for tourism students

1. STRATEGIES FOR TOURISM
PRODUCT DEVELOPMENT
Chapter 5

13. DESTINATION STRATEGY FOR
TOURISM PRODUCR DEVELOPMENT

14. Resources Attributes

15. POLICIES AND SYSTEM

16. The variable in tourism product development
strategy

19. 9 Proven Strategies for Tourism Product
Development and Achieving Targets
Introduction
• As a Tourism Product Manager, developing new products and achieving
targets is essential for the growth and success of the company. To achieve
these goals, you need to have a clear understanding of the market and
customer needs. In this blog, we will share 10 proven strategies for Tourism
Product Development and Achieving Targets.

20. 1: Conduct Market Research
The first step in developing new tourism products is to conduct market research. This
will help you identify market trends, customer preferences, and identify gaps in the
market. Some of the ways to conduct market research include:
• Analyzing online search queries related to tourism products and services.
• Surveying potential customers to understand their preferences and needs.
• Analyzing competitor products and services.

21. 2: Define Product Goals
Once you have conducted market research, it’s time to define the product goals. This
includes identifying the target market, pricing, distribution channels, and marketing
strategy. To define product goals, you need to:
• Clearly identify the target market and their needs.
• Determine the pricing strategy based on market research.
• Choose the most effective distribution channels to reach your target market.
• Develop a marketing strategy that includes branding, advertising, and promotions.

22. 3: Prototype and Test
After defining product goals, create a prototype and test it with a focus group.
This will help you refine the product, make necessary changes, and ensure that
it meets customer needs. To prototype and test, you need to:
• Create a prototype of the product based on product goals.
• Test the prototype with a focus group to get feedback.
• Use feedback to refine the product and make necessary changes.

23. 4: Create a Launch Plan
Once you have a finalized product, you need to develop a launch plan. This includes
developing a marketing and sales strategy, promotions, and target launch date. To
create a launch plan, you need to:
• Develop a marketing and sales strategy that includes branding, advertising, and
promotions.
• Determine the target launch date and create a timeline.
• Develop a sales strategy that includes sales channels and sales targets.
• Develop promotions that will generate interest in the product.

24. 5: Monitor and Evaluate
• After the product is launched, it’s important to monitor its performance and
evaluate its success. This will help you make necessary improvements and refine the
product to achieve your targets. To monitor and evaluate, you need to:
• Monitor sales data and customer feedback.
• Use data to make necessary improvements to the product.
• Refine the product to ensure it meets customer needs and achieves targets.

25. 6: Stay up-to-date with Industry Trends
To stay ahead of the competition, it’s essential to stay up-to-date with industry
trends. This will help you identify new opportunities, changes in customer
preferences, and stay ahead of the competition. To stay up-to-date, you need to:
• Read industry publications and blogs.
• Attend industry conferences and events.
• Network with industry professionals to stay informed.

26. 7: Innovate Continuously
Innovation is essential to remain competitive in the tourism industry. This means
continuously developing new products, refining existing products, and finding new
ways to meet customer needs. To innovate continuously, you need to:
• Encourage creativity and innovation among your team members.
• Develop a culture of innovation within the company.
• Allocate resources for research and development.

27. 8: Provide Exceptional Customer Service
Providing exceptional customer service is essential to retaining customers and building brand loyalty. This means going above and beyond to
meet customer needs and provide a positive experience.
To provide exceptional customer service, consider the following:
• Personalize the experience: Address customers by name and offer tailored recommendations based on their interests.
• Be responsive: Respond to customer inquiries and complaints promptly and with empathy. Even if you don’t have an immediate
solution, let the customer know that you’re working on it.
• Train your staff: Make sure that all staff members are knowledgeable about your products and services and are equipped to handle
customer inquiries and issues.
• Anticipate needs: Pay attention to customer behaviour and anticipate their needs. For example, if you notice a customer has been
browsing beach resorts, offer them information on nearby water sports activities.
• Use feedback: Encourage customers to provide feedback and use that feedback to improve your products and services. This shows that
you value their opinion and are committed to providing the best experience possible.
By providing exceptional customer service, you’ll not only retain customers but also generate positive word-of-mouth marketing, which can
lead to new customers and increased revenue.

28. 9: Monitor and Measure Performance
To ensure that your tourism product development strategies are effective, it’s essential to monitor and measure your
performance. This means tracking key performance indicators (KPIs) and regularly reviewing your progress.
Some KPIs to consider include:
• Conversion rate: The percentage of website visitors who take a desired action, such as booking a tour or making a
reservation.
• Customer acquisition cost: The cost of acquiring a new customer, including advertising, marketing, and sales
expenses.
• Customer lifetime value: The total value of a customer over their lifetime of patronage, including repeat business
and referrals.
• Revenue per available room (RevPAR): A metric used in the hospitality industry to measure revenue generated
per available room.
• Net promoter score (NPS): A customer satisfaction metric that measures the likelihood of customers
recommending your business to others.
• By monitoring and measuring your performance, you can identify areas for improvement and make data-driven
decisions to optimize your tourism product development strategies.

29. Conclusion
• Developing new tourism products and achieving targets is essential for the
growth and success of any tourism company. By following these 9 proven
strategies, you can increase your chances of success and stand out in a
competitive market. Remember to keep your target audience in mind, use
data to inform your decisions, and prioritize exceptional customer service.
With a strategic approach and a willingness to adapt, you can maximize your
success in tourism product development.

30. THE END
Thank you