1. Joe Carroll Double Page Analysis
The designs of the pages are very balanced and very clean looking. One half is the large editorial
image that’s mainly dark colours with red and blue accents and on the other page is all of the text
with a large ‘S’ behind it all. The long thin column of text balances well with the thicker column
and the white background keeps the text readable.
The page is made up of solely serif font in black
(excluding the logos). The text is sometimes in
italics and varies size. This type of font is a regular
used by Q. this type of font is very good as it
keeps the magazine looking fresh and formal.
When looking at the pages I don’t see any clear uses of any design
principles.
The only picture on this double page is a large image of
the artist. It is a close up that features lots of dark tones
of black, blue and red. The artist is giving a sultry pose
and is linked to the artist style and genre. It is not a
standard type of picture that magazines usually go for,
it is highly stylised and edited; this applying to younger
or newer readers.
The house style of the page is very minimal and clean
looking this is due to the plain font, balanced image and
use of the large letter to eliminate as much white space
as possible. Also the gutters are very linear pull quotes
and side bars have not been used. However the first
column is in a larger font and this is the kicker.
The design of this double page is a lot less
formal than the Q double page. The pages are
not sectioned off a strongly and all of the grey
tones are very harmonious and keep it looking
relaxed. The large picture is balanced with the
large heading. The use of all similar colors is very
sophisticated without being too strong on the
eye, which adds to easy reading and a modern
look appalling to lots of readers.
From what I can see there is a loose use of the
rule of thirds. The model is loosely placed in the
right cross section and the main headline resting
on the center line. This adds some formality and
order and stops the casual layout and colors
from looking sloppy and untidy.
All of the text is a rather dark
grey and off black which is
sometimes serif and some times
sans-serif. The kicker is in italics
which helps separate it from the
main piece of text. The font also
reduces size as it goes
downwards on the page and this
gradient draws the eye down and
encourages reading.
The house style of the double page is uniform and balanced
with the use of coordinating tones and the loose reverence
to the rule of thirds. Even as the off center placing of the
image with the model not giving direct address reduces
stiffness. The font is varied and fun while being
contemporary and modern. All of this result in a very
polished looking page and appealing aesthetics.
The large picture of the model, it’s a
close up and a head shot, she is not
giving direct address and is looking
casually to right. Again this and the
color scheme along with the mixed font
types add to the off-the-cuff look of the
pages. The older style of font also
match the style and genre of the artist
pictured.