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Design principles
- 1. You’ve Got theLook Principles of Effective Graphic & Publication Design
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- 3. Four Basic Principles •Contrast • Repetition • Alignment • Proximity
- 4. Proximity • Group RelatedItems Together • Keep space between unrelated items
- 5. Bad Proximity Example Whatmust Mike “The Eye” do to make it around this card?
- 6. Good Proximity Example Whatmust Mike “The Eye” do to make it around this card?
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- 8. Misused Proximity • Nonerelated objects in proximity gain an unwanted relationship
- 9. Correct Proximity • Groupingrelated objects corrects problem
- 10. Another Proximity Example Bad Everythingclose to everything Good Related things in close proximity to each other
- 11. White Space Active WhiteSpace: -Provides the eye a “breath” while reading the design. -Breaks up ideas Passive White Space (2 kinds): -Passive Object Space (like between letters) -Space on a page that serves no design point
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- 14. Check Your Proximity •Squint your eyes – Less the 3-5 is good • Group with purpose
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- 16. A l gtI e m n Alignment • Not just left, right, center, anymore • Place with purpose • Visual connections
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- 20. Alignment in WebDesign
- 21. Center Alignment =Bad • Formal • Sedate • Amatuer • Boring!
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- 23. Centering with Style You are warmly invited to attend! •Make it obvious You are warmly invited to attend! • Add drama another way You are warmly invited to attend! • experiment with the centered block You are warmly invited to attend!
- 24. Justified text • Spacesletters so they fill the text box • Hard to use, hard to master This text is being justified inside a text box. Because of the wording it has all sorts of funny spacing
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- 27. White Space • Don’ttrap white space
- 28. White Space • Ifyou have a line use it
- 29. Summing Up Alignment •Find the lines and use them • Stay away from Center • Everything has a purpose
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- 32. Contrast Definition The difference invisual properties that makes an object (or its representation in an image) distinguishable from other objects and the background. en.wikipedia.org/wiki/Contrast
- 33. Color Contrast • 1/8male colorblind • I don’t want to “really” look • Use “Complimentary” Colors
- 34. Color Contrast (examples) Itis Hard to Read Similair colors Together It is Easy to read Complimentary colors together
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- 36. Color Meaning (colorbreak) The following site has an incredible (and incredibly fun) look into colors, their meaning, and the best way to use them. Enjoy! http://www.mariaclaudiacortes.com/colors/Colors.html
- 37. Size Contrast • Differenceseffect where and how we look • Big objects demand attention • Small objects can be overlooked • Great differences in size can draw extra attention to objects
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- 42. Shape Contrast • Shapescan hide or highlight • Shapes guide us through the document
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- 46. Contrast • Keep color,size and shape in mind always • When in doubt Switch it out
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- 48. Repetition • Repeat someaspect of the design throughout the entire piece. • Repeat some aspect of the design throughout the entire piece.
- 49. Repetition Basics • Repeatformatting/color for related sections of a publication
- 50. Repetition = Review •No repetition your eyes just wander off the page
- 51. Repetition = Review •Repeating an element makes the eyes bounce.
- 52. Repetition = Identity •Use the same/similair objects to tie your pieces together. • Typeface • Film Reel
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- 54. CARP – Grading •PS – Proximity Space • PO – Proximity Objects • CS – Contrast Shape • CC – Contrast Color • CZ – Contrast Size • RD – Repetition Design • RF – Repetition Formatting/Font • AO – Alignment of Objects • AL – Alignment Using implied Lines