Double page spread analysis

1. Thisis a double page spreadfromthe ‘we love pop’magazine. Itfollowsitstraditionallayoutwhich
attracts the target audience withthe bigheadingsandphotos.The colourscheme usuallyrelatesto
itstarget audience orthe artistsfeaturing.The use of the pinkisusedto representthe article,it
contraststhe title of the page as girlswhoare ‘trouble’are notcommonlyassociatedwithpink.
Thisis the coverstory.This isthe main sellingarticle whichshouldattracta large majorityof the
target audience.Thismainarticle shouldhave the bestcontentandshouldmake the readerwantto
purchase the magazine.The contenthere isdetailedandisthe backgroundstoryof the mainartist
CherLloyd.
The image for the double page spreadislarge and bold.It islike thistostand outon the page andto
stoppeople fromreadingonwithoutreadingthisarticle.
The pose beingusedwithinthe image isusedtoattract the audience.The clothesbeingwornrelate
to the genre of musicshe singsandwhat herfansenjoy.The pose alsorelatestothe popgenre as it
resemblesacheekyphototakenbythe youngertargetaudience.The use of a camera isto relate to
the youngesttargetaudience astheymaynot have a phone to be able to take the photos.Cher
Lloydshairis alsocreatedto speciallyportraythe sell line andtitle of the page.One side of herhair
isshavedwhichrepresentsthe rebelliousside toherthatthe article isabout,thisdirectlylinkstothe
ideathe magazine hasgone for whenatthe photoshoot.Artificiallightinghasbeenusedinthis
image to make herappearbrighterto the targetaudience,thishowever,inawaycontradictsthe
article as she itbrightand showinghergoodside off inthe shoot.
The use of an image withinthe textgivesthe readerabreakfromreading,thisisusedtobuildup
excitementandmake the readerfeel theyneedtoreadon.The image will relate tothe article and
give the readeradditional informationunderneathinsmallerprint.The use of image makesthe page
more visuallyinterestingandensuresthatthe starimage of the artist can be communicatedmore
easily,aswell asgenre reflectedproperly.

2. The page numberandwebsite are usedforadditional information.The page numbergivesthe
readerthe layout on eachpage so theyknow where tofindit.The website istogive the reader
additional informationaboutsome of the articlesandothermagazine issues.
The use of the quotation“I wasthe girl parentsblamedfortheirkidsturningoutwrong”interests
the readeras theywouldnotknowmuch aboutCherLloyd’searlierlifeandwhatshe actedlike asa
child.Theywouldwanttoknowabout whathappenedwhenshe wasyoungertohave hergetthat
name.The readerwouldalsowantto hear herside of the story andhow she feelslookingbackonit
now.Theywouldwantto knowthe impactit has hadon her life andwhatherchildhoodwaslike as
a resultof it. Thisiscommon technique usedbythe magazine asitmakesthe readerwantto readon
to knowmore. The use of a well knowartistinthisdouble page spreadattractsa widertarget
audience asmore people willlikehermusicorwantto keepup withthe latestnews.
Highlightingkeypartsof the textas it itwere a highlighterwill attractthe targetaudience astheyare
school kidsandthisis whattheytypicallyspendtime doing.Thisalsoshowsthe audiencethe key
parts of the textandwhat theyshouldtake mostkote of whenreadingthroughit. CherLloydused
to portray the negative perception,butshe hasmanagedto turnit aroundnow.The interview
reflectsCherLloydpositivelyandhowitisnot actuallyherfault.
The standfirstattracts the targetaudience because theyare beingtoldtheydonotknow anything
aboutthe ‘real’CherLloyd.Thiswould make themwanttoread because theywanttosee whatthe
article istellingthemcomparedtowhattheyalreadythinktheyknow.Thistechnique isusedtopull
inthe targetaudience asitis makingthemdoubttheirknowledge aboutthe artist.
The drop cap ‘W’ isusedin thisarticle tostand outon the page.Because the page is laidoutquite
hectic,itis helpingthe targetaudiencefindwherethe article firstbegins.The use of colourandthe
backgroundshape showsusthat indeeditistryingtostand out,the black W on the pinkbackground
shape isdesignedtocatch the reader'seye.The use of shapesonthispage are again usedto catch
the reader'sattentionandto setthe boundariesof the page.
Double page spreadsinpopmagazinesare usuallyan interview structure,thisisbecause itinterests
the target audience astheyfeel theywill findoutnew informationaboutthe artist.Aninterview also
give an illusiontothe audience asitlookslike there ismore contentasitcan be laidoutneatly,
howeveritisstill easilyreadableforthe youngtargetaudience.
The smallerimage usedinthe centre of the firstpage is usedto show the goodside of CherLloyd,it
featuresherduringa redcarpet walkina white costume.Thisshowsthe brightand goodside to her
character that usuallyshe wantthe mediatosee.Thisportraysheras a rolemodeltoherfans,this
contradictsthe article as it istalkingaboutwhatshe alwaysgodblamedforwhat herfriends
misbehaved.

4. The use of a Christmaseditiontitle attractsthe audience astheyfeeltheywill onlybe able toreadit
once due to Christmasonlybeingone day,thismakesthemfeel theyneedtomake the mostof the
magazine.The use of “christmurs”makesthe targetaudience relate tothe article astheyare young
and theyfeel asitis cheekyandwill make themgiggle.
The use of an extraimage here at the top makesthe youngertargetaudience feel theyhave more to
lookat, thistechnique isusedtoattract theminto buyingthe nextissue of the magazine.The use of
the phrase signed,sealed,delivered beinginadifferentcolourhelpsitstandouttothe othertext
and therefore attractingmore people.
The use of the title OllyMurson thispage helpsthe readeridentifythe artistsif theyare unsure or
do notknowwho he is.In thiscase,it makesthe readerfeel asif the magazine islookingoutfor
themso itmakesthemwant to readthe article anywaywithoutknowingwhothe artistsis.The use
of yellow reflects the sunny,funstarimage thatOllyhas.The font usediswe love popssignature
fontand so maintainsbrandidentity.Italsomakesthispage easilyidentifiable tothe brandif it is
seenbyanyone.Thisfontisusedbecause itattracts the target audience because itisboldand
standsout on the redbackground.
The photo of OllyMurs istakingup a whole page to attract the readerand to make themfeel they
mustread the article as itis important.Hispose istryingto be cool tothe female audience as he is
tryingto attract them.He isusingdirectaddressto make the readerfeel theycanrelate tohimand
theyare the targetfor thisarticle,thiswill make themmore likelytoreadit.Hisoutfithe haschosen
to wearis relatingtothe popgenre as thisis whatisseenas fashionablewithinit.
The use of a bannerhere isto stand out,the textinside issomethingthe readercanthinkof as
cheekyandso theywouldwanttoread it.Thistechnique usuallyworksasitissomethingthatmay
not be thoughtof as intheirage group.
The article starts witha standout letterwhichsymbolisessignificance.The use of differentcolour
highlightwithinthe textmakesthemstandouttothe reader.The interview headingquestionsare
speciallythoughtoutinto howtheywouldattract the readerto carefullyreadthe article.
Again,the use of Christmasclothingmakesthe readerfeel theyare onlyable tosee itonce,italso
putsthemin a good moodas everyone lovesChristmaswithinthe Poptargetaudience which is
younggirls. The usesof quoteswithinthe picture makesthe readerfeel theyare beingtargetedby
Ollyhimselfandwill like toreadwhathe said.
The standfirstattracts the targetaudience because the linktoothercelebselevatesthe statusof
Olly,makingthe audience admirehimmore.Usingthisfontmakesitstandouton the page andget it
noticed,thissentencebasicallysumsupwhatyouare aboutto read.The use of rhyme attracts the
target audience becausetheyare youngandtheywill like tohearthis.Thismakesthemwanttoread
on because theycansee he is talkingaboutotherhughe celebrities,the reference toCaroline Flack
will alsomake themwantto readon because thatwas hisco presenterforthe Xtrafactor, heywill
wantto know all the gossipandbackgrounddetails.
The captionunderneaththe image thatsays“ Rylanwalkedaroundme nakedformostof the time”
encouragesthe audience toredonbecause theywill wanttoknow whyhe didthisand what

5. happenedwithOllysreaction.The camaraderie sharedbythe magand the TA in the respectthat
fancyingOllyunitesthem.Itreflectsthe factthatthe audience hascrusheson popboys.
The shot usedisa mid hotfor OllyMurs mainpage.The facial expressionsusedisafriendlylookbut
it alsomakesthe girlsfeel attractedtohim.The bodylanguage usedmakeshimlookconfidentashe
has hishandsin hispockets.The image hashighkeylightingusedtoshow hisbestqualitiesandthe
goodside of him.

6. The title of thisarticle makesthe female targetaudience wanttoreadon.Thisis because the article
directlyrelatestotheirgenderandistalkingdownaboutthem.Thisintereststheminthe article so
theycan see whathe actuallysaidaboutthe female gender.
The use of thisimage isto attract the female targetaudience.The artistusedhasa highfemale fan
base whichfitsinwell tothe target audience of the magazine.
The pose beinguseditto draw eyedtothe image as itappearsthat he isfloating,thisattractsthe
readerto readthe article evenif theyare nota fan of thisparticularartist.
The use of facial expressionsistoattract the target audience,he isstaringdirectlyattheminan
attemptto relate.Thisiscalleddirectaddress, the facial expressionistoappeal tothe young
audience asitis an attemptto make themfindhimattractive.
The turn page iconisusedto tell the readerthatthe article isoverandthe page shouldbe turnedto
readthe nextone.
The dressingroomdemandsectionisusedtoattract the readeronce more to the article.Itis used
to make themaudience goawayand researchthe artistsbestlooks.
The use of an image withinthe textisusedasa gaze breakforthe reader,thismakesthembecome
attractedto the article asthere are lotsof differentfeatureswithit.
The use of red subheadingsare questionsfromthe interviewer.These allow the readerto
essentiallymake iteasiertoreadand skipto the goodbits. This breaksthe textupto make it seem
longerandmake themfeel theyare gettingmore fortheirmoney,thiswill encourage themto
purchase the magazine again.

7. The use of the word exclusive portraystothe readerthatthisis a one off.Thiswill make themwant
to readthisarticle to hear aboutthe interview thathastakenplace.The use of a popularartist with
a large pop fanbase is usedto drawall readersintothe double page spread.
The layoutand style of the page will appeal tothe targetaudience because ithaslotsof content.The
image of JustinBieberbeingpositionedinthiswaymakesthe girlsshopandhave anotherlook.The
layoutmakesthe page lookspaciousbutshowsthere'sstill lotsof content.Doingthismakesitseem
easiertoread forthe youngertargetaudience asitdoesnotlooklike toomuchcontent.
In the image,JustinBieberisattemptingtoconnecttohisfemale fansbythemseeinghimassexy.
His positionis invitingtoafemale andthe lookhe isgivingthemmakesthemfancyhimmore. His
costume,bodylanguage andcommonattractive boyhairmakeshimwant to beenseenascool and
sexy.The longshotisusedhere to showhiswhole bodywhichdisplayshisfashion.Again,like many
otherimages,the lightingishighkeytomake himeasilyrecognizable tothe audience.
I chose to studythisdouble page spreadbecause itisa completelydifferentlayouttowe love pop
and itsstyle ismaintainingtopof the pops ownbrandidentity.
The coloursusedin thisdouble page spreadencourage the readertobecome attractedasit isred
white andblack.The white backgroundallowscoloursandpicturestostandouton themand
therefore catchingthe targetaudience'seyes.
The actual articlesaimisto draw the readerinand informthemaboutwhatJustinBieberlikesand
doesnotlike.The sell line wouldhave attractedthemastheyare girlsand theywill lookuptohimas
an idol.Thisencouragesthemtowantto findoutwhat he istalkingabout.