Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.

1. Kyle James [email_address] doteduguru.com

3. If a tree falls in a forest and no one is around to hear it, does it make a sound?

4. Are you listening to what your visitors tell you?

5. ? How are you making web decisions?

7. What is Important?

8. Understanding Analytics Terms

11. Pageviews For more Info: doteduguru.com/hew/pageviews

12. Avg. Time on Site

13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

14. Traffic Types

15. Benchmarking

16. edurank.nucloud.com

17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities

18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

19. 10/90 Rule

20. Google Analytics?

21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics

26. Standardizing Data What’s wrong with this picture?

27. Standardizing Data For more Info: doteduguru.com/hew/filters

28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

29. Filter Because you don’t always want everything

30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

33. Directory Filter For more Info: doteduguru.com/hew/filters

34. Country Filter For more Info: doteduguru.com/hew/filters

35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters

36. Tracking and Tagging

37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

38. Tracking Links For more Info: doteduguru.com/hew/tagging

39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

40. Reports

41. Site Search Report For more Info: doteduguru.com/hew/sitesearch

42. Keyword Report

43. Content by Title Report

44. Referring Sites Report

45. 404 Error Page Report For more Info: doteduguru.com/hew/404

47. Wait… There’s more

48. Offline Campaigns For more Info: doteduguru.com/hew/redirects

50. For more Info: doteduguru.com/hew/emailstats

51. For more Info: doteduguru.com/hew/email

52. Blogs For more Info: doteduguru.com/hew/blogs

53. RSS Statistics

54. ShareThis Tracking

57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

60. Video Analytics

61. Web Analytics Rule #1 “Always Be Testing” #1

62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

64. Web Analytics Rule #4 “Set Goals” #4

66. Kyle James [email_address] doteduguru.com Questions ?