The document discusses color terminology and the color wheel. It defines key color terms like hue, intensity, value, primary and secondary colors. It also explains the different types of colors on the color wheel like monochromatic, analogous, and complementary colors. Specific color meanings are provided for red, yellow, blue, orange, purple and green. Examples are given to illustrate how different colors can convey different feelings and make certain elements stand out.

1. Creative Colors Creative Colors

2. Color Terminology Color Terminology Hue: The scientific term for color Example:

3. Color Terminology Color Terminology Intensity/Saturation: Determined by how heavily colored an object is. Example:

4. Color Terminology Color Terminology Value: lightness or darkness of a color. Example:

5. Color Terminology Color Terminology Primary Colors: The colors from which all other colors are generated.

6. Meaningful Color Meaningful Color Red: Danger, Passion, Love Yellow: Caution, Happiness Blue: Calmness, Serenity, Peacefullness

7. Meaningful Color Meaningful Color

8. Color Terminology Color Terminology Secondary Colors: The most common colors created during mixing of primary colors.

9. Meaningful Color Meaningful Color Orange: Warmth, Change Purple: Honor, Nobility Green: Nature

10. Meaningful Color Meaningful Color

11. Color Terminology Color Terminology Cool Colors: Convey calm, peacefulness Example:

12. Color Terminology Color Terminology Warm Colors: Bold, Entergetic, Excitement Example:

13. Color Terminology Color Terminology Gradiation: Where one color changes into another seamlessly Example:

14. Color Wheel Color Wheel Color Wheel: A circular arrangement of contiguous spectral hues used in many color systems.

15. Color Wheel Color Wheel Monochromatic Colors: The variations of value and saturation of a single color.

16. Color Wheel Color Wheel

17. Color Wheel Color Wheel Analogous Colors: Colors next to each other One color dominates; other coordinates Creates harmonious pictures Example:

18. Color Wheel Color Wheel

19. Color Wheel Color Wheel Complimentary Colors: Two Colors opposite each other High Contrast Great for Text Can create harshness

20. Color Wheel Color Wheel

21. Example Color Photos Example Color Photos Cool colors give peaceful serene feeling

22. Example Color Photos Example Color Photos Complimentary colors help gnome sections stand out

23. Example Color Photos Example Color Photos Purple gives school of Athens scholars noble feeling

24. Example Color Photos Example Color Photos High intensity yellow makes bird really stand out