1.
Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03

2.
Points to Cover <ul><li>Apology – it’s technical </li></ul><ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Understanding Key Terminology </li></ul><ul><li>All Things Google Analytics </li></ul><ul><li>Additional Analytics </li></ul><ul><li>4 Rules of Analytics </li></ul>

3.
If a tree falls in a forest and no one is around to hear it, does it make a sound?

4.
Are you listening to what your visitors tell you?

5.
? How are you making web decisions?

6.
What is the purpose of our website?

7.
Alfred Sloan on a Professional Manager

9.
What is Important?

10.
Understanding Analytics Terms

11.
Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>% New Visits </li></ul><ul><li>Traffic Source </li></ul><ul><li>Landing Page </li></ul>

12.
Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Exit Rate </li></ul><ul><li>Traffic Types </li></ul>

13.
Pageviews For more Info: doteduguru.com/case/pageviews

14.
Avg. Time on Site

15.
Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

16.
Traffic Types

17.
Benchmarking

18.
edurank.nucloud.com

19.
Website Grader For more Info: doteduguru.com/case/grader

20.
Benchmarking Google Analytics Society -> Education -> Colleges & Universities

21.
Types of Clickstream Data <ul><li>Web Logs </li></ul><ul><li>Web Beacons </li></ul><ul><li>Packet Sniffing </li></ul><ul><li>JavaScript Tags </li></ul>For more Info: doteduguru.com/case/datatypes

22.
Choosing an Analytics Package For more Info: doteduguru.com/case/compare

23.
10/90 Rule Avinash Kaushik Occam’s Razor

24.
Google Analytics?

25.
Installing Google Analytics For more Info: doteduguru.com/case/gabasics

26.
Installing Google Analytics For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/

27.
Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>

28.
Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default page </li></ul><ul><li>Exclude URL Query </li></ul><ul><li>Setup Site Search </li></ul>

29.
Google Analytics Profile For more Info: doteduguru.com/case/gabasics

30.
Standardizing Data What’s wrong with this picture?

31.
Standardizing Data For more Info: doteduguru.com/case/filters

32.
Standardizing Data For more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu

33.
Filter Because you don’t always want everything

34.
Selected Filters <ul><li>Sub-domain Traffic </li></ul><ul><li>Include All Domain Traffic </li></ul><ul><li>Exclude IP Traffic </li></ul><ul><li>Directory Specific </li></ul><ul><li>Country/Region/City </li></ul><ul><li>Full Referral URL </li></ul>For more Info: doteduguru.com/case/filters

35.
Tracking and Tagging

36.
Destination URL Tagging For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference

37.
Tracking Links For more Info: doteduguru.com/case/tagging <ul><li>PDF Tracking </li></ul><ul><li>Image Tracking </li></ul><ul><li>Download Tracking </li></ul><ul><li>External Links Tracking </li></ul><ul><li>Multiple Links Tracking </li></ul><ul><li>Flash Tracking - Video </li></ul>

38.
Tracking Flash For more Info: doteduguru.com/case/flash

39.
Tagging Audience Segments For more Info: doteduguru.com/case/tagging

40.
Reports

41.
Site Search Report For more Info: doteduguru.com/case/sitesearch

42.
Keyword Report

43.
Content by Title Report

44.
Referring Sites Report

45.
404 Error Page Report For more Info: doteduguru.com/case/404

46.
Advanced Segmentation For more Info: doteduguru.com/case/segment

48.
Wait… There’s more

49.
Offline Campaigns For more Info: doteduguru.com/case/redirects

51.
For more Info: doteduguru.com/case/emailstats

52.
For more Info: doteduguru.com/case/email

53.
Blogs For more Info: doteduguru.com/case/blogs

54.
RSS Statistics

55.
ShareThis Tracking

56.
Web Analytics 2.0 For more Info: doteduguru.com/case/analytics20

57.
Ask Your Audience

59.
Social Media For more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing

60.
Monitor Social Media Growth For more Info: doteduguru.com/case/facebook

61.
Do Numbers Have Value? For more Info: doteduguru.com/case/value

62.
Monitor Social Media Growth For more Info: doteduguru.com/case/linkedin

63.
Video Analytics

64.
Monitoring Online Identity

65.
RSS and Alerts For more Info: doteduguru.com/case/monitor

66.
Viral Campaigns For more Info: doteduguru.com/case/viral

67.
Web Analytics Rule #1 “Set Goals” #1

68.
Web Analytics Rule #2 “Always Be Testing” #2

69.
Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

70.
Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

71.
Setting Goals <ul><li>X campus visits scheduled a month </li></ul><ul><li>X number of viewbooks downloaded a month </li></ul><ul><li>Lower bounce rate on specific landing page X % over next month </li></ul><ul><li>Get donor email campaign to generate X amount over next month </li></ul><ul><li>Increase our video exposure X % for next month </li></ul><ul><li>Promote and increase presence on a social network by X% </li></ul>

72.
Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?