Project orientation ppt jane
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This document outlines a business marketing project for students to develop a marketing plan for a wine product from either Mission Hill Winery or Summer Hill Winery in the Okanagan Valley of British Columbia. It provides background information on the Okanagan wine industry, which produces 90% of the wine in BC and is the second largest wine region in Canada. Students will work in teams to create a marketing plan with strategies, goals, programs and evaluation for their chosen product. Their presentation will be evaluated on 10 criteria including understanding of the product and market, effective communication of the marketing rationale, and addressing the target group's needs.
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This document discusses career opportunities for baking and pastry professionals. It describes different types of bakeries including large commercial bakeries that do volume production and smaller specialty shops. It outlines paths to careers such as obtaining formal education from dedicated baking programs, gaining experience, pursuing continuing education, and obtaining certifications. It emphasizes the importance of networking, and discusses managing the business aspects of baking including physical assets, information, human resources, and time. Finally, it outlines virtues important for the profession like an open mind, quality appreciation, responsibility, commitment to service, and good judgment.
Stone Cosmetics Sales Project 2013
This document outlines a sales strategy for Stone Cosmetics to expand into international markets such as Brazil, Africa, and BRIC countries. It analyzes market trends, recommends a direct sales approach using distributors and consultants, and provides an overview of the company's product lines and partnerships to support global distribution. The strategy focuses on quality cosmetics, training, and establishing solid
AllisonCupillariCV_2014_12
Allison Cupillari is a marketing manager with over 13 years of experience in brand management, product marketing, account management, and developing marketing strategies. She is currently a Senior Manager at Oldfields, where she helps develop the company's strategic plan and focuses on sales expertise. Previously, she spent six years in leadership roles at Sunbeam Corporation, gaining experience in brand management, product marketing, staff management, and new product development. She is highly skilled in creating and implementing strategies to deliver projects on time and within budget.
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The marketing plan for Jacob's Creek wine aims to increase sales by 20% by 2018 through various strategies and tactics. The plan identifies the company's strengths such as its strong brand image and award-winning winemaking, but also weaknesses like being perceived as outdated. The best part of the plan is sponsoring popular events to promote the brand, but it fails to analyze competitors which is important for their goals. The objectives, strategies, and tactics discussed in the plan could help Jacob's Creek become the leading Australian wine and spirits brand if executed properly.
Cbb mac case study
M.A.C Cosmetics was established in 1984 in Toronto by makeup artist Frank Toskan and beauty salon owner Frank Angelo. It started by serving other makeup artists, models, and photographers and grew through word-of-mouth. In 1995, Estée Lauder Companies acquired a stake in M.A.C to help expand it globally. It now has over 1,000 locations worldwide. M.A.C's popularity is attributed to its product differentiation strategies like customized pigments, packaging, and pricing strategies that focus on customer loyalty. The brand celebrates diversity and individuality through its motto of being for "all ages, all races, all sexes." It has a strong social media presence
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【业务选择办理准则】
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Project orientation ppt jane
- 1. R IK K YO B U SIN ESS PR OGR A M PROJECT ORIENTATION
- 2. HOW DO I GET STARTED? • Topic • The Challenge • Marketing Plan Components • Final Presentation • Evaluation • Evaluation Requirements
- 4. OKANAGAN WINE INDUSTRY • The Okanagan Valley is the second largest wine region in Canada. • It produces 90% of all wine in British Columbia. • It is ranked second for wine sales in economic importance in the country.
- 5. WHO STARTED PLANTING GRAPES? Grapes were first grown in 1859 in the Okanagan Mission here in Kelowna by Charles Pandosy for sacramental wines.
- 6. THE OKANAGAN WINE INDUSTRY TODAY • The number of grape wineries in BC has grown : 1990 – 17 wineries 2014 – 273 wineries • There are more than 80 varieties of grapes grown. • Top grapes planted are: Pinot Gris (white) and Merlot (red). • Okanagan wines win international wine awards.
- 7. THE OKANAGAN WINE MARKET The wine industry in Kelowna generates $140 million annually. However, there still remains room for growth and development… This is where you step in and impact the current Okanagan Wine Market!
- 8. THE CHALLENGE You will: • work in teams • choose a product made by either Mission Hill Winery or Summer Hill Winery • create a marketing plan that would further develop the market for that product.
- 9. PRODUCT
- 10. PLAN COMPONENTS Each marketing plan should include: 1. Identifiable marketing strategies for encouraging demand for your product 2. Rationale for the strategies used 3. Strategic goal and target market 4. Action programs
- 11. PLAN COMPONENTS 5. Challenges/limitations/benefits related to promoting your product 6. A Questionnaire that will be used to gather data about your product in order to help your group determine price point, suggested target market, and sales techniques that could be used to promote your product
- 12. FINAL PRESENTATION Each group will be given 20 minutes to present their marketing project to a panel of judges.
- 13. EVALUATION A marketing evaluation panel will: • assess each group • determine if presentation of marketing proposal fulfills the following 10 requirements:
- 14. EVALUATION REQUIREMENTS 1. There is evidence of a clear marketing plan 2. Team has a thorough understanding of the product and market demand 3. Team is able to clearly communicate the rationale used for their marketing plan 4. Team effectively addresses the needs/wants of the target group 5. Each team member participates in the presentation and effectively presents their segment of the project 6. The team is organized and well prepared 7. Presentation materials are effective and relevant 8. Language choice is coherent and effective 9. The presentation is professional in delivery 10. The presentation reflects the product and marketing goals effectively
- 15. HERE’S TO YOUR SUCCESS LET’S GET STARTED!