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1. Who would be the audience for your media product?
For our opening we wanted it to be rated a 15; this is because we want the product to be
scary, but not too scary so that only over 18’s can watch it- because 15-17 year olds make
up a lot of viewing figures for films. We wanted the film to be realistic but supernatural at
the same time so that the film is open to variety of different viewers; so a ‘realistic
supernatural horror thriller’ may be a mouthful to say, but it would appeal to wide range
of viewers. These viewers could be; those 25-50 year olds who love a supernatural scary
element, or 15-20 year olds who want to go out with their friends to see a film- the film
would appeal to all.
The main age range we would attract would be anyone within 15-50, because the film has
not been designed for particular people- it would invite anyone to go and see it. If the age
range is so wide then the film would be widespread throughout society with everyone
talking about it; so the success of the film would be great.

2. Where did we get the idea for our target audience?
We got this idea from the infamous ‘Paranormal Activity’ series of films; as they rated the film 15,
and made nearly $200 million from a budget of $15,000. The film was a worldwide success as it
appealed to so many different viewers- as soon as I was 15 I watched it and I hate supernatural
films but for some reason I wanted to watch it, maybe from the influence of others- which is what
we would hope our film would be able to do; invite even those viewers that hate the sound of it
because everybody else has been drawn into viewing it.