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Increase Links To Your Website


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This high-level presentation covers the basics of building inbound links to your website. This was designed for small business owners.

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Increase Links To Your Website

  1. 1. Increase Linksto your website<br />Pat Price<br /><br />630-717-8332 <br />
  2. 2. shift in marketing<br />Push<br />Pull<br />
  3. 3. how to get results<br />
  4. 4. Paid<br />Paid<br />Organic<br />
  5. 5. 2009 Search Engine Market Share<br />Google Yahoo! Bing Ask <br />73% 15% 9% 3%<br />Source:<br />
  6. 6. (some) components of Google Ranking<br />What is this page about?<br /><ul><li>Keywords</li></ul>url<br />title & meta tags<br />headings, font emphasis<br />content<br />How important is this page?<br /><ul><li>Links</li></ul>in-bound links<br />anchor text<br />authority/trust of domain<br />traffic<br />~Two-thirds<br />Approx. “weight” of link popularity to Google search algo<br />Multiple sources<br />
  7. 7. Link Building<br />
  8. 8. not just any links<br />Links from trusted domains<br />Links from popular sites<br />Links from authorities in your topic<br />Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.<br />
  9. 9. where to get them<br />Blogs (your blog, other blogs, twitter,<br />Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles)<br />PR (industry news sites, local sites)<br />High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories)<br />Event sites (depends on your business)<br />Associations, partners, affiliations (Chamber, synergistic businesses)<br />Coupon sites<br />Social media<br />
  10. 10.
  11. 11. how to get them: publish<br />Unique, valuable content (tips, lists, expert info, articles, white papers, slides)<br />Freebies (icons, white papers, videos…)<br />Software, tools, widgets, themes, embeddable content, quizzes<br />Books and ebooks<br />Reviews (amazon)<br />Comments<br />Leverage social media services<br />Photos, presentations, videos, podcasts, PR…<br />
  12. 12.
  13. 13. measure along the way<br />Traffic Rank:<br />Page Rank: Google toolbar,<br />Site traffic stats: Google Analytics, your hosting company<br />Inbound Links:<br />“PageRank reflects our view of the importance of web pages by <br />considering more than 500 million variables and 2 billion terms”<br />- Google<br />
  14. 14.
  15. 15. Keyword research:<br /> <br /> <br /><br />SEO:<br /><br /><br /><br /><br />Blogs:<br /><br /><br /><br /><br />Reading:<br />Search Engine Optimization for Dummies<br />tools<br />
  16. 16. how to get results<br />
  17. 17. leverage what you have<br />
  18. 18. post content on the Web<br />
  19. 19. Thank you!<br />Pat Price<br /><br />630.717.8332<br />