  Promotions •  Query resolution Our team is currently operational in Gauteng, Pretoria, Limpopo, North West & Mpumalanga and has established, strong relationships with retailers in the Trade Retail building sector. Choose! POWERHOUSE Sales Activate! target > ac)on > results We focus on Trade Retail!
  7. 7. status quo! YOU: tell us your and objectives WE: ! Scope the project •  Discuss, present & get approvals for plans & costs •  Action plan | Key activities, resources and time line sign off •  Select / Recruit as required •  Training •  Provide promotional plans, activities and literature •  Get going with – Selling, Training, Trade Counter Activiations and Consumer Activations •  Daily weekly reporting against KPA’s •  Monthly executive reporting against KPA’s HOW? We focus on Trade Retail!
  8. 8. Our most recent assignment was with a new entrant cement manufacturing company. The assignment was to launch their new cement products in the market. The contract was initially signed for 3 months and then extended to 6 months as a result of the huge success achieved through the activations and promotions. The objectives of the assignment were : •  Specific sales target, store listings •  Trade Counter activations in 252 stores located in Limpopo, Mpumalanga, Gauteng, North West and Eastern Gauteng to train the trade counter staff. •  Target was 180 trade counter activations per month •  The promoter had to visit the store where they spoke with each Trade counter person, either collectively or in turn promoting the features and benefits of the company and it’s products. •  The team were also tasked with: •  Gathering contact details of the Trade counter staff •  Report key questions & queries to the Team leader and the client’s respective sales team •  Provide a call report •  Get a signed log to confirm the visit. The Trade counter activation team were graded on the following key deliverables : •  Knowledge •  Products •  Uses •  Presentability CASE STUDY We focus on Trade Retail!
  9. 9. CASE STUDY achievements! The Trade Counter Activation team far exceeded expectations and the ambitious targets that were set. Monthly target of 180 activations was exceeded every month. •  Sales growth of 25% achieved within the 1st month of Trade Counter Activations. •  Monthly sales targets were exceeded every month. •  A further phenomonal sales month in July 2016 when the ambitious targeted sales were exceeded by more than 18%. •  Promotional campaign as started in July 2016 and contributed to the exceptional response from the market. •  Client has confirmed that our Trade Counter Activation team will be recruited again for six months in 2017. We focus on Trade Retail!
  10. 10. ADDITIONALservices! •  Promotions (concept to implementation •  Design and Supply of any product or company related brochures required for the Trade Counter Activations or Promotions. •  Sourcing and Supply of Promotional items EG. Caps, T- shirts, Pens, Lanyards etc. •  SOCIAL MEDIA – to re-enforce engagement •  Web design, print & media platforms •  Functions & Events •  Full Through the line Advertising Agency and PR services with our Powerhouse Advertising division. We focus on Trade Retail!