Double Page Analysis 2 - Hammer Magazine

1. House Style – The colours used on the right
page are Blue, Black, Brown, Silver and
Cream/White. All of these colours suit very
well and each part matches with another. The
bottom part of the pen matches the metal
part of the notebook, the top part of the pen
matches the handwriting, the giant B and the
separators and the brief summary matches
the main article and the quote at the end. The
colour of the font also ties in with the left
page, as the photos are in Black and White,
the Black text suits the images well and add to
that mysterious mood that the photos set.
Going back to the Rock Genre, people are
stereotyped to wear a lot of dark colours, so
the house style matches this.
Text (layout) – The article is in paragraphs and
despite there not being spaces between each
one, you can see clearly where each one
starts and ends. This is a slightly effective way
to set it out, because the reader can see when
the paragraphs are finished, but each one is
quite long, so there is quite a bit to take in.
There are separators on the page and you can
see the top, middle and bottom clearly. This
will ensure that the reader does not get
confused between each part.
Black and White Pictures – The article on the right hand page talks
about how the Rock Scene was lacking and needed something new.
The photos on the left are of some of the bands mentioned in the
text. This could represent how these bands kind of blended into the
background when My Chemical Romance came to fame. Also,
people who are fans of these bands may want to buy the magazine
because they have a feature in it. The Black and White is also part
of the House Style and looks quite ominous I think.
Background – Hammer have set the
background to look like the book is sitting on a
wooden surface (more than likely a table). I
think that this suits the page very well,
because it makes the book look a little bit
more real; especially with the blue pen sitting
on top of the page to the right.
Website Advertising – Next to every page
number, Hammer have printed their website
address. This could attract more visitors who
have read the magazine and saw this. And
especially if people want to know more about
the company and did not know about the
website, this will be very helpful for them.