Irn bru pro forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
What does an Animator do?
Animators in the games industry are responsible for the portrayal of movement
and behavior.
Most often this is applied to give life to game characters and creatures, but
sometimes animations are also applied to other elements such as objects,
scenery, vegetation and environmental effects.
The gaming industry though, growing silently, is expected to drive revenues up to US$90.07
billion in 2020. International video game revenue was estimated to be around $80 billion in
2014, which is more than double the revenue of the international film industry in 2013. The
market leading the race worldwide were China, the US and Japan- their respective revenues
from gaming in 2016 were $24.27 billion, $23.46 billion and $12.43 billion.
have knowledge of
traditional and computer
2D and 3D animation
techniques
Be creative
and
imaginative
Have knowledge of
full motion video
(FMV)
be able to work as part a
team and also on your
own initiative
be able to take
responsibility for
organizing your work
within the production
schedule, managing files
and meeting deadlines
Animator:
To do this role, you
will need to:
The UK is the 5th largest video game market in 2017 in terms of
consumer revenues, after China , USA, Japan, South Korea and
Germany. Approximately 32.4m people in the UK play games.

Info-graphic Research:
Game Designer
To do this role, you
will need to:
be able to work in
collaboration with
multi-disciplinary
teams
be able to accept
constructive feedback on
your work
be able to present
your ideas both
verbally and on
paper
be imaginative
and creative
have good written
and verbal
communication
skills
have some
programming
skills at least at
‘scripting’ level
have storytelling and
narrative
development skills
The UK consumer spend on games was valued at a record £4.33bn in
2016, up 1.2% from 2015 (£4.28bn)
• It employs nearly 5,500 people in the UK, earning an average salary of
£30,755.
• Almost half of employees are recruited directly from education.
• The key skills shortages are in technical development, art and design, and
animation.
• Most people working on video games have an undergraduate (42%) or
postgraduate (21%) qualification.
• Employment is focused in the West Midlands (39%), Scotland (19%), the East
Midlands (14%) and London (14%).
• Salaries in computer games start higher at £18,000, rising quickly with
experience.
Working hours are regular office
hours (approximately 40 hours a
week) but, as deadlines
approach, you may need to work
overtime, including at the
weekend. Flextime is quite
common.
Information graphics or infographics are graphic visual representations
of information, data or knowledge intended to present information
quickly and clearly. They can improve cognition by utilizing graphics to
enhance the human visual system's ability to see patterns and trends.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (.). Animation artist. Available:
https://creativeskillset.org/creative_industries/ga
mes/about_the_industry. Last accessed 12th
september 2017.
Anon. (2017). Animater (Games). Available:
mes/job_roles/325_animator_games. Last
accessed 12th september 2017.
Anon. (.). Graphic design job. Available:
https://www.reed.co.uk/jobs/media-digital-
creative/graphic-design/york. Last accessed 12th
september.
Anon. (.). The gaming industry. Available:
https://www.entrepreneur.com/article/293750.
Last accessed 12th september 2017.
Anon. (.). Game Designer. Available:
mes/job_roles/331_game_designer. Last accessed
12th september 2017.
Anon. (2017). inside the video game industry.
Available:
https://books.google.co.uk/books?id=qCclDwAAQ
BAJ&printsec=frontcover&dq=Video+game+indus
try&hl=en&sa=X&redir_esc=y#v=onepage&q=Vi
deo%20game%20industry&f=false. Last
Anon. (.). Apprenticeships. Available:
https://www.prospects.ac.uk/jobs-and-work-
experience/apprenticeships. Last accessed 13th
september 2017.

Amy Pay. (2017). Why is the UK gaming industry
growing so fast. Available:
http://www.telegraph.co.uk/connect/small-
business/driving-growth/uk-gaming-industry-
growing-so-fast/. Last accessed 13th september
2017.
Anon. (.). The game industry in numbers.
Available: https://ukie.org.uk/research. Last
Anon. (.). computer game industry employment.
Available:
https://www.statista.com/statistics/285005/compu
ter-game-industry-employment-in-the-united-
kingdom-uk/. Last accessed 13th september 2017.
Dan Mason. (2017). video game careers.
Available: https://www.prospects.ac.uk/jobs-and-
work-experience/job-sectors/information-
technology/video-game-careers. Last accessed
Anon. (.). animator job profile. Available:
https://www.prospects.ac.uk/job-
profiles/animator. Last accessed 13th september
2017.

Info-graphic:
Put your info-graphic design work here.

Research:
David Amers. (.). irn bru project. Available:
http://www.creativebrief.com/cb/star-awards-09/advertising-
excellence/leith/irn-bru.pdf. Last accessed 19th september 2017.
Anon. (.). IRN-BRU. Available:
http://www.thedrum.com/topics/irn-bru-1. Last accessed 19th
september 2017.
Anon. (2015). annual report and accounting irn-bru. Available:
http://www.agbarr.co.uk/media/227993/Annual-Report-and-
Accounts-January-2015.pdf. Last accessed 19th september 2017.
Jasmin Anderson. (2017). Scotland is only country where coca-
vola isnt most popular drink. Available:
http://metro.co.uk/2017/08/18/scotland-might-be-the-only-
country-in-the-world-where-their-favourite-drink-isnt-coke-
6861543/. Last accessed 19th september 2017.
Sean Murphy. (2015). 10 things you (probably) didn’t know
about Irn-Bru Read more at:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Available:
http://foodanddrink.scotsman.com/drink/10-things-you-
probably-didnt-know-about-irn-bru/. Last accessed 19th
september 2017.
Laura Hughs. (2016). IRN BRU Sales. Available:
http://www.telegraph.co.uk/news/2016/11/21/irn-bru-sales-in-
parliament-soar-since-snp-increased-numbers-in/. Last accessed
Anon. (.). coca cola. Available:
https://yougov.co.uk/profileslite#/Coca_Cola/demographics. Last
Anon. (.). irn bru. Available:
https://yougov.co.uk/profileslite#/Irn_Bru/demographics. Last
Anon. (.). coca-cola. Available:
https://en.wikipedia.org/wiki/Coca-Cola#In_mass_media. Last
Anon. (.). Irn-Bru. Available: https://en.wikipedia.org/wiki/Irn-
Bru#References_in_media. Last accessed 20th september 2017.

Client research:
Irn-bru is made by AG Barr, a Glasgow based soft drinks company. Whilst the Barr’s brand portfolio is increasing ear on
year ,the company’s jewel in the crown remains IRN-BRU. It accounts for two thirds of Barr sales and most of this is
generated from sales in Scotland.
Launched in 1901 in Scotland,
IRN-BRU is a carbonated soft
drink made to an original secret
recipe, which from 1901 has
contained 32 flavours.
The secret recipe has been passed
down from one generation of the Barr
family to another since 1901 when
BARR'S IRON BREW (as it was then) was
launched by Robert Barr and his son
Andrew Greig Barr.

Client research:
https://www.youtube.com/watch?v=ibuLgsVcQUY
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it. This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms
You down when you are stressed making you very chilled out portrayed with the dad now having a baby in this ad. This irn-bru
advert has a very large sense of comedy and humour in it meaning it hits the target audience of of late teens to adults.

Client research:
https://www.youtube.com/watch?v=9UprxM_aBWk&hl=en-GB&gl=GB
This irn-bru advert is a linear narrative advert because it just keeps telling a story and it is also a realistic narrative because
there is nothing made up in it and it really relates to the audience because something like this is a possibility in a family.
This is persuading people to buy irn-bru conveying the message that drinking irn-bru calms You down when you are stressed
making you very chilled out portrayed with the dad seeing his daughters new boyfriend in this ad. All of the irn-bru advert
have a very large sense of comedy and humour in them meaning it hits the target audience of of late teens to adults.

Client research:
Lines Of Appeal
• Successful romance
and love
• Comedy & humour
• Glamorous places
• Beautiful women
Lines of Appeal
• Comedy & humour
• Nature & the natural world
Factors of persuasion
• coercive power: the product is presented upon pain of
threat or punishment.
These are both very similar in
there layout including the colours
orange and blue which are the
colours of the product and have
just a little phrase which does not
take up a lot of your time to read
and it is also very comedic making
you remember these
advertisement more than others.

Market research:
Irn-Bru is also the third top-selling soft drink in the UK overall,
with Pepsi and Coca-Cola occupying the top two spots.
https://www.youtube.com/watch?v=wWBQP-bxfX0
This Coca-Cola advert is a linear narrative advert because it just keeps telling a
story at a pool and it is also a realistic narrative because there is nothing made
up in it. This is persuading people to buy coke conveying the message that
drinking it is very refreshing and relieving. This advert is also trying to be very
comedic by having them fight and it is not sexually discriminating to any
gender either.

Market research:
Just 4,285 bottles and cans of Irn-Bru were bought in the whole
of 2012-13, according to figures obtained by the Press
Association in a Freedom of Information request.
Bars, cafes and vending machines across the parliamentary
estate sold a total of 8,708 cans or bottles in the 2015-16
financial year, up from 5,452 the previous year.
All of the coca cola posters are pretty similar even when
showing different seasons. The message they are always
conveying is that coke is an explosion of happiness and
drinking it cheers up your day.
Other artists that promoted Coca-Cola include the Beatles,
David Bowie, George Michael, Elton John, and Whitney
Houston, who appeared in the Diet Coca-Cola commercial,
among many others.
Coca-Cola was the first commercial sponsor of the Olympic
games, at the 1928 games in Amsterdam, and has been an
Olympics sponsor ever since
In the Museum of Scotland, in Edinburgh, there is a range of
exhibits selected by celebrities—Sir Sean Connery chose a crate of
Irn-Bru. In the Hunterian Museum in Glasgow, a small refrigerator
contains a 6-pack of Irn-Bru in the section dedicated to Scientific
Instruments and Lord Kelvin.
Scottish indie-pop band the Orchids reference Irn-Bru in their first
single, "I've Got A Habit."
Scottish Folk-n-Roll band Scocha has a song dedicated to Irn-Bru on
their album "ScattyBoo".

Audience research:
People that like irn-bru like these celebrities the most and
this makes sense since irn-bru is Scottish and these
celebrities are also.
This is the target audience for coke and I compared this to
irn-bru which is just behind coke in popularity in the UK.
The overall gender and age are the exact same for both of
the drink products and they are both very similar in other
aspects its just the Scottish love there irn-bru.

Audience research:
It can be used as a mixer with alcoholic beverages—mainly vodka and whisky. Indeed, the alcopop WKD(produced by
Beverage Brands) was launched as an alcoholic equivalent of Irn-Bru. Barr retaliated by launching a drink combining Irn-Bru
and Bell's whisky, though this proved to be unpopular and was discontinued. A later attempt came in the form of an official
Irn-Bru flavour in the Red Square line-up of vodka-based drinks; this too has been discontinued. There is an official Irn-Bru
WKD flavour.
since moving out of their Parkhead
factory in the mid-1990s, and at a
second manufacturing site in
Mansfield, Nottingimshire, England. In
addition to being sold throughout the
United Kingdom, Barr's Irn-Bru is
available throughout the world and
can usually be purchased where there
is a significant community of people
from Scotland.

Carrying out a survey these were the results that were found. The main gender is male and there are half the amount of female, this means that more males are willing to talk about fizzy
drinks because they like them and drink them more than female. the main age range is at 17-19, this means that not that many teenagers drink Irn-Bru and more older people are more likely
to drink it like the age range found from my secondary research. The irn-bru tried graph is the exact same as the gender so I'm just assuming most of the people who drink irn-bru are male
because there numbers are alike on the graphs. Using data compared to other soft drinks more people prefer other fizzy drinks such as Fanta and coke and even the ones that don’t like fizzy
drinks are more higher than Irn-Bru they would rather have nothing than have a drink of Irn-Bru so this audience which answered this survey do not like irn-bru much. Most of the people all
see adverts and most of them see them on social media suggesting the age range is in the teenagers gap, the rest see them on Tv meaning where they place there adverts works because
people actually see them.
0 1 2 3 4 5 6
Coke
Fanta
Irn-Bru
don’t drink fizzy
soft drinks
soft drinks
0 5 10 15
yes
no
suger free
suger free
0 5 10 15
yes
no
Irn-Bru Tried
Irn-Bru Tried
0 5 10 15
Male
Other
Gender
Gender
0 5 10 15
yes
no
have you seen an advert
have you seen an advert
0 2 4 6 8 10 12
14-16
17-19
age
age
Audience research:

What is your Gender?
Male
What is your favorite soft drink, Why?
Coke because it tastes nicer than all of the other soft drinks.
Which type of Irn-bru do you prefer, why?
I have never drank Irn-Bru before.
If you see an advert about Irn-Bru would that make you want an irn-bru?
It depends what’s in the advert. If it is a bad advert it probably wouldn’t make me want an Irn-Bru like the comedy they go for its just to cringe.
What in your opinion is the best way to advertise irn-bru and why?
I think that Irn-Bru should be advertised with TV adverts, because their previous TV adverts have been successful, mainly because they are
funny.
Male
Dr. Pepper Zero, because it tasty and I like the bottle.
Irn-Bru Xtra, it has no carbohydrates
If you see an advert about Irn-Bru would that make you want an
irn-bru?
Not really I don’t care about adverts, as long as it tastes good.
What in your opinion is the best way to advertise irn-bru and
why?
TV advert, because a lot of people would see it. Furthermore maybe a
YouTube add as a lot of people watch YouTube on a daily basis.
Male
Diet coke because it is nice.
None if I can help it.
If you see an advert about Irn-Bru would that make you
want an irn-bru?
Not really.
What in your opinion is the best way to advertise irn-bru
and why?
The same way they have been doing for years as it seems to be
working in Scotland and Russia
and has also seemed to have a slight impact in the US.
Audience research

Male
Lucozade because it is one of the only drinks which comes in an orange flavour.
I have not ever drank an irn-bru before.
Probably not however adverts really do have that effect to make you want it when you see it.
The best way is social media because so many people use it now on a daily basis.
Male
Coke because it tastes nicer than all of the other soft drinks.
I have not ever drank an irn-bru before.
Not really.
The best way is social media because so many people use it now on a daily basis.
All the people who answered my
questions were male. Non of their
favorite drinks were irn-bru they all
preferred others such as coke, Dr pepper
and Lucozade. Many of the people have
never even drank Irn-Bru before. All of
the people don’t really care that they are
advertised and aren't that bothered but
they all use social media and believe that
that is the best way to advertise.
Audience research

Concept
I designed this poster myself using Photoshop it is NOT a part of my final
production task. It was just created to get a feel for Photoshop and the tools in
it which some of them I will end up using in the making of my final poster. With
this test I saw lots of existing irn-bru posters and the colour scheme and border
of mine are similar to existing ones. With the irn-bru can I experimented using
overlays and effects over it to which I got this wavy pattern over it. With the
text I used bolder fonts and used strokes which made them pop and stand out
more making the poster more attracting and interesting. The background is not
just plain black because that would have been too strong so I got a background
with a lighter black off the internet.

Idea Generation:
This mood board explores the ideas of irn-bru
posters. My poster advert will be something very
similar to this in terms of the colours, orange and
blue, and it will also include a sell line however I
do not think mine will be comedic like all of the
existing ones. It should only have one picture on it
like all of these so it does not get cramped and
confusing.

Individual Idea:
These images are here
because my background for
my advergame is going to
look similar to these.
The design of my character is going to
look something similar to this he will just
be pixelated. And still carrying a baseball
bat and on roller-skates.
This is the idea that I decided to
choose to go forward with for the TV
advert and my advergame they are
both linked fairly well, in fact they
are almost similar. The brave heart
idea is for a slogan for my Irn-Bru
campaign and it may work on my
poster and TV advert the only
trouble is it may be a little too long.

Group Idea:
Group ideas
for Irn-Bru
A Un-branded soft drink
gets knocked by a
Scottish guy drinking Irn-
Bru.
(this is the idea that we
chose.)
James gets run over by an ice
cream truck then his ghost body
rises, he then drinks irn-bru and is
revived.
Fight in a shop over an
irn-bru
Somebody drinks an irn-bru,
they then turns orange. A mini
devil and angel pop up on his
shoulder convincing him to
drink or not
Somebody receives some bad
news in a pub and they drink the
irn-bru making things better.
These are all of the ideas that
we came up with together in
are group of 4 for are TV
advert we didn’t choose the
idea exact, we just chose the
idea as a base and developed
it from there into its own
idea.

Planning Docs (Print Advert):
These colour schemes are used
because they are all different
colours but in the same shade.
Orange and blue are the colours of
Irn-Bru so they would be included
and to contrast with that I wanted
quite darker colours so I went with
a grey and a black. I might even
use a gradient in the poster.
These fonts are big and bold and
really suit the theme of Irn-Bru
and I will definitely use a font
like one of these.
These are layouts for posters I
made one myself and stuck to the
theme of irn-bru with orange and
blue. The other one is a very
interesting layout and I would
maybe make something like it by
having an Irn-Bru can in the middle
with hands reaching towards it.

This mood board explores the ideas of irn-bru
posters. My poster advert will be something very
similar to this in terms of the colours, orange and
blue, and it will also include a sell line however I
do not think mine will be comedic like all of the
existing ones. It should only have one picture on it
like all of these so it does not get cramped and
confusing.
Planning Docs (Print Advert):

The advergame mood board was to get ideas of what
advergames look like and what makes them effective
so I can apply this to my advergame.
This is the proposal which determined a bunch of
details about my advergame which will help in the
understanding and making of it such as the audience,
genre, content and legal and ethical considerations.

Sound effects Where in my
advergame will it
be used
Source
Baseball bat swing Every time the bat
is swung
https://www.yout
ube.com/watch?v
=euLI2q8_gcY
Clank If the bat hits a
can
https://www.yout
ube.com/watch?v
=wwV23GKsAu0
Roller-skates Whilst the guy is
moving
https://www.yout
ube.com/watch?v
=Z2TEtjGksPg
buzz Whenever it hits
an irn-bru can
https://www.yout
ube.com/watch?v
=r5X8qDDMC-o
Music Where in my
advergame will it be
used
Source
Paranoia agent
opening
At the beginning of the
advergame
https://www.youtube.c
om/watch?v=5XjTpm9
coJA
Dubstep Launchpad
song pixel
The backing track https://www.youtube.c
om/watch?v=XXUNuVt
YLR4
This is a sketch of the advergame and this is what it will look like by
being based from it I will hand draw all of the advergame in
Photoshop in pixels including the background buildings and the
characters. In the finished product the guy with the baseball bat will
actually move in animation and their will be 3 hearts in the top left
corner to represent when the game ends.
Planning Docs (Advergame):

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru pro forma

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Irn bru pro forma