brief presentation to explain how the design management can help you to redefine your business and improve your results.

1. REDEFINE
YOUR BUSINESS
AND IMPROVE
YOUR RESULTS

2. Jaume Mitjans
product/ind. design
formerly manager
design management
DESIGN MANAGER

3. what we mean by design?
definition:
_is to create products to fill needs
_is shape and function
_is services and experiences
_is to solve problems
_is to draw the future

4. what we mean by design?
areas:
_space (architecture, interior design and landscaping)
_products (+ packaging)
_services
_fashion
_graphic (multimedia, web, typography, ...)

5. design at business
design ladder:
4_design as strategy
3_design as innovation
2_design as a process
1_design as styling (shape/aesthetics)
0_no design

6. design management
mission:
_introduce and manage design in the business
_bring coherence to all his “messages”
_integrate design thinking in its structure
business DNA
design

7. the design manager
function:
_junction point between business and design
business
design
design manager

8. the design manager
in the organization chart:
president
executive director
account. product div. sales design m.
(+ marketing)

9. the design manager
integration in the business:
_internal _external
design manager design consultant

10. business and the environment
corporate strategy:
_mission (what we do)
_vision (what we want to become)
_values (differentiating features)
_objectives (my goals)

11. business and the environment
study and diagnosis:
_benchmarking of competitors and referents
_trends and news analysis
_identify strengths and weaknesses
_identify threats and opportunities

12. business and the environment
communicate!
communicate!
communicate!
is not enough to do good, you have to communicate!

13. product versus user
user - centered product
neither the customer
nor the ultimate purchaser

14. conclusions
DESIGN is a resource
and as any resource
it can be managed
it must be MANAGED

15. conclusions
DESIGN is an INVESTMENT
never a cost
nor spending
and is unavoidable!

16. THANK YOU!
Jaume Mitjans DESIGN MANAGEMENT
advisory service for small&medium industrial companies
jaumemitjans.com