This document discusses the basics of management. It covers three fields of administration: business administration, public administration, and school administration. It also defines management as having three basic functions: policy development, management, and production. Further, it outlines six guidelines for effective management according to George Miller: managers are accountable for both means and ends; understanding the difference between operating and managing; giving top priority to management work; achieving optimum coordination through horizontal and vertical thinking; releasing untapped creativity and initiative in people; and adjusting evaluation criteria to reflect an enterprise's growth stage.

1. RAY I. POCOT EDUCATIONAL INNOVATION AND TECH.
MAED-II MARIA GRACIA B. JURIAL – Prof.
BASICS OF MANAGEMENT
THREE FIELDS OF ADMINISTRATION
1. Business Administration
2. Public Administration
3. School Administration
Has three basic function – 1) policy development , 2) management, 3) production
Policies – are statements or understandings which guides to the various
functions of management such as; Planning, Organizing, Directing, controlling
and so on.
Production – pertains to the production of goods and services. In a school
setting, this refers to the rendering of instructional services which, ultimately lead
to the production pf the various learning outcomes on the part of the learners.
MEANING OF MANAGEMENT
There are many definitions of management given by various authors, but all of
them share a number of common element., this includes; goals or purposes to be
established; the development of strategies and techniques to achieve the goals; the
design, organization, direction, coordination, and control of the activities, and motivating
and rewarding people to do work.
According to Mary Parker Folllet, management is the art of getting things done
efficiently and effectively through others.
SIX BASICS OF MANGEMENT
George Miller is a professor who has written books about management. Miller’s book
discusses a number of practical guidelines covering the full spectrum of management.
Guidelines #1.
Managers are responsible for the management system adopted by their
company as well as for the operating results obtained through that system. Manager is
accountable for both means and ends.
Four areas of accountability;
1. The management system – that the manager is responsible for
understanding and interpreting for employee’s corporate policies and
procedures as they apply to his or her department, suggesting
appropriate revision to policy and organizing the department for
optimum efficiency and effectiveness within overall corporate system.

2. 2. Result through the System – Specify the standards apply and the
operational result expected.
3. Leadership and Development of subordinates – Indicate that the
manager is responsible for creating a work climate that helps people to
strive for optimum results.
4. Operating duties – list the work the manager and his immediate
superior have decided will not be delegated.
Guidelines #2
Understanding the difference between operating and managing enables a
manger to strive for an optimum balance these two separate kinds of work.
Operating work could be define as performing any of the operations for which
one is accountable, including the management work of a subordinate. For example, if
the vice president is in-charge of sales, handles the sale to a large account. She is
doing operating work if she establishes the sales quotas for one of her regional sales
offices.
Managing is doing of the management work for the areas of operations for
which one is accountable.
Guidelines # 3
Managers achieve most effective results when they give top priority to
management work.
Because operational requirements are so obvious, they usually receive top priority.
Management is frequently relegated to second place.
Giving top priority to management work does mean letting the operational house
burn down.
Guidelines #4
A manager tends to achieve optimum coordination when he or she thinks through
management responsibilities on both horizontal and vertical bases.
Vertically, the manager is both a follower and a leader. As a vertical coordinator,
he or she is responsible for keeping both superior and subordinates aware of each
other’s needs.
Horizontally, management responsibility requires that each manager think
through the implication of his or her action as they affect other departments and outside
sources with which the company works.
Guidelines #5
To preserve a competitive edge, managerial effort must aim at releasing the
untapped creativity and initiative in people.
Professionally trained managers are sensitive to the fact that people at operating levels
are valuable fountainhead of information because of their daily proximity to operational
problems.

3. Guidelines #6
The criteria for evaluating managerial performance must be adjusted to reflect
the specific stage of growth of an enterprise.
The essence, this guidelines explains why manager maybe successful in one
company and a failure in another. It also alerts us to the fact that both short-term and
long-term personnel needs must be provided for.
THE BASIC DETAILS IN DETAIL
What is managing?
Sets of activities like Planning, Organizing, staffing, directing and controlling in order to
achieve objectives that have been agreed on.
PLANNING – forecasting, setting objectives, developing strategies, programing,
budgeting, setting procedures, determining policies.
ORGANIZING – establishing the organization structure, delineating relationship,
creating position descriptions, establishing position qualifications.
STAFFING – selecting, orienting, training, developing.
DIRECTING – delegating, motivating, coordinating, managing differences, managing
change.
CONTROLLING – establishing a reporting system, developing performance standards,
measuring result, taking corrective action, rewarding performance.
MAKING DECISIONS – collecting facts, specifying problems, setting goals, generating
alternatives, evaluating consequences, selecting a course and implementing.
COMMUNICATING – transmitting messages, testing reception, clarifying messages,
checking feedback.
What is operating?
The direct business functions are the operational functions of management.
Research and Development - design, test, follow-up
Production – plant, engineering, industrial, engineering, purchasing, production
planning, and control manufacturing, quality control,
Marketing – market research, advertising, sales, planning, sales promotion, sales
operation, physical distribution,
Finance – financial planning, and relation, tax management, custody of funds, credit
and collection, insurance

4. Control – general accounting, cost accounting, budget planning and control, internal
auditing, systems and procedures.
Personnel Administration – employment, wage, and salary administration, industrial
relations, organizational planning and development
External Relations – public relations, civic affairs, association and community relation.

5. SOUTHERN de ORO PHILIPPINE COLLEGE
J. Pacana st., Licuan, Cagayan de oro City
A Report on
EDUCATIONAL INNOVATION AND TECHNOLOGY
BASICS OF MANAGEMENT
Submitted by:
RAY INOJALES POCOT
MAED II
March 2, 2019
Submitted to:
MARIA GRACIA B. JURIAL, Ph.D.
Professor