Task 3 a2

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Task 3 a2

  1. 1. Genre research and Expectations Part B. Genre Development
  2. 2. 1. Where did the pop/rock genre originate? What are its roots? Give examples of early artists of this genre. Rock music originated as ‘rock and roll’ in the United States in the 1950’s and developed into a range of deferring styles within the 1960’s. O During the 20th century, popular music was referred to as pop music and was mainly aimed at youths. O Pop was characterized as a softer alternative to rock and roll. O Originally, the two genres were seen as contrasting genres as pop was more commercial and accessible, whereas rock was more authentic and had lots of instrumental, vocal values. For this reason, during the Aftermath of the British invasion, they were seen as opposing genres. O However, despite this view, pop and rock music has been described to be similar in terms of sound, lyrics and the instruments used. The pop/rock subgenre is now been described as an upbeat genre that many successful artists followed a career in. Some of these artists include: Elton John, Paul McCartney, Rod Stewart, Peter Frampton and many, many more! O So in summary, throughout history, The pop and rock genres have each used some elements of the other genre to create new music. The aspect of the pop genre included in the rock genre makes the sound more authentic. O
  3. 3. 2. How Has Pop/Rock Evolved Over Time? O The two genres originally started without each other so the combining of the two to create what is described as an authentic sound is already progress from their original origins. O There have been many new artists which have adapted the pop/rock genre over time. The 1970’s included singers such as the Bee Gees, Elton John and Olivia Newton-John. These were very successful artists, some of which were described as the best bands of the late sixties. O Stevie Wonder, Michael Jackson, Phil Collins and other artists were introduced as pop rock performers in the 1980’s. Many artists that originally started with hard rock, such as Queen, began to incorporate pop into their music. There were lots of prominent pop rock artists during this decade such as Michael Jackson.
  4. 4. 3. How Are The Artists In This Genre Represented? O The artists in this genre are represented as ‘real’. This is completely different to the representation of pop artists who are over the top and have completely unique and outrageous styles. It also differs from the edgy rock artists who are portrayed as careless or fearless. Instead, the realness of the pop/rock artists meet these characteristics in the middle. Their simplicity is what makes them more appealing and relatable to the audience, bringing in more fans. A lot of pop/rock artists feature in bands or play their own musical instruments and this is what gives them their unique selling point.
  5. 5. 4. What Are The Main Ideologies Represented In Current Music Videos Of Pop/Rock? O There are a fair few ideologies of the pop/rock culture, one of which being the fact that the music shows diversity and contemporary aspects of the world. This then allows the genre to promote different cultures and lifestyles and represent them through their music. It makes the audience much more knowledgeable and accepting. O Another ideology is the fact that most pop/rock music videos are simple and aim to just show off the artists talent. This could be done through the lyrics of the song, by playing an instrument, or even by showing the passion of music through the narrative. The main message behind this is to express that simplicity is much more effective than trying too hard. It differs from pop genres and rock genres separately because these are much more outgoing.
  6. 6. 5. Examples Of Contemporary Artists That Fit Conventionally Within The Pop/Rock Genre O There are so many pop/rock artists that fit very conventionally within this genre. For example, artists such as Demi Lovato, Avril Lavigne, Pink, Jonas Brothers, and Young Kato. All of these artists represent the genre through the locations and costumes in their music videos, the narratives, lyrics of the song and even their own lifestyle that is portrayed to the audience. They come across as real people who undergo relatable issues, making them more appealing to the audience. For example Demi Lovato went into rehab for depression which lots of teenage girls can relate to and empathize with. They are not portrayed as glamorous and perfect, but just real.
  7. 7. 6. Example Of A Conventional Pop/Rock Music Video O I think that the music video of Lily Allen- Smile is of a conventional pop/rock style. It involves a simple location of her house and the costumes are also very casual, which fits with the generic stereotypes of this particular genre. The artist is also the main protagonist in the narrative which is a generic convention.
  8. 8. 7. What Do You Need To Consider When Making Your Own Music Video Of This Genre Based On The Conventions Discovered? Which Ones am I Going To Use? O When I create my own music video I must ensure that the locations are simple and not too fancy or unnatural- this is to make the music video relate to the audience. I am also going to make sure that the costumes of my artist are very basic and just everyday, casual clothes. I want my artist to feature and be the main protagonist in the narrative of the video and it might also be a good idea to show some instruments in the music video to show the pop/rock ideology aspects.
  9. 9. Reflection O Thinking about the natural conventions of the genre I am going to be using when creating my own music video will help me because I will be more aware of what audiences will expect. This will then be beneficial to me because I will have a better understanding of what to include in my music video to ensure that it is the best that it can possibly be. I have learned that the conventions are important because they help the audience distinguish what the genre is and this is important because it will create a fan base for the artist.

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