Media Web Meet-up 1: CC "Rock'n'Rebirth"


Published on

Presented at

Published in: Economy & Finance, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Media Web Meet-up 1: CC "Rock'n'Rebirth"

  1. 1. Media Web Meet-up 1 @Neue Songbird Nest, 2007-11-13 “Rock’n’Rebirth” Mike Linksvayer Vice President, Creative Commons Original photo by Andrew* Licensed under CC Attribution-ShareAlike 2.0
  2. 2. Creative Commons .ORG <ul><li>Nonprofit organization, launched to public December 2002 </li></ul><ul><li>HQ in San Francisco (around the corner) </li></ul><ul><li>Science Commons division in Boston </li></ul><ul><li>~60 international jurisdiction projects, coordinated from Berlin </li></ul><ul><li>Foundation, corporate, and individual funding </li></ul>
  3. 3. Enabling Reasonable Copyright <ul><li>Space between ignoring copyright and ignoring fair use & public good </li></ul><ul><li>Legal and technical tools enabling a “Some Rights Reserved” model </li></ul><ul><li>Like “free software” or “open source” for content/media </li></ul><ul><ul><li>But with more restrictive options </li></ul></ul><ul><ul><li>Media is more diverse and at least a decade(?) behind software </li></ul></ul>
  4. 5. Six Mainstream Licenses
  5. 6. Lawyer Readable
  6. 7. Human Readable
  7. 8. Machine Readable <rdf:RDF xmlns=&quot;; xmlns:rdf=&quot;;> <License rdf:about=&quot;;> <permits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <prohibits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> </License> </rdf:RDF>
  8. 9. Rights Description vs. Rights Management <ul><li>Copy/use promotion vs. copy/use protection </li></ul><ul><li>Encourage fans vs. discourage casual pirates </li></ul><ul><li>Resource management vs. customer management </li></ul><ul><li>Web content model vs. 20 th century content model </li></ul><ul><li>Not necessarily mutually exclusive </li></ul>
  9. 10. DRM Opportunity Cost <ul><li>Publishers did not create consumer value with new technologies </li></ul><ul><li>Did everything to prevent others from doing so </li></ul><ul><li>Inadvertently handed dominant position to Apple/iTunes </li></ul><ul><li>“Compliance” has costs ... be careful in your cost/benefit analysis ... worry about creating inadvertent monopolies </li></ul>
  10. 11. How many decades is music behind? <ul><li>Some evidence... </li></ul>
  11. 12. Big changes in the majors
  12. 13. Big changes in the majors
  13. 14. Big stories in the majors
  14. 15. Radiohead “Radiohead 01” at Pukkelpop Festival, Belgium by slushpup licensed under CC BY 2.0
  15. 16. Trent Reznor “ ...I will make you hurt” photo of Nine Inch Nails by ::: M @ X ::: licensed under CC BY-SA 2.0
  16. 17. Madonna “ Madonna” illustration by Delwin licensed under CC BY 2.0
  17. 18. Led Zeppelin “ the river is still iced over” by djimison licensed under CC BY-SA 2.0
  18. 19. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0
  19. 20. Nothing new
  20. 21. No label – old as rocks “ Punk’s Not Dead” by bovinity licensed under CC BY-SA 2.0
  21. 22. Variable pricing - Magnatune
  22. 23. But symptomatic of a seismic shift
  23. 24. Take this opportunity
  24. 25. To do it right
  25. 26. Media (The Web)
  26. 27. The Open Media Web
  27. 28. As Mozilla did for the web...
  28. 29. Open Source
  29. 30. Open Standards
  30. 31. Open Content
  31. 32. URL
  32. 33. Playlist this
  33. 34. Dead to the Web
  34. 35. GET me a URL <ul><li>open formats </li></ul><ul><li>web metadata </li></ul><ul><li>packaging </li></ul><ul><li>media syndication </li></ul><ul><li>provenance </li></ul><ul><li><audio> and <video> </li></ul><ul><li>... </li></ul>
  35. 36. Dogfood “ Roxy’s Holiday Dinner” by _Jenn licensed under CC BY 2.0
  36. 37. Rebirth? <ul><li>Rock’n’Roll music never died (but hasn’t been the most vibrant genre in a long time) </li></ul><ul><li>Rock’n’Roll industry is dying (and who cares) </li></ul><ul><li>Music is thriving as never before, and everyone can participate </li></ul><ul><li>A ‘rebirth’ of participatory culture and democracy, and a nimbler music distribution and marketing industry </li></ul>
  37. 38. Create Opportunities
  38. 39. Take It Away! <ul><li>License </li></ul><ul><ul><li> </li></ul></ul><ul><li>Attribution </li></ul><ul><ul><li>Author: Mike Linksvayer </li></ul></ul><ul><ul><li>Link: </li></ul></ul><ul><li>Questions? </li></ul><ul><ul><li>[email_address] </li></ul></ul>Original photo by Fabricio Zuardi Licensed under CC Attribution 2.0